Junior Achievement USA® (JA) today announced the launch of its JA Heroes PSA campaign. The goal of this campaign is to connect volunteer mentors with young people to give kids the power to see their future, unleash their potential and let their dreams take flight.
Positive role models in the lives of young people are shown to help inspire them to overcome difficult circumstances. Yet today, millions of kids live in situations where they do not have access to mentors who can give them the guidance or insight they need to rise above negative peer pressure, economic uncertainty or simply a lack of direction.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7553451-ja-heroes-psa-campaign/
The simple act of eating a meal will become more dignified and enjoyable for many people with physical challenges with the launch of Obi™, a revolutionary robotic dining device. Obi blends cutting-edge robotics, elegant design, intuitive controls and a friendly personality to give individuals who are fed by others the ability to take control of their meals at home and in public.
“We believe dining is one of life’s greatest pleasures that absolutely everyone should enjoy,” said Jon Dekar, DESῙN’s co-founder. “What our device stands for is equally as important as what it does. It represents our belief that living with physical challenges can be fulfilling and inspiring. Technology, and specifically robotics, combined with modern design, should facilitate that.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7850651-obi-robotic-dining-device/
The CDC Foundation, actor Idris Elba and a global team of African soccer stars, international health and aid organizations today announced the launch of Africa United, a global health communications campaign aimed at preventing the spread of Ebola in West Africa. Africa United will leverage campaign partners and celebrities to provide critical education and resources for the people of West Africa.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7390651-cdc-foundation-we-are-africa-united-ebola-health-workers/
TriggerPoint™, the market leader in foam rolling, movement products and education, today announces the launch of the GRID VIBE premium vibrating foam roller. Designed for muscle relaxation and pain reduction, the GRID VIBE pairs TriggerPoint’s patented GRID foam roller design with vibration technology to deliver enhanced muscle mobility experiences.
The GRID VIBE’s vibration frequency is specifically calibrated at 33 hertz for optimal muscle relaxation, minimizing discomfort and allowing users to focus longer on foam rolling tender areas. Research shows that vibration decreases the body’s sensation of pain. When vibration is paired with TriggerPoint’s signature GRID pattern that mimics a massage therapist’s hands, fingers and fingertips, the GRID VIBE effectively targets more layers of tight muscle tissue. The GRID VIBE can be used by anyone for muscle recovery, injury prevention, improving athletic performance, pain management, or boosting overall body movement and mobility.
To view the multimedia release go to:
https://www.multivu.com/players/English/8135751-triggerpoint-grid-vibe-vibrating-foam-roller/
New KitchenAid Cutlery Sets
Since the launch of its own, non-licensed kitchenware collection in 2013, KitchenAid has been offering high-performance cookware, cast iron, bakeware and kettles designed for everyone from beginner cooks to experienced chefs. And just in time for the holidays, the brand is expanding the collection to include a new cutlery line. Further information about the products detailed below can be found at www.KitchenAid.com/Kitchenware.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7558051-kitchenaid-kitchenware-gift-guide/
It’s the time of year when the automotive universe turns its attention to the heart of the industry, as all roads lead to Detroit in January. The North American International Auto Show (NAIAS) encourages its global journalist audience to begin preparations to attend Press Preview, Jan. 11-12, 2016, at the completely transformed Cobo Center. Widely considered one of the most important automotive events on the planet, NAIAS is consistently the strategic choice of global automakers to launch their new products and automotive technology, and the 2016 show is no exception.
“The industry is truly firing on all cylinders, and that will be reflected at this year’s show,” said Paul Sabatini, 2016 NAIAS Chairman. “Attendees to the 2016 NAIAS will see the most global reveals of any auto show in North America, and will experience them amidst automaker exhibits that are either completely new or significantly enhanced for the upcoming show.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7699851-detroit-2016-naias/
The Big Apple today is playing host to the world debut of the all-new 2017 Kia Cadenza at the New York International Auto Show. The stunningly beautiful Cadenza improves upon all the elements that made its predecessor an award-winning success, boasting a precisely crafted cabin, cutting edge technology for connectivity and driver assistance, a stronger body structure, and powertrain enhancements for a more premium experience behind the wheel.
“The new Cadenza adds an extra dose of excitement to the large-car segment with its striking, aggressively handsome looks and premium refinements,” said Orth Hedrick, vice president of product planning, Kia Motors America. “Everything you see and touch in the Cadenza’s cabin has been improved, but it’s underneath where the Cadenza truly shines with a stiffer and lighter chassis, eight-speed transmission and vastly improved driving dynamics.”
The second-generation Cadenza is set to go on-sale in late 2016, and pricing will be announced closer to the vehicle’s launch date.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731856-2017-kia-cadenza-nyias/
PDI, a leader in infection prevention products and solutions, announced the launch of its new EASY SCREEN™ CLEANING WIPE. This new product addresses the increasing use of touchscreen equipment in healthcare and the need for compatible cleaning products.
According to the Epocrates 2014 Mobile Trends Report, the presence of “digital omnivores,” a clinician regularly using digital devices including tablets, smartphones and computers, was 41 percent in 2014 and was predicted to increase to 74 percent in 2015. One of the biggest surges was expected to come from tablet usage, going from 45 percent in 2014 to 80 percent in 2015. Withstanding the apparent increase in touchscreen device usage in healthcare, a June 2015 study in the American Journal of Infection Control stated that proper protocols are lacking to address sensitive surfaces like touchscreen devices.
“Healthcare facilities are advancing everyday and it’s vital that we, as infection prevention leaders, are aware of the changes that are happening and able to adapt quickly. We created the EASY SCREEN™ CLEANING WIPE in response to the increasing usage of touchscreens and the need for a compatible product that wouldn’t damage the technology,” said PDI Senior Product Manager, Melanie Waddell.
To view the multimedia release go to:
http://www.multivu.com/players/English/7782451-pdi-easy-screen-cleaning-wipe/
RealNetworks, Inc. (NASDAQ: RNWK) today announced the launch of RealTimes™, an innovative new app and service. RealTimes is the fastest and easiest way to get the most out of all of your personal photos and videos. It finds the best photos and videos you’ve taken and automatically turns them into RealTimes Stories™ that can be easily saved and shared.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7450951-realnetworks-video-photo-sharing-app/
Today, the newly-developed Body Volume Indicator (BVI)™ was revealed as a modern day measure of body composition and weight distribution following a 10-year collaboration with Mayo Clinic experts who led extensive research on fat distribution, the importance of fat assessment and the limitations of the current standard of Body Mass Index (BMI). In conjunction with the development of BVI, BVI America LLC, a subsidiary of 3D measurement pioneer Select Research, announced the launch of the revolutionary BVI Pro tablet application, which will provide an easily accessible and affordable means for the professional community to use the new BVI measurement in everyday clinical use to assess health risks.
The potential benefits of using Body Volume as a new indicator of risks were presented on April 27 by Mayo Clinic researchers, BVI America and the University of Westminster. It draws on 10 years of rigorous research, testing and validation using several potential Body Volume indices. Now BVI, calculated as a ratio between total volume and abdominal volume, can be used as a supplement to the current measurement standard of BMI, which is based solely on height and weight. BVI is considered to be a more precise means of estimating weight distribution and the fat around the organs, which is not visible to the human eye and can lead to serious health conditions, such as diabetes and heart disease. The medical and professional community at large is invited to contribute to the continued development of BVI by downloading and using the BVI Pro tablet application with their patients and clients; anonymous data collected will be analyzed by Mayo Clinic, whose research and validation of BVI will continue.
To view the multimedia release go to:
https://www.multivu.com/players/English/8093051-bvi-america-body-volume-app-health-fitness/
In new research from U by Kotex®, three in five women surveyed stated it is more difficult to exercise during their period and the majority reported opting for less challenging workouts.
U by Kotex® is hoping to rid barriers with the launch of its latest innovation – U by Kotex® FITNESS. To meet the needs of people experiencing a period, the brand is introducing three new product offerings, including:
• NEW U by Kotex Fitness Tampons with a plastic FITPAK* so you can protect your protection. Durable, compact, and discreet, FITPAK* is designed to keep your tampons ready for use, wherever you stash them.
• NEW U by Kotex Fitness Liners have DualFlex Zones* that move with you to keep protection where you need it.
• NEW U by Kotex Fitness Ultra Thin Pads are shaped to fit and flex with your body, to stay in place so you don’t have to.
To view the multimedia release go to:
https://www.multivu.com/players/English/8073651-u-by-kotex-findyourfitness/
The Hangzhou Tourism Commission (HTC) announces the official launch of a social media campaign called, Global Tour 2015, which will send one U.S. and one Chinese family, along with a media “Storyteller,” on a free 30-day trip around the globe from July 24th through August 22nd.
The campaign was created to promote U.S. travel to a destination emerging on the global stage: Hangzhou, China, known for its beauty, perfect blend of traditional and modern Chinese experiences, and has become China’s top launch pad for tech start-ups, including home of e-commerce giant, Alibaba.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7536951-hangzhou-tourism-global-tour-2015/
