New Avon LLC (“Avon”) took over Columbus, Ohio as 6,000 Avon Representatives hit the capital city for the company’s annual “RepFest” Convention from July 26-29. Beauty bosses from all fifty states attended the three-day celebration – complete with exciting new product launches, valuable business-building seminars and recognition events honoring top Avon Representatives.
Avon Representatives were front and center during the conference as the brand unveiled its latest campaign catalog which honors and features Avon Representatives. From top-sellers to accomplished leaders, the first-of-its-kind catalog for the brand recognizes the Avon Representative community by highlighting the real people who are not only the cover models but also the role models. All Avon Representatives featured in the campaign attended RepFest and were celebrated for achieving their career goals having paved their own unique paths to success with the beauty brand.
To view the multimedia release go to:
https://www.multivu.com/players/English/8375451-avon-rep-fest-2018/
Last night Boys & Girls Clubs of America (BGCA) named Whitney Stewart National Youth of the Year in a ceremony held at the National Building Museum in Washington D.C. She accepted the honor before an audience that included members of Congress and Boys & Girls Clubs of America (BGCA) partners and supporters, including National Spokesperson and Club alum Denzel Washington.
Youth of the Year is BGCA's premier recognition program for Club teens and the National Youth of the Year title is the highest honor a Club member can receive, representing the voice of four million Club youth. For nearly 70 years, the Youth of the Year program has recognized young people for their outstanding leadership, service, academic excellence and dedication to living a healthy lifestyle. The Youth of the Year program is presented by Disney with support from signature partner Toyota. Along with additional partners Taco Bell Foundation and University of Phoenix, the National Youth of the Year will receive $145,000 in academic scholarships, as well as a trip to Disney World and a brand new Toyota vehicle. This year Youth of the Year will award more than $1 million in scholarships to Club teens.
To view the multimedia release go to:
http://www.multivu.com/players/English/7640151-bgca-national-youth-of-the-year/
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International Medical Group® (IMG®), a leader in global benefits and assistance services, today announced the company’s new corporate branding and logo.
“After more than 25 years as a leader in the industry, it was time to refresh our brand identity,” said IMG President and CEO Todd A. Hancock. “The new logo reflects IMG’s focus on providing a foundation of security, health and well-being for our members while they’re away from home.”
IMG’s constituents — members, intermediaries, partners and employees — are represented by the logo’s four inverted angles. These angles are symbolic of a flock of Arctic terns, birds whose annual migration is the longest of any animal in the world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7950351-international-medical-group-rebrands/
Every organ donor has the potential to save eight lives, which is the foundation of the new public awareness campaign from the Center for Organ Recovery & Education (CORE). Using multiple channels such as outdoor, television, print and radio advertising, transit wraps, a brand new website and social media, CORE is encouraging individuals to “LiVE: 8” and end the wait by signing up to become an organ and tissue donor.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253051-center-for-organ-recovery-and-education-launches-live-8/
MGM Resorts International, whose resort portfolio includes some of the world’s most iconic hospitality brands, launched its first-ever corporate brand campaign this weekend, turning the spotlight on the incredible array of entertainment experiences that form the nexus across the company’s 27 distinctive resort destinations. The integrated “Welcome to the Show” campaign illustrates MGM Resorts’ expertise as the leading global entertainment company, showcasing the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.
“Our new Welcome to the Show campaign is an epic invitation, designed to declare our point of view to the world and tie together our deep and diverse portfolio of resorts, from those that define the famed Las Vegas Strip to those across the U.S. and around the world,” said Jim Murren, Chairman and CEO of MGM Resorts International.
To view the multimedia release go to:
https://www.multivu.com/players/English/8170951-mgm-resorts-international-welcome-to-the-show/
Sigrid Olsen opens a significant new chapter in her career this spring. SIGRID OLSEN Studio, a new seasonal fashion collection for women, premieres in partnership with leading entertainment and lifestyle retailer, HSN and will launch in April.
Sigrid will enhance her multi-faceted creative talents, adding national broadcast persona to the roster, and promote her inspired, artisan chic designs on-air with HSN across its various platforms, including TV, online and mobile. HSN reaches 96 million households in the U.S. and offers its customers a curated assortment of exclusive products and top brand names 24 hours a day, seven days a week.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
Snack bar maker Larabar is launching a movement inspired by the brand’s foundational belief to make simple and wholesome food accessible for all and joining Feeding America® in the fight to end hunger along the way. The partnership is part of a larger integrated marketing campaign titled “Food Made From Food” that challenges consumer misperceptions of packaged food.
According to a recent survey commissioned by Larabar, 72 percent of participants responded that there is a difference between packaged food and real food. However, the majority also believe that primary Larabar ingredients fruits and nuts are real food at 90 and 78 percent, respectively. By highlighting the whole, simple ingredients within each bar, Larabar aims to show consumers just how easy it can be to choose real food.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
UBM Tech today introduced the new community-driven Insurance & Technology (insurancetech.com), an interactive platform for insurance technology professionals to connect with peers, editors and industry experts. The redesigned site provides the latest news, commentary and discussion on the most pressing issues that technology and business leaders face in the insurance marketplace. Complementing the brand’s award-winning editorial is perspective from more than 50 community contributors and subject matter experts involved in channel strategies, security, data management, compliance, policy administration, claims and underwriting.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7302151-ubm-tech-introduces-the-new-insurance-and-technology-interactive-platform/
Cheetos today unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun. From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most magnificent and lavish holiday gifts at www.CheetosStore.com.
Each year, holiday catalogs and gift gurus share their most unique and coveted gift items of the year. Cheetos is joining this illustrious group with the release of a legendary holiday book showcasing an assortment of this season’s must-have gifts. Each item is inspired by the Cheetos essence of exceptionally spectacular fun and puts the true meaning of opulence into the holidays.
“Chester Cheetah’s exquisite ‘paw-manship’ is on display throughout the seriously stylish, seriously for sale, collection that will wow your friends and family with gifts they didn’t even realize they have to have - until now.” said Jeannie Cho, vice president of marketing, Frito-Lay.
To view the multimedia release go to:
http://www.multivu.com/players/English/7976051-cheetos-luxury-holiday-book/
ITC is one of India’s foremost multi-business conglomerate and has been ranked amongst the world’s largest sustainable value creators in the consumer goods industry. On Children’s Day, ITC’s leading hygiene brand, Savlon India, unveils its unique Hygiene & Health programme - Savlon Swasth India Mission. The programme is designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools.
On Children’s day, Savlon India introduces an innovative engagement with Savlon Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating. Education in some schools in rural India is still through chalk and slate. The genesis of this idea stems from the observation of everyday habits of these school children. Most of them use their hands to write as well as erase their slates. Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap. Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7953551-savlon-swasth-india-mission-childrens-day/
For those using the “I don’t bake” excuse for not investing in a KitchenAid® Stand Mixer, the brand has introduced two new attachments that reinforce its role as the culinary center of the kitchen. A new Fresh Prep Slicer/Shredder attachment and Vegetable Sheet Cutter attachment will join more than a dozen other attachments used for grinding meat and grains, spiralizing and juicing, and making everything from ice cream to pasta.
“There’s no question that Stand Mixers have always been a kitchen essential for bakers,” notes Beth Robinson, senior manager of brand experience for KitchenAid. “But every cook should know that each KitchenAid® Stand Mixer model has an attachment-ready Power Hub that opens up a world of possibilities for making one appliance do the work of many.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8013851-kitchenaid-stand-mixer-culinary-center/
The maker of Shell ROTELLA® engine oil is leading the effort to have the U.S. White House formally recognize the pickup truck as the “Official Vehicle of the United States.” To pay homage to the substantial role pickup trucks play in shaping our nation and working their way into all parts of our society, Shell is honoring the vehicle by leading a national Shell ROTELLA® campaign, entitled “Pickup Pride” which may forever change the way Americans view the pickup truck.
“The campaign celebrates the achievements of hard-working Americans and highlights the pickup truck, which for almost a century, continues to support those who have given their blood, sweat, and tears to help build our country,” said Megan Pino, Global Brand Manager for Shell ROTELLA® engine oil. “The pickup truck exemplifies America’s resilience and the work it takes to continue to build our communities and support our farms, both which deserve to be recognized.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8157351-shell-rotella-pickup-truck-official-us-vehicle/
