The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
Following a 16-month restoration, the new Tonga Village at the Polynesian Cultural Center opened Saturday, June 11, in a ceremony steeped in culture and celebration, highlighted by the presence of the Royal Family of Tonga.
His Majesty King Tupou VI, joined by his wife, Her Majesty Queen Nanasipauu, made a special trip to participate in the ceremony as a tribute to the people of Tonga and the spirit of the Tongan culture being perpetuated at the Polynesian Cultural Center.
King Tupou VI addressed the audience, praising the Polynesian Cultural Center for its dedication to showcase culture. “The Polynesian Cultural Center is a window the world can look through to understand lesser-known islands and their people,” said King Tupou VI. “The Tonga Village fosters pride in the cultural identity of our people and allows them to preserve and pass on that love to our younger generations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7857951-polynesian-cultural-center-tongan-village-grand-opening/
Five international apprentices visited global construction and mining equipment manufacturer XCMG's headquarters in Xuzhou, China for a one-week immersive XCMG Apprentice Program from January 18 to 24.
The program was the company's first time bringing global apprentices to China; five apprentices from the United States, Brazil, Russia, Kenya and Pakistan stood out from a global selection.
The participants came from different backgrounds but shared the same interest towards the construction and machinery industry. In addition to the comprehensive tour led by XCMG employees that included visits to the crane assembly factory and Asia's largest vibration and noise lab, as well as engaging activities like operating excavators, the apprentices also acted as their mentors' assistants, learning about the state-of-the-art technologies in construction machineries through a day's work.
"XCMG has a keen focus on cultivating talents and encouraging communication through educational programs like XCMG Apprentice, which has introduced XCMG's technological and innovational achievements to the international community," said Wang Min, chairman and president of XCMG.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7764851-xcmg-apprentice-program/
Clayton Homes has been preparing for its huge sale beginning in September, and now they are giving potential homebuyers a great way to save big on the purchase of a new home with its Go Big & Go Home campaign offered in local Home Centers across the country.
The program, which runs through the rest of 2015, offers those looking to purchase a Clayton Home an extra push towards finally buying the home of their dreams by providing a large sales incentive. This offer is available until the end of the year and will help make homeownership with Clayton Homes even more affordable.
“We want to end the year on a high note by encouraging people to fulfill their dream of owning their own home with this amazing deal,” Clayton Homes CEO Kevin Clayton said. “We realize that homeownership is a huge decision, but with an offer this gigantic there will never be a better time to buy and finally move into the home of your dreams!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7642551-clayton-homes-go-big-go-home/
Continuing its commitment to bringing parents’ technology to the next generation of kids, VTech® today announces the availability of KidiBuzz™, an innovative new hand-held smart device for kids. With quality content and robust features similar to those found in parents’ smartphones, KidiBuzz lets kids play games, watch videos, listen to music, send text messages and more. Already one of the hottest toys for the holiday season, KidiBuzz has earned a place on the influential TTPM Most Wanted List.
“VTech has always strived to adapt adult technology for kids in a smart, engaging way that supports the way they play,” said William To, President, VTech Electronics North America. “KidiBuzz fills a need in the marketplace for kids growing up in the age of smartphones who want to mimic their parents, while addressing the concerns of parents who aren’t ready to commit to the expense and responsibility of a phone and plan.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8140758-vtech-kidibuzz-smart-device-for-kids/
Master of the Chinese martial arts Douwe Geluk from Apeldoorn city in the Netherlands participated in the Flemish Open Martial Arts Championships in Aarschot City, Belgium. This event was organised by the Vlaamse Wu Shu Federatie, Jurgen van Horenbeek and Said Belabed.
Master Douwe Geluk participated in the internal martial arts category and in this video you can see some of his Tai Chi Chuan skills he displayed at the contests.
Americans want more joy in their busy, over-scheduled lives – in fact, a recent survey from Reddi-wipi shows that 93 percent want to find more ways to experience joy every day and 94 percent agree joy is more intense when shared with others. Despite that yearning, however, people don’t always stop and savor the moment, missing out on feeling – and sharing – the moments of joy they crave.
So, starting now, Reddi-wip is on a mission to #ShareTheJoy and help others #ShareTheJoy every day, too. Reddi-wip will encourage people to connect with others, give joy and watch it grow exponentially; to truly live in the moment and experience joy by being present and to awaken and indulge the senses. Reddi-wip will provide inspiration through a new advertising campaign and social content and tips created in partnership with Dr. Sonja Lyubomirsky, psychology professor at the University of California, and author of The How of Happiness.
“With the delicious taste of real cream, Reddi-wip has always made everyday occasions more joyful,” said Angela Joyner, vice president and general manager of the Refrigerated Foods and Sweet Snacks Portfolio at ConAgra Foods. “Through our #SharetheJoy program, our goal is to spark a joy movement that will have a ripple effect. Our mission is to ultimately make the world a more joyful place.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7636651-reddi-wip-sharethejoy-campaign/
The Budweiser Clydesdales have added another iconic background to their portfolio of classic images; the Las Vegas Strip. The famous Budweiser Clydesdales made their grand entrance with a trot down the Las Vegas Strip while cheering fans and excited onlookers watched the majestic horses make their way to Beer Park, located at Paris Las Vegas.
“Las Vegas provides an exciting and engaging fan experience for all major sporting events,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority. “Only in Las Vegas can you kick off Big Game weekend with the Clydesdales.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7750651-lvcva-las-vegas-budweiser-clydesdales/
Seqirus is now shipping its complete portfolio of seasonal influenza vaccines to customers in the US market for the 2016-2017 season. Seqirus is the only influenza vaccine manufacturer to produce influenza vaccines using both egg-based and cell culture technologies, and the only provider in the US that offers both quadrivalent and trivalent influenza vaccines, as well as the only adjuvanted seasonal influenza vaccine.
Seqirus is now shipping to the US all influenza vaccines in its portfolio, including Fluad™ (Influenza Vaccine, Adjuvanted), Flucelvax Quadrivalent™ (Influenza Vaccine), Afluria® (Influenza Vaccine), and Fluvirin® (Influenza Virus Vaccine) in advance of the peak of influenza season.
“Seqirus is proud to be a major contributor to the prevention and control of influenza by offering healthcare providers and pharmacists with a range of clinically proven, innovative vaccination options that help protect people against the debilitating effects of the disease,” said Brent MacGregor, Senior Vice President, Commercial Operations. “We are committed to being an early and reliable supplier of our influenza vaccines to help ensure that appropriate patients have plenty of time to get their annual immunization.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7902351-seqirus-franchise-shipment/
Cantor Fitzgerald, a leading financial services firm, today announced that Cantor Fitzgerald, together with its affiliate BGC Partners, Inc., raised approximately $12 million for dozens of charities around the world, at the companies’ annual Charity Day on September 11, 2015. Each year, Cantor Fitzgerald and BGC Partners donate 100% of the global revenues generated on Charity Day to the Cantor Fitzgerald Relief Fund, and to date has raised approximately $125 million globally since its inception.
“We will never forget all of our friends and colleagues who perished on 9/11. Charity Day represents our company’s fundamental commitment to helping others, and allows us to commemorate the events of that day. Giving back is our way of remembering those who lost their lives on 9/11, turning a day of tragedy into a positive and uplifting day for our employees and friends,” said Howard W. Lutnick, Chairman and Chief Executive Officer of Cantor Fitzgerald, L.P. and BGC Partners.
Charity Day is held in commemoration of the 658 Cantor employees and 61 Eurobrokers employees lost in the 9/11 World Trade Center attacks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7620751-cantor-bgc-partners-charity-day-2015/
Having lost his mother to the disease, singer, songwriter Gavin DeGraw knows firsthand how devastating pancreatic cancer is for patients and their families. Gavin is turning his grief into action by helping the Lustgarten Foundation raise awareness by encouraging people to get involved with the Foundation.
“My mother didn’t make it and unfortunately right now that’s a common story. But it doesn’t have to be the story permanently,” DeGraw said. “By funding research, the Lustgarten Foundation is going to change the course of this disease. I encourage everyone to get involved in some way – join a walk or make a donation.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8213753-lustgarten-foundation-pancreatic-cancer-awareness/
The plan for reducing carbon emissions from existing power plants that President Obama unveiled at the climate conference in Paris will come with an overall price tag that should greatly trouble American consumers and business and will have little meaningful impact on global warming, cautioned the National Mining Association.
“The plan will replace low-cost power supplies with more expensive and less reliable sources of power. And these increases will show up in monthly utility bills and have a particularly devastating effect on low-income households. About half of all American families already pay close to 20 percent of their disposable income on energy-related expenses.” said Luke Popovich, Vice President, Communications, National Mining Association.
To view the multimedia release go to:
http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
