On November 10, 2011, Heineken brought the unexpected to the Latin GRAMMY’s by taking over the Mandalay Bay Resort and Casino in Las Vegas with a one of a kind flash mob experience celebrating Latin music. Taking the audience by surprise, the flash mob unfolded just minutes prior to the LIVE telecast of the 12th Annual Latin GRAMMY Awards. The crowd was amazed and delighted with a legendary flash mob dance. The video was inspired by Heineken’s latest TV ad titled “The Date,” but this version fuses different genre of Latin music in a fun-filled celebration. For the past 12 years, Heineken has celebrated the best Latin Music has to offer through its support of the Latin GRAMMYs.
On Oct. 14th at 5 O’clock in the evening Margaritaville broke the World Record for the largest margarita ever made as verified by Guinness World Records. The event was part of the Grand Opening festivities for the new Margaritaville Casino at Flamingo in Las Vegas.
Halfway through the ceremony celebrating the new World Record, Jimmy Buffett surprised fans by coming out and raising a glass of Lucky Rita with the Wounded Warrior Amputee Softball Team along with Flamingo’s Rick Mazer and Margaritaville’s Tamara Baldanza in front of more than 1,000 Parrotheads and onlookers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52599-margaritaville-las-vegas-flamingo-casino-world-record-margarita-lucky-rita
In partnership with the National Parks Conservation Association, Arrowhead® Brand Mountain Spring Water held the first jointly supported, volunteer-based restoration project at the iconic Joshua Tree National Park to help revitalize and restore the park, leading up to its 75th Anniversary. Breaking ground on Saturday, October 23, Arrowhead Mountain Spring Water representatives teamed-up with park officials and community volunteers to restore two highly travelled areas of the park – the Hidden Valley Trailhead and trails leading out to the popular rock climbing area, Houser Buttress. Once a refuge for cattle rustlers and mountain lions, Hidden Valley is one of the park’s most popular rock climbing, picnicking and hiking destinations that was in critical need of conservation and restoration work.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestlewaters/46276/
OfficeMax® Incorporated (NYSE: OMX), a leader in office products and services, today announced that its free popular holiday eGreeting website powered by JibJab, ElfYourself.com, will be brought to life as a featured themed float in the historic Macy’s Thanksgiving Day Parade® on November 25, 2010. OfficeMax’s float titled “Elves Raise the Roof” will feature a whimsical, imaginative design where dancing elves will take over the rooftops of Victorian-era houses performing ElfYourself dances from Disco to Hip-Hop to Classic. To celebrate this memorable event, OfficeMax is launching a special text-to-win contest called the OfficeMax Thanksgiving Day Sweepstakes for a chance to win a trip for four to Disney World® or one of 100 OfficeMax $25 gift cards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/officemax/46656/OfficeMax® Incorporated (NYSE: OMX), a leader in office products and services, today announced that its free popular holiday eGreeting website powered by JibJab, ElfYourself.com, will be brought to life as a featured themed float in the historic Macy’s Thanksgiving Day Parade® on November 25, 2010. OfficeMax’s float titled “Elves Raise the Roof” will feature a whimsical, imaginative design where dancing elves will take over the rooftops of Victorian-era houses performing ElfYourself dances from Disco to Hip-Hop to Classic. To celebrate this memorable event, OfficeMax is launching a special text-to-win contest called the OfficeMax Thanksgiving Day Sweepstakes for a chance to win a trip for four to Disney World® or one of 100 OfficeMax $25 gift cards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/officemax/46656/
Marriott International (NYSE: MAR) brought its signature Marriott Hotels & Resorts brand to India’s state of Rajasthan with the opening of the 365-room Jaipur Marriott Hotel. With seven separate food and beverage outlets and 43,000 square feet of meeting space, the contemporary, stylish Jaipur Marriott is now the state’s largest hotel in terms of rooms and event space and is well on its way to becoming a culinary landmark.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/51005/
Today COBRA Golf made it official, golfing sensation, Rickie Fowler, will join their worldwide roster of professional golfers. COBRA Golf will supply Rickie with the latest golf clubs as well as Tour Staff Bags and a selection of accessories. Rickie, who signed with PUMA Golf in 2009, will now represent the full COBRA PUMA GOLF brand both on and off the course. Rickie will also be featured in upcoming marketing campaigns for both COBRA and PUMA Golf.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54288-cobra-puma-golf-rickie-fowler-amp-driver-irons-it-s-go-time
Starting today, burger enthusiasts nationwide will have the opportunity to taste America’s newest gourmet burger recipe — created by a 10-year-old kid chef — while also supporting an important cause. From Tuesday, Aug. 3 to Sunday, Sept. 12, Red Robin Gourmet Burgers, Inc. (Red Robin) will feature Washington resident, 10-year-old Emma Potts’ Spicy Honey Glazed Bacon Burger in all U.S. Red Robin® restaurants. Fifty cents of each Spicy Honey Glazed Bacon Burger sold will be donated to the National Center for Missing & Exploited Children® (NCMEC)*. Since 2006, Red Robin has donated more than $170,000 to NCMEC’s safety efforts through its Kids’ Cook-Off program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/redrobin/44257/
Every 26 seconds in America, a student drops out of high school. State Farm today announced the launch of a campaign to address this startling statistic and engage those who can most directly affect change – young people themselves. The campaign titled “26 Seconds,” will use interests – like music, sports and video – to engage youth. It will provide an online venue for youth to express feelings on the issue and creatively share thoughts and talents – encouraging them and their peers to make graduation a priority so they become more than a statistic. The program’s tagline “BMOR” underscores this call to action.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/26seconds/49098/
Head & Shoulders®, official shampoo of Major League Baseball, today announced Minnesota Twins All-Star catcher, Joe Mauer, is the newest member to join the brand’s ambassador team, which includes Associated Press Defensive Player of the Year, Troy Polamalu.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/48664/
When asked to describe a home with more than one cat, many Americans use words such as "smelly" and "dirty." In fact, according to a recent Purina Tidy Cats' survey, 87 percent of non-cat owners think multiple cat homes have hair all over the furniture, carpet and floor, and 48 percent say they expect a home with two or more cats to have stains on the furniture or carpet.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tidycat/48415/
The American Civil Liberties Union today released a new video condemning the U.S. government practice of issuing death sentences without due process as part of its targeted killing policy. “Targeted Killing” is being released to coincide with the filing today of an unprecedented lawsuit by the ACLU and the Center for Constitutional Rights (CCR) challenging the government's asserted authority to use lethal force against U.S. citizens located far from any battlefield without judicial process, and without disclosing the standards it uses to target individuals for death.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aclu/39479/
McDonald’s Director of Social Media Rick Wion will present about how one of the world’s largest brands connect with customers and drive new sales using mobile social strategies. The conference will be held on September 15, 2010 at the Graduate Center of The City University of New York and is sponsored by Business Development Institute and PR Newswire.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mcdonalds-bdi/45946/
