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As wildfires burn across the western United States, the U.S. Forest Service (USFS) and Ad Council launch new public service ads (PSAs) targeting homeowners and community members in fire-prone areas. The new PSAs represent the continuation of the Fire Adapted Communities initiative which raises awareness about the threat of wildfire and helps individuals and communities mitigate wildfire damage. To view Multimedia News Release, go to http://www.multivu.com/mnr/62255-us-forest-service-and-ad-council-launch-fire-adapted-communties-psa

In the midst of wildfire season throughout much of the country, the U.S. Forest Service, National Fire Protection Association (NFPA) and the Ad Council announce the launch of a new public service advertising (PSAs) campaign, Fire Adapted Communities, which aims to help individuals prepare their homes and communities for the threat of wildfire. Created pro bono by advertising agency Draftfcb, this campaign addresses the issue of proactively mitigating wildfire damage in fire-prone communities. To view Multimedia News Release, go to http://www.multivu.com/mnr/56317-forest-service-fire-adapted-communities-urges-preparation-for-wildfire