Procter & Gamble’s Crest® Pro-Health™ Sensitive Shield™, kicked-off the Summer of Sensitivity campaign today in New York City’s Penn Station in partnership with Alison Sweeney and Feeding America - the nation's leading domestic hunger-relief charity. As part of the promotion, commuters and nearby pedestrians were encouraged to stop by and “trade-up” their sensitivity toothpaste for Crest Pro-Health - the ONLY leading toothpaste to protect against teeth sensitivity and all these other areas dentists check most: cavities, gingivitis, tartar, plaque, fresh breath and whitening. Unlike the leading sensitivity toothpaste, Crest Pro-Health Sensitive Shield offers sensitivity protection plus other important oral care benefits that provide all-around protection for a healthy mouth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/crest/44588/
A year-long undercover investigation conducted by the World Society for the Protection of Animals (WSPA) at the Cayman Turtle Farm, a popular tourist destination and the world’s last remaining facility that raises sea turtles for slaughter, has revealed disturbing animal cruelty and potential human health risks.
Video footage and photographs from the farm show thousands of endangered sea turtles being kept in dirty, packed touch tanks. Swimming in water filled with their own waste, the turtles fight for food, bite each other and even resort to cannibalism. Many suffer from disease and birth defects, such as injured fins or missing eyes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57968-world-society-protection-animals-wspa-cayman-turtle-farm-investigation
In the midst of wildfire season throughout much of the country, the U.S. Forest Service, National Fire Protection Association (NFPA) and the Ad Council announce the launch of a new public service advertising (PSAs) campaign, Fire Adapted Communities, which aims to help individuals prepare their homes and communities for the threat of wildfire. Created pro bono by advertising agency Draftfcb, this campaign addresses the issue of proactively mitigating wildfire damage in fire-prone communities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56317-forest-service-fire-adapted-communities-urges-preparation-for-wildfire
Coty Inc., a leading global beauty company, has announced a partnership agreement with the National Geographic Society, identifying Davidoff Cool Water as a partner for the Pristine Seas program.
The ocean covers 72% of the surface of the Earth, but only 1% is protected. National Geographic, through the Pristine Seas Expeditions, seeks to protect some of the last pristine spots of the oceans and to create marine protected areas. The partnership kicks off with an expedition to the Pitcairn Islands (UK territory) in the Pacific Ocean. Dr. Enric Sala, a marine ecologist and National Geographic Explorer-in-Residence who has dedicated his career to finding ways to mitigate human impacts on marine life, will lead the expedition.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53777-davidoff-nationalgeographic
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general
The Chevrolet Volt and Nissan Leaf earn the highest safety ratings from the Insurance Institute for Highway Safety in the first-ever U.S. crash test evaluations of plug-in electric cars. The milestone demonstrates that automakers are using the same safety engineering in new electric cars as they do in gasoline-powered vehicles.
The Volt and Leaf earn the top rating of good for front, side, rear, and rollover crash protection. With standard electronic stability control, they qualify as winners of TOP SAFETY PICK, the Institute’s award for state-of-the-art crash protection. The ratings help consumers pick vehicles that offer a higher level of protection than federal safety standards require.
Fluke Corporation, the global leader in portable electronic test and measurement technology, introduces the new Fluke® 62 Max and 62 Max+ Infrared Thermometers. These rugged, accurate, easy-to-use test tools are dust, water and drop resistant, making them ideal for the harsh conditions faced by technicians in electrical, service, HVAC, process, industrial and facilities maintenance applications.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56193-new-fluke-62-max-infrared-thermometers-dust-water-and-drop-protection
EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, today announced EMC® Avamar® 6.0 deduplication backup software. This major new release provides the first integration with EMC Data Domain® deduplication storage systems and delivers powerful new capabilities for the protection of VMware environments.
For the multimedia version of this press release and related content, please go to: http://www.emc.com/about/news/press/2011/20110418-01.htm
The aluminum-body 2015 Ford F-150 crew cab swept the Insurance Institute for Highway Safety’s full slate of crashworthiness evaluations to qualify for a 2015 TOP SAFETY PICK award. The F-150 extended cab turned in a good performance in 4 of 5 assessments but stumbled in the small overlap front test. The results are the first ratings for large pickups in a group the Institute is evaluating this year.
The F-150 crew cab, which Ford calls the SuperCrew, earns good ratings for occupant protection in all five IIHS crashworthiness evaluations — small overlap front, moderate overlap front, side, roof strength and head restraint evaluations. The extended cab, or SuperCab, earns good ratings in the moderate overlap front, side, roof strength and head restraint evaluations but just a marginal rating for occupant protection in a small overlap front crash.
Business consumers can now access video presentations from the fourth annual ERCOT Energy Seminar hosted by GDF SUEZ Energy Resources NA, one of the largest competitive retail electricity providers in the United States.
The event, which underscores the company’s commitment to being an information leader, called attention to a range of state, national, and global topics impacting the industry, including the Environmental Protection Agency’s Cross-State Air Pollution Rule (CSAPR).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gdfsuezenergyresources/50485/
