Today Boys & Girls Clubs of America (BGCA), the nation’s #1 advocate for kids and teens, launched their new Boys & Girls Clubs - Alumni & Friends Club to engage its estimated 16 million Club Alumni. Alongside Alumni & Friends Club spokesperson Shaquille O’Neal, numerous other celebrity ambassadors, hundreds of local Boys & Girls Clubs, corporate and media partners, BGCA is calling former Club members to join the movement in building great futures for the next generation.
“Boys & Girls Clubs have impacted the future of multiple generations, with 54 percenti of our Alumni saying that their Club saved their lives,” said Jim Clark, president & CEO of BGCA. “We want to reconnect with the millions of former Club kids and issue a call to action to come together as advocates and ambassadors for Clubs around the country, so that every kid in America has an open door to a great future.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7618751-boys-and-girls-clubs-alumni/
Today, GENYOUth announced the launch of Fuel Up to Play 60 en español, an evolution of its national flagship program. The program encourages Spanish-speaking communities nationwide to live healthier lifestyles through good nutrition and physical activity. Fuel Up to Play 60 launched a redesigned website (FuelUpToPlay60.com) that provides Spanish-language content and materials, extending the reach and access of the program to students, teachers and families across the country. Several organizations have supported the effort, including the PepsiCo Foundation, which has provided a previously announced grant of $550,000 to develop Spanish-language materials and resources. In addition the PepsiCo Foundation will provide another $100,000 for mini-grants for health and wellness activities and programming within Los Angeles Unified School District and Miami-Dade County Public Schools.
Fuel Up to Play 60, a program founded by the National Football League (NFL) and National Dairy Council (NDC), is designed to engage and empower youth to take action for their own health by implementing long-term, positive nutrition and physical activity changes for themselves, their schools and their communities. Studies show that physical fitness may benefit brain health and academic performance, suggesting active kids may do better. However, only 1 in 3 kids are active every day, potentially leaving many at a disadvantage inside and outside of the classroom.
To view the multimedia release go to:
http://www.multivu.com/players/English/7646551-fuel-up-to-play-60/
The Dubai Roads and Transport Authority (RTA) has announced the addition of a new category and an increase in the purse value of the Hamdan bin Mohammed Award for Innovation in Project Management. The increase, commences from the second edition of the award, following the huge success and overwhelming global participation for the inaugural edition of the award.
HE Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA) cum Chairman of the Board of Trustees of the HBM Award for Innovation in Project Management said, “The Award prizemoney would be increased by 29% equivalent to AED2.6 MILLION (US$710,000). An Academic category has been added comprising two awards: Research in Innovative Project Management Practices Award and Innovative Use of Project Management Practices (Award Category) to engage students, academics and researchers. Winners of the Award would be honoured during the 5th Dubai International Project Management Forum (DIPMF) scheduled in December 2018.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8269451-registration-hbm-award-project-management/
Teens across the country can now engage with the nation’s largest smoking prevention campaign through fashion. Vans®, the original action sports footwear and apparel brand, has teamed up with the truth® smoking prevention campaign to launch a limited edition collection of footwear and apparel. This collection features a Vans shoe, tee and socks, all adorned with a one-of-a-kind “smoke monster” design.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7313751-vans-x-truth-shoe-collection-smoking-prevention-campaign/
LONDON, 23 Jan., 2019 – Dell Technologies (NYSE:DELL) announces new additions to its portfolio of purpose-built technology designed to challenge, engage and inspire K-12 educators and students worldwide. This newest line of products, including an interactive monitor plus intelligently tough Latitude and Dell Chromebook devices and a new charging cart, helps educators integrate technology with new teaching and learning practices, while encouraging students to follow their own path of discovery.
“Recent Dell Technologies research on Generation Z – those born in the mid-1990s and later – confirms our belief that for students to be successful now and in the future, educators must empower them to drive their own success and support them with tools and resources that ignite students’ natural curiosities,” said Adam Garry, director of education strategy at Dell. “These new devices enable both educators and students to inquire, create and collaborate seamlessly, wherever learning takes place.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8356753-dell-technologies-bett-education/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
In this year’s big game, Esurance is passing its savings on and giving away over $1 million in its Esurance Pass It On Sweepstakes. Beginning today, people can simply Retweet messages from the Esurance Twitter handle tagged #EsuranceSweepstakes for chances to win. And for the first time ever, Esurance will select multiple prize winners each quarter who could win money in real time during the big game.
There will be more surprises in store along the way, so people should keep a close eye on the Esurance Twitter channel as details are revealed.
“The Esurance Pass It On Sweepstakes allows us to engage with people before and throughout the game, while also sharing information about who we are in a fun, memorable way,” said Nancy Abraham, Vice President of Integrated Marketing Communications at Esurance. “We want people to become more aware of and familiar with Esurance, so with every Retweet they’ll learn something different.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7750151-esurance-pass-it-on-sweepstakes/
Epson, the number-one selling projector brand worldwide, today announced LightScene™ – a new category of accent lighting laser projectors for digital art and signage. LightScene is designed to simultaneously illuminate and project dynamic content on virtually any surface or material to engage audiences and provide an immersive experience for commercial signage applications in markets such as retail, hospitality, showrooms and museums. LightScene and other Epson laser projectors will be on display at Digital Signage Expo (DSE) 2018 in Las Vegas from March 28-29 at the Epson booth, #2336.
To view the multimedia release go to:
https://www.multivu.com/players/English/7820757-epson-lightscene-laser-projection-digital-art-design-signage/
The Crohn’s & Colitis Foundation of America (CCFA) is collaborating with the University of North Carolina School of Medicine (UNC) to create a research partnership between patients with inflammatory bowel disease (IBD) and the scientific community. CCFA Partners is a “patient-powered research network” for Crohn’s disease and ulcerative colitis (collectively known as IBD) that uses state-of-the-art bioinformatics to engage and gather information from patients that researchers can study and analyze along with clinical and other patient-generated data.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7449851-crohn-s-colitis-foundation-ccfa-ibd/
Today, Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced the launch of ‘Cuida tu Don,’ a national public awareness initiative featuring legendary entertainer Mario Kreutzberger, better known as ‘Don Francisco.’ Kreutzberger, who has type 2 diabetes, will serve as an ambassador for the initiative and encourage Hispanics with type 2 diabetes to live a lifestyle conducive to staying healthy. ‘Cuida tu Don,’ translated as ‘Take Care of Your Gift,’ is designed to engage, educate and inspire Hispanics with type 2 diabetes and their families. The initiative provides resources and information in three key aspects of diabetes – nutrition, fitness and treatment options – to the estimated 3.2 million Hispanics in the United States with the disease.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7401451-boehringer-ingelheim-diabetes/
In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
Fazlani Altius Business School (FABS) is an innovative management education model whereby students are pre-placed, before they even begin their MBA. This has been made possible through the unique Industry-Academia partnership model that runs as “of the corporate”, “by the corporate” and “for the corporate” concept.
Our Corporate partners engage right from the selection process, curriculum design, faculty for the program, extended internship design etc. This immersion is to ensure that the students are ready to hit the road and are productive from DAY 1 of joining their companies
This program is far more engaging even for students as questions like, what if we don’t get selected after MBA, what specialization to choose etc. are addressed even before they step in, thereby weeding whole lot of insecurity about future and careers. FABS ensures, students seamlessly move on from being a student, to an intern and finally a productive employee.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7632751-FABS-placement-before-admission/
