PR Newswire’s new white paper, Welcome to the Age of Video Engagement, explores the impact of video storytelling and how intelligently combining original video content with press releases amplifies the strengths and benefits of each medium. Based on the approach and expertise of early video adopters, the piece also offers seven key lessons to make the most advantageous use of online video, including how to produce authentic and relatable videos, advance a video campaign through social media and measure its success.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55132-pr-newswire-white-paper-7-lessons-for-wielding-influence-of-video-in-pr
World Design Capital (WDC) Helsinki 2012 is one of the world’s largest ever expeditions into design. With it’s year-long program that consists of 300 events, projects, and initiatives Helsinki will examine the ways in which design is embedded in everyday life. During 2012 Helsinki will offer a unique program exploring the benefits and value of design, and showcasing the various ways it can improve all our lives.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/wdch/52768/
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Pinnacle Entertainment, Inc. (NYSE: PNK) today announced it is offering players a wealth of extraordinary benefits in its mychoice guest loyalty program. Just one year after enhancing the program, Pinnacle is now offering an innovative new benefit: annual trips to Atlantis, Paradise Island resort in The Bahamas. Atlantis joins an array of iconic brands already available to mychoice members such as the opportunity to earn an annual lease on Mercedes-Benz vehicles, cruises on Royal Caribbean International and stays at Wynn Las Vegas and Encore.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55465-pinnacle-entertainment-mychoice-casino-rewards-program
It’s a natural partnership – celebrity chef, best-selling author and TV host Ellie Krieger, M.S., R.D., and the California Table Grape Commission have teamed up to talk about grapes from California as “The Original Super Snack.”
A decade’s worth of research suggests that grapes may offer numerous health benefits. Grapes of every color contain a variety of antioxidants and other polyphenols, natural components in grapes that may contribute to a healthy heart. The strong health story of grapes, combined with their portability and versatility, make grapes a smart choice for healthy snacking.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55038-ellie-krieger-california-table-grape-commission-the-original-super-snack
The Centers for Medicare & Medicaid Services (CMS) has launched a nationwide public outreach campaign – including a letter to doctors and a new public service announcement – to raise awareness about the preventive benefits now covered at no charge to Medicare beneficiaries as a result of the Affordable Care Act. The campaign will run throughout the summer, with online ads and community events all over the country starting in July. As part of the Share the News, Share the Health campaign, CMS recently upgraded its dedicated caregivers’ website Ask Medicare, including a link to prevention information for caregivers’ reference.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cms/49739/
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A study conducted by researchers from the University of L’Aquila in Italy and Mars, Incorporated provides compelling new evidence that the regular consumption of dietary cocoa flavanols may improve cognitive function in elderly subjects with early memory decline. Just published online in the journal Hypertension, this current study significantly advances understanding of the benefits of flavanols by specifically exploring the impact of regular cocoa flavanol consumption on cognitive function in a population with Mild Cognitive Impairment (MCI). Previous research has suggested that the benefits of cocoa flavanols could extend to the brain. However, these studies were either only short-term or did not demonstrate a consistent cognitive benefit. This unique study addresses this gap and provides important insights into the possibility of slowing or even reversing cognitive declines associated with aging through consumption of these natural compounds.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/marsincorporated/56580/
