SoBe® is giving adventure-seekers the chance to “Try Everything,” from new flavors and drinks to new experiences with the launch of an immersive marketing campaign that kicks off May 18.
“Try Everything” begins with a television ad featuring Los Angeles Angels of Anaheim pitching ace Jered Weaver who’s inspired by SoBe® Lifewater® flavor, Fuji Apple Pear to try something new on the pitcher’s mound. Instead of firing his signature fastballs, Weaver’s hurling 95-mile-per-hour Fuji apples -- with not so predictable results. Another SoBe spot featuring a staring contest with Sports Illustrated Swimsuit 2011 Rookie of the Year, model Kate Upton will air this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/49846/
This May, Pepto-Bismol is emerging from the medicine cabinet along side of Busy Philipps, star of ABC’s hit comedy Cougar Town, and showing party people how to celebrate Cinco de Mayo all day long. Those eager to start the festivities early can smash a hysterical variety of piñatas on Pepto’s YouTube page in preparation for a night of Mexican food and fun.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49813-pepto-bismol-smashing-cinco-de-mayo-campaign/
More than 24 million Americans currently have asthma. Every day, 11 people in the United States die from asthma and the disease accounts for one-quarter of all emergency room visits each year. For many people with asthma, their home may be part of the problem.
Any house or apartment can contain a variety of asthma “triggers,” which can include allergens and irritants – such as dust mites, mold, pet dander and strong fumes or odors – that can negatively affect someone with asthma.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49320-Merck-Asthma-Awareness/
The Advertising Council and the Library of Congress are launching a new series of public service advertisements (PSAs) to encourage parents to read with their children and inspire them to become lifelong learners.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45237/
Kelley Blue Book www.kbb.com, the leading provider of new and used vehicle information, announces the all-new 2011 model-year vehicle winners of its annual Best Resale Value Awards, which recognize current and forthcoming vehicles for their projected retained value five years from now. Since depreciation (or loss of value) is typically a car-buyer’s primary expense during ownership, these awards, like all of kbb.com’s new- and used-vehicle information, are designed to help consumers make more informed car-buying decisions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kbb/46048/
Bird enthusiasts and aficionados seek to attract the unique birds of their region to their own backyards. The experts at Scotts know wild bird species living in, and migrating to different geographic regions have very specific nutritional needs. Based on this research, Scotts ornithologists and avian nutritionists developed Scotts® Songbird Selections® Regional Bird Blends.
To view Multimedia News Release, go to http://www.multivu.com/players/English/41660-Scotts-Songbird-Selections-Wild-Bird-Food/
Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54644-lexus-gs-sports-illustrated-swimsuit-tori-500
HomeAway, Inc. – the world’s leading online vacation rental marketplace – today announced details of its new national marketing campaign, which officially debuts on Feb. 6, 2011, with a 30-second spot during the broadcast of Super Bowl XLV and features a fully customizable experience at http://detourism.homeaway.com in which viewers insert photos of themselves and/or their properties into a commercial.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/43506/
Edwards Lifesciences Corporation (NYSE: EW), the global leader in the science of heart valves and haemodynamic monitoring, announced the results of a pivotal clinical study of high-risk surgical patients with severe aortic stenosis treated in Cohort A of The PARTNER Trial. These data demonstrate that the study achieved its primary endpoint at one year, concluding that survival of patients treated with the Edwards SAPIEN transcatheter aortic valve was equivalent to those treated with surgical aortic valve replacement. The data were presented at the American College of Cardiology’s (ACC) 60th Annual Scientific Session & Expo in New Orleans, LA, USA.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/edwardslifesciences/48895/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced its new candle form, the Perfect Pillar, priced at $19.99 (12 oz.) MSRP and available now at retail, online and in specialty retailers and gift shops. This new form features an easy to remove peel off label, contributing to the overall clean, contemporary look of this decorative candle form.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52094-yankee-candle-perfect-pillars
Say hello to a new kind of breakfast in the U.S. – belVita Breakfast Biscuits – hitting shelves this month! New belVita Breakfast Biscuits are delicious, lightly sweet crunchy breakfast biscuits baked with whole grain, specially developed to provide nutritious sustained energy to fuel your body for the whole morning.
Rather than tell you about the belVita Breakfast lifestyle, we thought we’d show you! belVita Breakfast has partnered with cultural tastemakers from across the country who exemplify the belVita Breakfast lifestyle and champion sustained morning energy. These individuals, better known as “Power Up Pros,” are driven, optimistic and active – heralded for their creativity and entrepreneurialism.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53560-belvita-breakfast-biscuits
The Crespo family of Detroit, Mich. was named winner of the third annual National Family PLUS Cook-off, which was hosted at Bradford’s on Bishop in Atlanta by Boys & Girls Clubs of America (BGCA) and Kimberly-Clark Corporation on Wednesday, Nov. 17. Families representing Boys & Girls Clubs from around the nation competed in regional events to qualify for the national cook-off. Finalists represented Clubs from Harbor City, Calif.; Pittsburgh, Pa.; Detroit, Mich.; Bluffton, S.C.; and Swink, Okla.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bgca/47039/
