Today, HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children.
The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing dad jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives. The ads direct fathers to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids.
To view the multimedia release go to:
https://www.multivu.com/players/English/8156551-ad-council-fatherhood-dad-jokes/
A group of men "stoning" a woman with flower petals: this is the powerful and surprising symbol-image of the new campaign by United Colors of Benetton in support of UN Women, the United Nations agency that promotes gender equality and empowerment of women, on occasion of the UN International Day for the Elimination of Violence Against Women, on 25 November.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7387451-benetton-un-end-violence-women/
Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.
To help the campaign’s message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003951-nhtsa-ad-council-tvb-anti-drunk-driving-psa/
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) and Promoting Awareness, Victim Empowerment (PAVE) have joined forces to produce a public service campaign, starring actress, activist and sexual violence survivor Pamela Anderson. The PSA draws attention to the vast number of sexual assaults that have occurred in ride-hailing vehicles and questions if these were caused by insufficient background check procedures. This PSA serves as a call-to-action following alarming revelations of sexual harassment and assault that reach far beyond Hollywood and Washington, D.C.
The video, titled “The Signs”, is Pamela’s second PSA for the Ride Responsibly initiative, and comes on the heels of the #MeToo movement. The PSA is a stark reminder that even getting from point A to B carries risk, particularly if you are not conscientious of the service that you choose.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098851-nla-ride-responsibly-pave-psa-the-signs/
Each year, more than 680,000 children are abused or neglected, and as many as 1,500 die as a result. If you could pray for these children, what would you say? That’s the question asked by Shepherding the Next Generation, a network of more than 300 evangelical pastors and faith leaders leading the #ShareYourPrayer campaign to protect vulnerable children in the weeks leading up to Blue Sunday Day of Prayer on April 27.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7154051-blue-sunday-share-your-prayer-children-neglect-stop-child-abuse
Today, more than six thousand pancake lovers from around the globe gathered in Monument Circle in Indianapolis, Indiana for a pancake fundraiser hosted by IHOP Restaurants and Kiwanis International. Thousands of Kiwanis volunteers, in town for their annual convention, and members of general public enjoyed free IHOP pancakes and coffee. Two dozen IHOP cooks prepared the pancakes made from more than 240 gallons IHOP’s famous buttermilk pancake batter, which were accompanied by 189 gallons of maple syrup, 94 pounds of butter and 625 gallons of coffee.
The celebratory event raised funds through voluntary donations to help eliminate maternal and neonatal tetanus through the Eliminate Project. It was the first in a series of events planned by IHOP Restaurants as part of its “Summer of Smiles” campaign that celebrates individuals and organizations which have devoted countless hours to making others smile through their philanthropy. The celebration coincides with the family-friendly brand’s launch of a new ‘smiling’ logo and its 57th Anniversary.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428053-ihop-summer-of-smiles-pancake-party/
Academy of Country Music's Male Vocalist of the Year Thomas Rhett will perform LIVE at AT&T Stadium during the nationally televised halftime of the Dallas Cowboys game against the Los Angeles Chargers on Thanksgiving Day, kicking off The Salvation Army's annual Red Kettle Campaign. Donations to the iconic campaign help provide shelter and meals for the homeless and hungry, and Christmas toys for millions of children, in addition to numerous other social service programs The Salvation Army provides year-round.
To view the multimedia release go to:
https://www.multivu.com/players/English/8179631-salvation-army-red-kettle-fight-for-good/
Most people who live in our communities have little or no understanding of the important role that professional city, town, and county managers make in the quality of their lives. To address this issue, Life, Well Run, a national campaign to raise awareness of and appreciation for the role professional local government managers play in leading effective, efficient, and ethical local governments and the value they bring to building great communities has been launched by ICMA, the International City/County Management Association.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62783-icma-life-well-run
The National Peanut Board (NPB) today announced the launch of PeanutAllergyFacts.org, a new website for parents, schools, foodservice executives and manufacturers. The site is designed to provide science-based information about peanut and food allergies, as well as links to resources about effective allergy management.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7289151-national-peanut-board-launches-peanut-allergy-awareness-campaign/
Q&Q SmileSolar, known for its fun, color-driven and eco-friendly watches, unveils a digital campaign video filmed and animated by Cait Davis of Springtime Jellyfish. The video brings the brand’s core values to life in a fresh, modern way. Watches are available to purchase via the brand’s online store at store.smile-qq.com.
The Q&Q SmileSolar hero video highlights two of the brand’s most popular styles – the 20 Bar ($60 retail) and Mini ($40 retail) - that are completely solar-powered, keeping them operating up to approximately three-and-a-half months after one single charge. The watches are also all eco-friendly – the strap and case incorporate recycled materials – and each have a durable water-resistant casing as well.
The video also gives nod to the brand’s commitment to Table for Two, a non-profit that delivers school meals to children in Africa and Asia. A percentage of sales from each watch goes to support the cause. To date, Q&Q has donated over 131,000 meals.
To view the multimedia release go to:
https://www.multivu.com/players/English/7886551-q-and-q-smilesolar-hero-video
In celebration of Hispanic Heritage Month, the Milk Life Lo Que Nos Hace Fuertes campaign presents their newest milk advocate, Executive Chef/Owner, Adrianne Calvo, to encourage families everywhere to celebrate their heritage with milk. The milk life campaign is designed to educate Hispanics about the nutritional benefits of milk, and its 9 essential nutrients including 8 grams of high quality natural protein and no added sugar.
Hispanic Heritage Month is the perfect time for families to get together and celebrate their culture and heritage with good food, music and laughs. In honor of this festive time, Chef Adrianne has prepared a few step-by-step videos with some of her favorite recipes with milk which will slowly roll-out on www.FuertesconLeche.com. The recipes include some traditional breakfast foods with chorizo, while also incorporating a delicious solution for turkey leftovers this holiday season. Love sweets but want to lower your sugar intake? Her Double Vanilla Bean Ice Cream is sweetened with honey, which is 1.5 times sweeter than table sugar so you can add less. All the recipes include Calvo’s personal touch of deliciousness her restaurant-goers love so much. Calvo also shares her personal story of strength and some of her favorite family recipes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7913051-milk-life-celebra-chef-adrianne-calvo/
To coincide with the upcoming 50th anniversary of the Selma March (March 7–25, 1965), the Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign. First announced in February, the digital–first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7459751-ad-council-love-has-no-labels-psa/
