The tourism Authority of Thailand or TAT organize a press conference at Queen Sirikit National Convention Center on July 8, 2013 to announce the Action plan for 2014 to the private sector as well as local and international media. For 2014 , TAT has set a target of 28 Million international tourists which will bring in the revenue of 1.3 trillion baht, More than 135 % for this year. This year, The core theme of Higher Revenue through Thainess will be emphized and implemented via marketing strategies. This concept will traget custormer segments to experience Thai way of life and Thai cluture.
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
Introducing bareMinerals® Complexion Rescue,™ a tinted hydrating gel cream invented by encapsulating hydrating humectants and pigment with mineral infused water to help lock in moisture upon contact with skin for instant hydration and rapid absorption.
By challenging the composition of traditional complexion emulsions that feature water on the inside and oil on the outside, Complexion Rescue takes an inside-out approach with naturally hydrating squalane at the core, surrounded by mineral-infused water. The result? A staggering 215% increase in skin hydration after just one week.*
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7427651-bareminerals-complexion-rescue/
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
Brooklyn-based Victoria Fine Foods, the top-selling slow kettle cooked pasta sauce manufacturer in the U.S., announces today that it will expand distribution this month in more than 400 cities across Florida and California. In total, nearly 2,500 stores across Florida and southern California will stock the company’s premium line of kettle-cooked pasta sauces by the end of the month. Suggested retail price for Victoria’s premium line of pasta sauces range from $7.99 - $8.99 per 24-ounce jar.
Victoria’s growth is, in part, a reflection of growing consumer interest in better-for-you, minimally-processed foods; a trend that fits the company’s core ingredients-first approach. In fact, since its inception in 1929 the company has used only fresh, real food ingredients that are kettle-cooked in small batches to provide a true homemade sauce in ready-to-eat form.
To celebrate its new availability in California and Florida, Victoria has launched a recipe contest to identify the best pasta dish in each new region. Participants can enter simply by uploading a photo of their favorite pasta recipe using the hashtag #Pastaratzzi for a chance to win a $1,000 kitchenware makeover and other prizes. For contest details, visit www.Facebook.com/VictoriaFineFoods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7630151-victoria-fine-foods-expansion/
As a leader in the senior living industry, Brookdale has released “Creating Enduring Value: 2016 Sustainability Report,” the first in what will be an annual summary of progress in making a positive impact on people, places and performance. The sustainability report comes after the company established the Brookdale Sustainability Leadership Council and developed a three-year roadmap for achieving its sustainability goals.
“The core of our business approach is simple, which is that Brookdale cares,” said Andy Smith, Brookdale’s president and chief executive officer. “The sustainability practices that we have developed are an extension of our mission of caring, and they reflect our efforts to create enduring value for our stakeholders. These practices will have a significant direct impact on our residents and their families, our associates and the environment, not just now, but for generations to come. As a leader in the industry and the first operator to establish this kind of initiative, we hope to offer a model for others to follow.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722158-brookdale-sustainability-report/
Known as some of the toughest men in the country, the lumberjack lifestyle has been a part of American culture for over a century, reaching as many as 500,000 lumberjacks in the forests of Maine and Minnesota in the early 1900s. However, the lumberjacks many people think of today are not the typical axe throwing, wood chopping or crosscut sawing burly men of the logging world, rather, they are now typically spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match: the lumbersexuals.
As part of the Dinty Moore® brand campaign to bring back the true lumberjack, Hormel Foods went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer. The brand is partnering with STIHL® TIMBERSPORTS® and professional lumberjack Adrian Flygt to train the lumbersexuals in core areas of logging and forestry, giving them the necessary skills to walk, talk and compete like a lumberjack.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811951-dinty-moore-stew-lumbersexuals-campaign/
Knoxville Zoo is now Zoo Knoxville, emphasizing its commitment to animals first and foremost. The new brand for East Tennessee’s beloved destination attraction is an expression of its core values: wildly fun on the outside, serious about animals on the inside. The launch of the zoo’s new brand is the culmination of extensive market research and reflects the nonprofit organization’s focus on delivering dynamic guest experiences while inspiring action for wildlife and wild places.
“We deliver an unforgettable guest experience. We’re wildly fun,” said Lisa New, president and CEO. “Zoo visitors love connecting with magnificent animals in natural habitats and enjoying facilitated fun. It’s about making lifetime memories with your kids.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7754151-knoxville-zoo-rebranding/
As sleaze oozes from the Pentagon,
banished Marine and Naval Academy alum Susanna Marcasi finds a web of
corruption and must take on a man to whom all are beholden, Defense
Secretary Manfred Stahl. Can she bring down the cloistered power
brokers deep within the military’s superstructure and survive? Blood
Stripe: The Susanna Marcasi Chronicles. Find out more at:
http://www.GinaMariaDiNicolo.com or on Amazon at:
http://j.mp/Blood-Stripe Cincinnati City Beat and
Amazon reviewer John Kelly says “Like a literary version of ‘A Few Good
Men (and Women)’ on steroids, Gina Maria DiNicolo rips into your
emotional core like a ‘kill shot’ from page one and never lets up for
322 pages. This book, not for the weak of heart, tells the story of
strength, courage and no mercy in the most elite units of the U.S.
Armed Forces.” Baltimore native Gina Maria DiNicolo graduated
from the U.S. Naval Academy with a degree in history and an attraction
to the unconventional. She accepted a commission in the U.S. Marine
Corps where she worked in aviation, recruiting, history, and public
affairs. As a fulltime author and historian, in addition to her two
books, DiNicolo has written scores of articles for the Military Officer
Magazine and other publications. After publishing Blood Stripe, she
sought to get her historian game on and accepted a one-year, work/study
assignment as a senior editor for the U.S. Army Center of Military
History in Washington, D.C., producing studies on military operations
in Iraq and Afghanistan. She is a dancer specializing in Argentine
Tango. For a review copy of Blood Stripe: The Susanna
Marcasi Chronicles or to arrange an interview with Gina Maria
DiNicolo contact Scott Lorenz of Westwind Communications Book
Marketing http://www.book-marketing-expert.com/ or by phone
734-667-2090.
Dixon Hughes Goodman (DHG), one of the nation’s top 20 public accounting firms, announced today that the firm has admitted 12 professionals into the partnership. The promotions will become effective November 1. The class—which is comprised of professionals from all of DHG’s geographic regions and core service lines—illustrates DHG’s commitment to developing thoughtful leaders that can drive today’s ever-changing business world.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7344651-dhg-ceo-welcomes-new-partners/
A whopping 80 percent of enterprises are investing today in AI, but one in three business leaders believe their company will need to invest more over the next 36 months to keep pace with competitors. At the same time, enterprises are anticipating significant barriers to adoption and are looking to strategize against those issues by creating a new C-suite position, the Chief AI Officer (CAIO), to streamline and coordinate AI adoption. These results come from a survey of 260 large organizations that operate globally, conducted by leading technology industry market research firm Vanson Bourne on behalf of Teradata (NYSE: TDC), the leading data and analytics company.
“There is an important trend emerging evident in this report — enterprises today see AI as a strategic priority that will help them outpace the competition in their respective industries,” says Atif Kureishy, Vice President, Emerging Practices at Think Big Analytics, a Teradata company. “But to leverage the full potential of this technology and gain maximum ROI, these businesses will need to revamp their core strategies so AI has an embedded role from the data center to the boardroom.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8075951-teradata-state-of-artificial-intelligence-ai-for-enterprises/
It’s your world, your phone, your call
Leading Mobile Satellite Services (MSS) operator Thuraya Telecommunications today unveiled a new generation of SatSleeve models, offering greater choice, improved quality and a new hotspot option.
When SatSleeve was launched in 2013 it pioneered the “bring your own device” (BYOD) concept in the satellite industry. Now Thuraya goes further with two new models, and has identified a clear consumer target market for the range, running alongside core government, media, energy, and NGO sectors.
SatSleeve+ and SatSleeve Hotspot will appeal to travellers, adventurers and outdoor sportspeople, or simply to consumers who want the assurance that their smartphone will connect even when terrestrial networks are unavailable or damaged.
Thuraya will market SatSleeve+ and SatSleeve Hotspot through existing distribution partners; innovative agreements it has developed with mobile network operators (MNOs) in key markets; and new channels generated through online retailer Expansys.
To view the multimedia release go to:
http://www.multivu.com/players/English/7620051-thuraya-choice-satsleeve-hotspot/
