Celebrities are those who are prominent and recognizable with their talents and exposed to their fans. They are constantly under the media spotlight and are recognizable to millions of people. There is a wide range of ways by which people may become celebrities: from their profession, appearances in the mass media, or even by complete accident or infamy.
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
White Castle, the true destination for Craver weddings for more than a decade, is launching its first national wedding contest to award one happy couple the ultimate Royal Wedding in Las Vegas and a luxurious five-night honeymoon in Belgium. More than 75 couples have been married at White Castle restaurants across the nation over the past 10 years, however the contest’s winning couple will be the first to tie the knot at the famous White Castle in Las Vegas.
“Getting married at a White Castle in Las Vegas is a BOLD MOVE for those people looking for something new, different, exciting and memorable,” said Jamie Richardson, vice president of White Castle. “Get bold with your entry. Don’t just tell us, but show us why the ‘Royal Wedding’ experience has to be yours!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8104651-white-castle-wedding-contest/
Do you feel financially prepared for the future? If you’re not completely confident in your response, you’re not alone. In fact, a recent survey conducted by Research Now Group, Inc. and commissioned by Fifth Third Private Bank (NASDAQ: FITB) found that nearly half of those surveyed have serious concerns that they may outlive their money in retirement.
The Bank launched the survey to understand families’ financial planning pain points and gain insight into how the process could be simplified through its new platform, Life360.
“The study confirmed the anxiety that clients have shared with our advisors is reflective of similar concerns nationally,” said Phil McHugh, executive vice president and head of Wealth and Asset Management at Fifth Third. “Much of that anxiety stems from a lack of clearly articulated financial goals and alignment around achieving them. Our Life360 platform works to help simplify, focus and holistically address these critical aspects of the financial planning process.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7723854-fifth-third-bank-life360
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When you're working from home, there are so many different distractions that can seriously lower your productivity. One of the main culprits being your smartphone, all the little noises and vibrations those things do can really make it hard to keep concentration.
https://www.youtube.com/watch?v=FHlzhgRBVzQ
The most detailed analysis yet of the role germline mutations in genes associated with cancer predisposition play in the development of childhood cancer suggests that comprehensive genomic screening may be warranted on all pediatric cancer patients, not just those with a family history of cancer. The study from the St. Jude Children’s Research Hospital – Washington University Pediatric Cancer Genome Project appears in the November 19 edition of the New England Journal of Medicine.
Ultimately, researchers anticipate that systematic monitoring of patients and family members who have germline mutations in cancer predisposition genes will allow the detection of cancers at their earliest and most curable stage, thereby improving the outcomes for these children and family members.
To view the multimedia release go to:
http://www.multivu.com/players/English/7692851-st-jude-hospital-genome-project/
Learn how Asbestos can be harmful to workers, especially those who work in potentially hazardous environments such as construction.
In this video, we'll go over how to protect yourself and others from hazardous substances like asbestos. This three-part online asbestos awareness course will teach you how to work safely, recognise asbestos hazards, and prevent and manage asbestos exposure.
Join this online Asbestos awareness course at BIS Safety Software's website for more information.
https://www.trainanddevelop.ca/courses/asbestos-awareness-three-parts/
Weight is a heavy topic for millions of Americans – an estimated 69 percent are overweight. Eating right and staying active are cornerstones of health and wellness – and top-of-mind for those who know that weight management is a lifestyle not a fad. Yet hectic schedules, limited convenient options and diet fatigue often make it difficult to make consistently good choices.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7239459-amway-bodykey-by-nutrilite/
More than 40 million Americans are family caregivers, taking care of parents, spouses, partners, and other adult loved ones. To help caregivers get the support they need to take care of themselves and their loved ones, AARP and the Ad Council are continuing their successful Caregiver Assistance campaign with new PSAs, created pro bono by agency Spike DDB, designed to reach the underserved African-American caregiver population.
“Many people will spend more of their time and resources caring for their aging parents than they did raising their own children,” said AARP CEO Jo Ann Jenkins. “African-American caregivers are disproportionately affected as most are much younger than their white counterparts and often leave the workforce to provide care on a full-time basis. These new PSAs will help create greater awareness for caregivers who tackle tough issues every day, and provide information on the many resources that are available to help them meet their needs and those of their loved ones.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7980451-ad-council-aarp-caregiver-assistance-campaign/
Oscar nominee and Emmy and Tony-Award winner Laurence Fishburne (BLACK-ISH) will join Tony Award-winner Joe Mantegna (CRIMINAL MINDS) to host the 28th annual edition of PBS’ NATIONAL MEMORIAL DAY CONCERT. For almost three decades, PBS has inspired viewers with this deeply moving and reverential night of remembrance dedicated to our men and women in uniform, their families at home and all those who have given their lives for our country.
To view the multimedia release go to:
https://www.multivu.com/players/English/7983451-national-memorial-day-concert-pbs-laurence-fishburne-joe-mantegna/
Abila, the leading provider of software and services to nonprofits, associations, and government entities, announced today findings from its Nonprofit Finance Study: Managing Growth. This study explores the trends and challenges associated with nonprofit growth, including how organizations plan to grow in the next few years, growth’s impact on risk management and compliance, and the difficulties maintaining organizational culture during growth.
“Approximately 80 percent of surveyed nonprofits say they plan to grow in the next 12 to 18 months,” said Dan Murphy, senior manager of fund accounting strategy for Abila, and study co-author. “However, oftentimes, with growth comes increased complexity. For example, managing risk, maintaining compliance, and retaining an organization’s unique culture becomes more challenging as organizations adopt a wide variety of growth strategies. Those nonprofits that understand and plan for growth now and in the near future will be primed for success.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7858254-abila-nonprofit-finance-study/
This year, parents of nearly 16,000 children in the U.S. will hear the words: “Your child has cancer.” One in five of those children won’t survive. September is Childhood Cancer Awareness Month, and as a leader in the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, St. Jude Children’s Research Hospital® will focus on raising awareness and funds for this very important issue.
Despite significant progress made by St. Jude Children’s Research Hospital, which has helped push the overall childhood cancer survival rates from 20 to more than 80 percent since the hospital opened in 1962, cancer remains the leading cause of death by disease for children over the age of 1. Each year about 175,000 children are diagnosed with cancer worldwide, and 60 percent of these kids don’t have access to modern treatment. For those who win their battles against childhood cancer, victory often comes at a cost as survivors face a much higher risk of experiencing unique long-term health effects later in life.
To view the multimedia release go to:
http://www.multivu.com/players/English/7390851-st-jude-hospital-childhood-cancer-awareness/
