Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
The fight against youth tobacco use was accelerated today by Surgeon General Dr. Regina Benjamin, with the release of the Surgeon General’s Report, Preventing Tobacco Use Among Youth and Young Adults. This report details the scope, health consequences and influences that lead to youth tobacco use and proven strategies that prevent its use.
In addition, the Centers for Disease Control and Prevention’s Office on Smoking and Health will launch the Surgeon General’s Video Challenge to engage youth and young adults in developing original videos that feature one or more of the report’s findings. More information can be found at www.Challenge.gov.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54916-surgeon-general-releases-new-report-on-teen-smoking-tobacco-prevention
With the flip of a switch on Thursday, the largest solar panel array in New Jersey will come to life on the campus of Janssen, Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc., as company leaders and employees inaugurate the largest solar installation of any site among the Johnson & Johnson Family of Companies around the world.
To view Multimedia News Release, go to http://multivu.pACrnewswire.com/mnr/janssen/45911/
CBI Polymers Inc., the U.S.-based innovator of DeconGel® nuclear decontaminant, announced today the collaborative effort to remediate radiation from the campus of the Asahimachi Baptist Church and Little Lamb Kindergarten in Fukushima, Japan, in a project CBI Polymers calls “Restore Playtime.”
CBI Polymers donated its DeconGel® nuclear decontaminant and the manpower to apply the blue gel to the affected areas of the school. Once dry, the gel was peeled away, taking harmful radiation with it.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cellular-bioengineering/46957/
Mimi’s Cafe Goes Red. Starting in February, American Heart Month, Mimi’s Cafe is giving a piece of its heart to the American Heart Association’s Go Red For Women movement. The neighborhood bistro inspired by France is the first-ever restaurant to nationally support the effort. Go Red For Women is dedicated to fighting heart disease, the number one killer of women, and harnessing the energy, passion and power women have to band together and collectively wipe out the disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54331-mimi-s-cafe-american-heart-association-go-red-for-women-heart-month
PNC Bank, a member of The PNC Financial Services Group, Inc. (NYSE: PNC), today announced enhancements to Virtual Wallet®, the online and mobile money management tool, for budgeting and smart spending as many consumers struggle with their personal finances.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pncvw-enhancements/42891/
Today LeapFrog Enterprises, Inc. (NYSE: LF), education innovation leader and creator of award-winning learning products, announces its Tag. Give. Read. program to help more U.S. children learn and love to read. LeapFrog laid the program groundwork with a 2009 donation of $1.5 million in Tag Reading Systems and books to the classrooms of more than 10,000 U.S. Kindergarten students. By the end of the school year, 99% of teachers said they would recommend Tag Readers to other teachers and to parents, because their students’ attitudes about reading and reading skills both had improved.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/leapfrog/46266/
Astellas Pharma Europe Ltd. today presented The Economist Innovation 2011 award for Bioscience to one of the world’s most influential biomedical engineers, Dr Robert Langer – the man responsible for founding the field of controlled-release drug delivery and tissue engineering.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/astellaspharma/52158/
Wet, used towels left in the gym. Dirty tissues discarded by someone suffering from a nasty cold. You wouldn’t think of touching these items. But unknowingly, you may be sharing something that could be just as filthy and potentially dangerous when you visit a dental office. Infection control specialists call this cross contamination.
When an unsterilized bib chain is placed around your neck, you may be exposed to dangerous pathogens including pseudomonas, E. coli and Staph aureus – the most common cause of staph infections and a potential “superbug.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bibchaincontamination/50626/
Svetlana Medvedeva, Princess Maxima Opens Keukenhof International Flower Exhibition.
Accompanied by HRH Princess Maxima der Nederlanden, Mrs Svetlana Medvedeva, spouse of the president of the Russian Federation, has officially opened the 61st edition of Keukenhof international flower exhibition in Lisse, The Netherlands. She was especially invited because this year's central theme is 'From Russia with love'. The opening ceremony was the baptizing of a newly bred tulip. Keukenhof 2010 is open for the public until May 16th.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/keukenhof/40797/
Since the flooding in Pakistan began one month ago, more than 20 million people throughout the country have been affected. In an effort to help raise funds for relief, recovery and reconstruction efforts, the U.S. Government, through the Department of State, created the Pakistan Relief Fund (the Fund). In television and radio PSAs released by the Ad Council today, Secretary of State Hillary Clinton encourages all Americans to donate to the Fund, which will help those who are in need.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45926/
The Johns Hopkins University Applied Physics Laboratory (APL), with help from The Boeing Company [NYSE: BA] and Iridium Communications Inc. [Nasdaq: IRDM], has successfully implemented a new space-based system to monitor Earth’s space environment. Known as the Active Magnetosphere and Planetary Electrodynamics Response Experiment (AMPERE), the system provides real-time magnetic field measurements using commercial satellites as part of a new observation network to forecast weather in space. This is the first step in developing a system that enables 24-hour tracking of Earth's response to supersonic blasts of plasma ejected from the sun at collection rates fast enough to one day enable forecasters to predict space weather effects.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/iridium/45153/
