In their ongoing commitment to support fearless women, Secret Deodorant has created the Mean Stinks program; a supportive Facebook community that gives young women the courage to stand up to a stinky behavior – bullying. To help this cause, Secret is partnering with relatable role models—Amber Riley, best known as Mercedes on the hit FOX show Glee, and Rachel Simmons, nationally renowned relationship expert—to start a movement of “nice.” Together they are giving young women the strength to face challenges associated with bullying and mean behavior. Secret is also partnering with PACER’s National Bullying Prevention Center by donating a portion of proceeds from select Secret Clinical Strength purchases to it’s prevention efforts.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/meanstinks/50863/
From a four-ton elephant to tiny fly larvae, American Humane Association was on the set of “Water for Elephants” ensuring that every animal in the production was treated humanely and kept safe. American Humane Association awarded this 20th Century Fox film its highest rating, “Monitored: Outstanding - ‘No Animals Were Harmed’ ®.”
“It’s a big endorsement to get from the American Humane Association,” said lead actress Reese Witherspoon. “They’re very conscious of how the animals are treated. They’re on set every day, making sure the animals were provided safe facilities and safe transportation and that they can only work a certain amount of hours. They are just the happiest animals — you can tell!”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/americanhumane/49834/
http://www.youtube.com/watch?v=n5xi5fdubM8[EXTRACT]
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All the big digital players are gathering in London 21-22 September to discuss, debate, share strategy and answer your questions at ad:tech London 2010. Google, Twitter, Facebook, YouTube, Coca Cola, LVMH, DELL, BT, Moshi Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves, Phone Valley, Mail Online, the Mirror, Neo@Ogilvy and MindShare will all be present to share strategy, case studies and give you the answers to your questions.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/adtech/44208/
THE INFAMOUS MOTORHEAD! Back on the road with “The World is Yours” tour, 2012.
Motorhead started in 1975 when Lemmy Kilmister returned to London, determined to start his own band to avoid being fired again, he decided it would be called ‘Bastard,’ but management overuled and ‘Motorhead,’ a song Lemmy had written as a B-side for Hawkwind, was born. With drummer, Lucas Fox and Pink Fairies guitarist, Larry Wallis, and Lemmy on bass and vocals, Motorhead began gigging and recorded their first album, which their record company refused to release at the time, (it later emerged in 1980 as ‘On Parole’).
Today, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies and the Ad Council joined with Twentieth Century Fox Television and Twentieth Century Fox Home Entertainment to unveil new public service advertisements (PSAs) featuring scenes from season three of Fox’s award-winning television series “Glee” to educate young adult drivers (16-24) of the dangers of texting while driving.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57432-ad-council-nhtsa-and-glee-encourage-young-adults-to-not-text-and-drive
Four-time Country Music Association Entertainer of the Year, Kenny Chesney, will kick-off The Salvation Army’s 122nd annual Red Kettle Campaign with a LIVE performance at Cowboys Stadium during halftime of the Dallas Cowboys Thanksgiving Day game against the Washington Redskins at 3:15PM (CT) on FOX. The nationally televised show marks the 16th year the Dallas Cowboys have helped The Salvation Army launch the campaign, which began on a San Francisco pier in 1891. Kenny’s performance will help raise awareness and millions of dollars for the Red Kettle Campaign, which collected a record $147.6 million last year. Funds will support people in need, including those still experiencing the lasting impact of Hurricane Sandy this Christmas season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58367-salvation-army-red-kettle-kenny-chesney-dallas-cowboys-thanksgiving-game
Avon Products, Inc. announced today that actress Megan Fox will serve as the face of Avon Instinct, a duo of fragrances for him and her. The fragrances will launch globally beginning this fall in Europe, followed by the U.S. and other regions in 2014. An iconic beauty and a smoldering presence on screen and off, Fox is the perfect fit for the intensely exotic new scents – lush, fruity floral for Her and woody aromatic for Him. Evoking the intoxicating feeling of losing inhibitions and indulging desire, Instinct is an ode to the kind of sensuality that Fox embodies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62857-avon-products-inc-megan-fox-face-of-instinct-fragrances
