Through thousands of hours meeting with women from Dallas to Taipei, Sao Paulo to Paris, Neutrogena® uncovered a universal truth – women are stepping back to examine what’s possible in their lives so they can pursue their dreams. Always on a mission to create, innovate, and rethink what’s possible in skincare, Neutrogena® identified this shared value and was inspired to launch its first-ever global campaign: “Neutrogena. See What’s Possible.™”
“Neutrogena® started as a dream, and through scientific discovery, creative thinking and the resilience to defy expectations without any compromises, a brand was born,” said Alicia Sontag, President, Beauty Care, Johnson & Johnson Consumer Inc. “We support women around the world and are proud to help them put their best face forward as they pursue their own dreams – big or small.”
The “Neutrogena. See What’s Possible™” campaign will debut with a commercial voiced by Brand Ambassador and creative consultant Kerry Washington which features real women following their passions. The empowering video brings to life the brand’s point of view on beauty – what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible. In addition, educational and inspiring digital content designed to encourage her along her journey will be leveraged through social platforms in over 27 countries around the world, making this the largest digitally-driven campaign the brand has ever executed.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770451-neutrogena-see-what-s-possible/
The Los Angeles Police Department and the National Insurance Crime Bureau (NICB) are warning motorists of a growing problem with unauthorized tow truck operators in the LA area.
These “bandit” tow truck operators monitor police radios and respond to accidents seeking to hook up vehicles and tow them to body shops or storage facilities where they are held hostage until the motorists and their insurance companies pay inflated towing, storage and possibly repair charges to get the vehicle back.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/70506514-nicb-lapd-bandit-tow-truck-scams/
Schick®Hydro® announced today its partnership with Paramount Pictures’ new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21, demonstrating how the brand continues to innovate the shaving category and brings to life the transformative powers of a great shave. The partnership highlights Hydrobot, the Schick Hydro iconic hero, a razor designed like no other, and leverages the platform, “Technology That Transforms” through a new TV commercial and Limited-Edition, collectible razors.
The collaboration debuts with a new TV commercial, directed by Bay, the renowned filmmaker and director of all five of the Transformers feature films inspired by the iconic brand from Hasbro. The exclusive spot features the Schick Hydro 5 razor converting into Hydrobot, with a fist bump from Optimus Prime for protecting mankind, one face at a time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098451-schick-hydro-transformers-razor/
L’Oréal Paris believes women’s lips can be bold in more ways than one. For the first time, L’Oréal Paris is leveraging its red carpet authority and broadcast sponsorship of the 2016 Golden Globes to go beyond beauty with the launch of the #WorthSaying campaign. As recent award show red carpets have demonstrated, female celebrities are speaking out and sharing information about their work, careers, and other meaningful topics. Designed to propel this cultural shift, #WorthSaying, launching January 10, the night of the Golden Globes, encourages women on the carpet – and off – to share words they believe are truly worth saying.
“For over forty years, since the time we declared our iconic tagline, ‘Because You’re Worth It,’ L’Oréal Paris has supported the individual beauty and intrinsic worth of every woman,” notes Karen Fondu, President of L’Oréal Paris. “We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7723051-l-oreal-paris-worthsaying/
Epson and 4Wall Entertainment help deliver the ultimate projection mapping experience for UNLV Runnin’ Rebels basketball fans. 4Wall Entertainment, a leading event equipment company specializing in providing quality lighting and video equipment, chose Epson Pro L25000U Laser WUXGA 3LCD projectors to power UNLV’s immersive pregame experience through the art of projection mapping across Tarkanian Court at the Thomas & Mack Center.
To bring Tarkanian Court to life, 4Wall Entertainment and Epson joined forces to identify and deliver a reliable laser projector solution that seamlessly merged with oogoog productions content and distribution system. Utilizing the pixel mapping technique for accurate tracing of all lines of the court, and alpha mask creation for pinpoint accuracy, the pregame show includes 3D modeling, motion graphics, video and text overlays. Eight Epson Pro L25000U laser projectors are installed above the court and programmed to converge together displaying one large image over the entire court. From sharper images and brilliant colors, to flexibility without drawbacks of restrictive technology equipment, Epson laser projectors provide the utmost support needed for a larger-than-life pregame experience. View live video of the pregame show here, vimeo.com/258161237/2607a7b8f0.
To view the multimedia release go to:
https://www.multivu.com/players/English/7820756-epson-4wall-entertainment-projection-mapping/
The first salon-quality manicure that combines pure nail color with high techno gel... exclusively from Sally Hansen. Love the high shine, glossy look of a gel manicure but could do without the complexity of LED lights, time consuming removal, and expensive price tag? Now, Sally Hansen, the leader in nail color innovation, is making manicure history with an entirely new way of thinking about long lasting nail color. Its new, patented Miracle Gel, is the first ever part lacquer, part gel manicure system that delivers up to 14 days of lasting color and shine in just 2 easy steps. Simply apply two coats of the Miracle Gel Color Coat, followed by the Miracle Gel Top Coat, to achieve the most convenient manicure, ever.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7296951-sally-hansen-introduces-miracle-gel-manicure-system-without-the-light/
Farmers in Ivory Coast struggle with a mango harvest season that is as short as the fruit is sweet.
“For a 4-6 week period in April and May, the country is flooded with good mangos, but it ends abruptly when the rainy season starts. From then on, the mango just starts decaying,” explains Mathew Shed, container manager in the specialist shipping company Africa Express Line (AEL).
“We were approached in April by Eolis, a CF logistics company, who asked for some kind of smart solution that would keep the fruit delicious and marketable for a longer time,” he adds.
The solution turned out to be special reefer containers. With quick help from a container leasing company and a container depot in Antwerp, Belgium, Star Cool containers were upgraded to work with controlled atmosphere, in short known as CA, and sent to Ivory Coast.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762525-MCI-eyes-revolution-mango-trade/
Carowinds, the premier entertainment destination of the Carolinas, is gearing up for the most exciting season ever, with the debut of the world’s tallest and fastest giga coaster, Fury 325 on Saturday, March 28.
Fury 325 will simulate the wild, daring and spontaneous flight of the hornet. Riders will board one of three 32–passenger open air trains and begin their ascent to the top of a 325–foot tall hill (over 30 stories) followed by an initial 81–degree first drop. The train then races through a series of hills, curves and quick transitions while reaching speeds of up to 95 miles per hour along 6,602 feet of track.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7477451-carowinds-fury-325/
Worst Cooks in America returns with a starry twist this fall, as Rachael Ray joins four-time winner Anne Burrell in the kitchen to transform seven celebrity cooking disasters into culinary VIPs. Anne and Rachael each lead a team of personalities who have many talents on-screen, but little savvy in the kitchen - and these food masters are determined to whip the celebs into culinary shape. The all-star recruits are: Dean Cain, Ellen Cleghorne, Jenni “Jwoww” Farley, Chris Soules, Jaleel White, Kendra Wilkinson and Barry Williams. The contestant who makes the most impressive food transformation wins a $50,000 grand prize for charity, as well as bragging rights for their team leader. The celebrity edition of Worst Cooks in America premieres Wednesday, September 23rd at 9pm ET/PT.
“With Anne and Rachael as team leaders to a roster of cooking-challenged celebrities, Worst Cooks boot camp is high energy and hilarious,” said Bob Tuschman, General Manager and Senior Vice President, Food Network. “The kitchen is bursting with big personalities and comical culinary mishaps – but along the way some of these celebs actually develop impressive cooking chops.”
To view the multimedia release please visit
http://www.multivu.com/players/English/7329435-food-network-worst-cooks-in-america/
Volvo Cars, the premium car maker, today revealed the long-awaited new XC60 premium SUV at the Geneva Motor Show.
The new car replaces Volvo’s highly-successful original XC60, which in the nine years since its launch became the bestselling premium mid-sized SUV in Europe with nearly a million units sold globally. The XC60 today represents around 30 per cent of Volvo’s total global sales.
“We have a strong heritage in designing stylish and dynamic SUVs that offer the latest in technology. The new XC60 will be no exception. It’s the perfect car for an active lifestyle, and it represents the next step in our transformation plan,” said Håkan Samuelsson, President and Chief Executive, Volvo Car Group.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8054851-volvo-cars-reveals-new-xc60-premium-suv/
Hennessy, the world’s best-selling Cognac, continues to push boundaries in the spirit of its Never stop. Never settle. mantra with a new collaboration and limited-edition offering from Harlem hip hop artist and painter A$AP Ferg. Bringing together three of the artist’s passions: art, music and Cognac, this is Hennessy’s latest creative collaboration centered around the notion of pushing the limits of one’s potential. It is a value the Cognac producer has prioritized since inception more than 250 years ago, with eight generations of the Hennessy family and eight generations of the Fillioux family Master Blenders representing the endless pursuit of creating the perfect Cognac, year after year.
To view the multimedia release go to:
https://www.multivu.com/players/English/8256251-hennessy-asap-ferg-never-stop-settle/
Chuck Berry and Peter Sellars were both honoured today as the Laureates of the 2014 Polar Music Prize, the world’s most prestigious music accolade. Dave Edmunds, legendary British artist, collected the Award on Chuck Berry’s behalf from His Majesty King Carl XVI of Sweden. The ceremony took place at Stockholm’s Concert Hall and was attended by members of the Swedish Royal Family.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762510-chuck-berry-peter-sellars-music-prize/
