Billie Jean King is joining the Arthritis Foundation, the Ad Council and the United States Tennis Association (USTA) to launch a new public service campaign to fight arthritis—the leading cause of disability in America. The ads, which debut at the US Open today, highlight the power of movement and activities, such as tennis, walking, biking and swimming, as weapons in the fight against osteoarthritis (OA). They will premiere on TV screens and PA announcements and in signage and collateral materials throughout the US Open in the Arthur Ashe Stadium.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51773-ad-council-fight-arthritis-pain
Gen-Probe (NASDAQ: GPRO) announced today the US Food and Drug Administration (FDA) has approved its PROGENSA® PCA3 (Prostate Cancer gene 3) assay, the first molecular test to help determine the need for repeat prostate biopsies in men who have had a previous negative biopsy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53530-gen-probe-progensa-pca3-prostate-cancer-psa
PSI, a leading international health organization, with programs in 66 countries, today officially launched Impact magazine to provide insight into today’s most pressing global health and development issues.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/44689/
The American Cancer Society, the nation's largest voluntary health organization, today will launch a new nationwide movement to shine the spotlight on a sobering statistic: one in three women will get cancer in her lifetime. Choose You (www.ChooseYou.com) is designed to inspire women to take action and put their health first in order to stay well and help prevent cancer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/americancancersociety/43827/
J. C. Penney Company, Inc. (NYSE: JCP) today announced the arrival of its exclusive Modern Bride concept in its bridal fine jewelry departments in stores and on jcp.com and modernbride.com. A unique collaboration with Condé Nast, the Modern Bride concept is devoted to providing trusted quality, timeless style and outstanding customer service through a special shopping experience catering to today’s bridal customer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48220/
Ektron Inc. today, at Enterprise 2.0 in Boston, announced the release of eIntranet™, a ‘total solution' for intranets, that integrates elements of Ektron's core technology and gives businesses a powerful and trusted intranet solution. Combining social software and web content management in one enterprise application, the familiar interface and Ektron's advanced web content management functionality raises the daily value of the intranet for businesses. Activity streams, a gallery of widgets, mobile engagement and in-context analytic tools ensure that eIntranet is easy to deploy, use and extend – on-premise, hosted or in the cloud.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ektron/44525/
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The Beaches of Fort Myers & Sanibel on southwest Florida’s Gulf coast today unveiled its new Manatee Message e-cards for friends and family members to connect with one another digitally this holiday season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/leecounty/47540/
Today, Genworth Financial, Inc. (NYSE: GNW), a leader in long term care issues for 35 years, announced a brand new caregiving support service, available to AARP members and designed to meet the needs of AARP’s millions of members nationwide. AARP® Caregiving Help and Advice from Genworth breaks new ground by becoming the first national service endorsed by AARP to integrate care assessment, care planning and provider matching.
To view Multmedia News Release, go to http://www.multivu.com/mnr/54343-genworth-aarp-members-caregiving-service-help-and-advice
Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
The new BUENA SALUD™ series of books (the phrase translates to “Good Health”) launches today with titles on heart health (foreword by CEO of the American College of Cardiology) and diabetes (foreword by CEO of the American Diabetes Association). Written by Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the book series is the first ever devoted to the health experiences of a growing Hispanic readership. The guides feature real-life stories and deliver health information and cutting-edge medical advances for individual diseases and conditions in a warm and conversational tone. The books are published simultaneously in English and Spanish. These authoritative and accessible guides each feature a “10-Point Program for Health,” facts and information in a useful Q&A format, and key questions to ask health providers. In a just published feature review, the Library Journal gave a starred review and called the BUENA SALUD™ series “essential reading” and “a crucial addition to any consumer health collection.”
Volkswagen of America, Inc., today announced the world debut of the all-new Passat, a transformational car in Volkswagen’s ambitious growth plan for the U.S. market.
Designed in Germany and made in America, the Passat was developed as a larger vehicle with premium features and handling characteristics that will perfectly match it with the tastes and lifestyles of Americans. It will be built in Chattanooga, Tenn., at the world’s newest, most advanced and environmentally responsible auto assembly plant.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vw/40221/
