NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
Years of dreaming and extensive planning go into celebrating a Hispanic teen’s 15th birthday with a fabulous Quince.
The Quinceañera is an important coming-of-age tradition in many Hispanic families. What began as a formal celebration that featured a church mass and a wedding-style reception has grown for many to include choreographed dances, outfit changes and much more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/45076-verizon-wireless-my-fabulous-quince-essay-contest-scholarship-3ball-mty
Rafa Nadal is being taught how to play poker and PokerStars has filmed him learning a vital poker skill – the bluff – in a unique and unusual way. Rafa spends a few hours working at the reception desk of a golf club in Majorca, serving surprised customers throughout the day – as one of the most famous sportspeople in the world, people understandably recognise him. When he’s asked if he’s Rafa Nadal he tries to bluff them and convince them that he’s not. The clip is filmed in a ‘hidden camera’ style.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56614-pokerstars-rafael-nadal
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Frost & Sullivan announced today that it will recognize Itron’s smart grid platform with the 2011 North American Frost & Sullivan Award for Product Quality Leadership during DistribuTECH 2012 in San Antonio, TX. Frost & Sullivan Principal Consultant Farah Saeed will present the award to Itron President & COO of Energy Philip Mezey on Wednesday, Jan. 25 during a reception in Itron’s booth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/54227/
Eagle Rare Kentucky Straight Bourbon Whiskey has named Master Gunnery Sergeant Charles Padilla of San Marcos, Calif. as the winner of the 2011 Rare Life Award.
Eagle Rare will donate $10,000 to Padilla’s charitable cause of choice, the Semper Fi Fund for wounded Marines. A reception and award ceremony will be held in his honor in the near future.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/buffalotrace/48686/
CODA Automotive, a California-based electric car and battery company, will make its auto show debut at the Los Angeles Auto Show this month. The company will host a press reception to kick off the show on Wednesday, November 17 from 4:00 — 6:00 p.m. As part of an ongoing commitment to educate consumers about sustainability and green energy technology, CODA will host a series of educational seminars throughout the show, ultimately reaching more than 600 students.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/codaautomotive/47398/
Former University of Texas great Colt McCoy is teaming up with Scott & White Healthcare as part of a philanthropic initiative to raise $50 million for a planned regional children’s hospital. The collaboration was announced today at a reception for hospital officials and donors at Scott & White Hospital in Temple.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sw/45124/
Last night, Boston celebrated in style with a gala reception to honor the arrival of Harry Potter: The Exhibition to the Museum of Science. Beginning Sunday, October 25, Harry Potter fans will get the chance to step inside the famous wizard's magical world when the exhibition opens to the public. Visitors will be able to experience dramatic displays inspired by the Hogwarts™ film sets and see the amazing craftsmanship behind authentic costumes and props from the films. The exhibition will run through February 21, 2010.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/warnerbros/40726/
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Photography by Paired Images, http://www.pairedimages.com
Music by Kevin MacLeod