The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, will debut new TV public service advertisements (PSAs) at the US Open today on behalf of the national KnowHow2GO campaign designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57839-ad-council-american-council-on-education-usta-college-access-knowhow2go
Esurance, the official car insurance sponsor of the US Open, is teaming up with the 2012 Olympic champions the Bryan Brothers and USTA Serves to support two tennis programs benefiting at-risk youth.
Facebook users can go to Esurance’s Facebook page at www.facebook.com/esurance to vote for one of the two “game-changing” programs. Esurance will donate $50,000 to USTA Serves to be distributed to each of the programs based on the percentage of votes received. Voters can also enter a sweepstakes to win a trip for two to the men’s singles final of the 2013 US Open.*
To view Multimedia News Release, go to http://www.multivu.com/mnr/57555-esurance-the-bryan-brothers-and-usta-help-benefit-at-risk-youth
Tennis legend, philanthropist, and Longines ambassador of Elegance Andre Agassi teamed up with the Swiss watch brand Longines and fine jeweler Shreve & Co. on November 30, 2011 at the Stanford Shopping Center to host a fast serve contest followed by a Q&A with the USTA junior players to address the importance of education.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53171-andre-agassi-longines-shreve-palo-alto-usta
Billie Jean King is joining the Arthritis Foundation, the Ad Council and the United States Tennis Association (USTA) to launch a new public service campaign to fight arthritis—the leading cause of disability in America. The ads, which debut at the US Open today, highlight the power of movement and activities, such as tennis, walking, biking and swimming, as weapons in the fight against osteoarthritis (OA). They will premiere on TV screens and PA announcements and in signage and collateral materials throughout the US Open in the Arthur Ashe Stadium.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51773-ad-council-fight-arthritis-pain
Swiss Watch Company, Longines hosted A Day With A Legend Event at Fink’s Jewelers Tuesday, November 16th at their Tysons Corner location. Brand ambassador and tennis legend Andre Agassi spoke to children from the USTA Mid/Atlantic and fans about his views on education in America, the Longines Elegance Scholarship Fund, his school- The Andre Agassi College Preparatory Academy and the work of his foundation- the Andre Agassi Foundation for Education. The foundation has raised $150 million for education initiatives since it’s founding in 1994. Mr. Agassi was accompanied by a graduating senior- Micah Jones from his Nevada-based preparatory academy.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/longines/47286/
Longines, the Swiss watch company, and tennis legend, philanthropist and Longines ambassador Stefanie Graf, joined forces with fellow legendary player Billie Jean King and four current professionals on Thursday putting on a tennis clinic for more than 50 children provided by event presenters City Parks Foundation and the USTA Eastern Division.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/longines/45790/