This Sunday, millions of kids across America will celebrate their fathers and the contributions they have made to their lives. To coincide with Father’s Day, the Ad Council, U.S. Department of Health and Human Services and the National Responsible Fatherhood Clearinghouse have launched a new series of public service advertisements (PSAs) that encourage dads to recognize the critical role they play in their children’s lives, and provide tools and information to help them get more involved with their kids.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7552651-ad-council-fatherhood-psa/
This Sunday, June 19th, as we celebrate fathers across the nation, new research finds that contemporary norms of fatherhood emphasize men’s involvement with their children in addition to the traditional role of financial provider. Further, the number of hours that fathers work is not strongly related to fathers’ involvement with their children. Rather, “new fathers” appear to be cutting back on, or incorporating their children into, their leisure time.
“Over the past two decades, fathers have become more involved in all aspects of their children’s lives,” says Kenneth Braswell, National Responsible Fatherhood Clearinghouse (NRFC) Director. “Fathers continue to feel strongly about providing for their children while taking a more active role in other key activities such as meal preparation, bathing, and bedtime routines.”
Further, the Pew Research Center notes that six-in-ten Americans (58 percent) say it is “extremely important” for a father to provide values and morals to his children and roughly half say it is extremely important for a dad to provide emotional support (52 percent).
To view the multimedia release go to:
http://www.multivu.com/players/English/7858651-ad-council-nrfc-makeamoment-fatherhood-psa/
This Veterans Day Americans around the world will honor their fellow citizens who have served their country. The American Battle Monuments Commission (ABMC) offers ten ways you can show your appreciation this November 11th.
ABMC, an agency of the U.S. federal government, manages America’s overseas, military cemeteries from World War I and World War II. Some of the best ways to honor our fallen is by learning about the men and women who gave their lives in these conflicts. More than 200,000 Americans are buried or memorialized overseas. They were brothers, fathers, sons, daughters, mothers, wives, and friends who left the United States to defend freedom abroad. In a matter of minutes, you can honor these men and women on Veterans Day.
To view the multimedia release go to:
http://www.multivu.com/players/English/7529551-abmc-honor-veterans-day/
Today, HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children.
The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing dad jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives. The ads direct fathers to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids.
To view the multimedia release go to:
https://www.multivu.com/players/English/8156551-ad-council-fatherhood-dad-jokes/
Still searching for the perfect gift to give to a generous dad this Father’s Day? Look no further – Crown Royal is giving dads the royal treatment and enabling you to “Crown Your Father,” this month, creating a unique digital portrait that you can share with dad on social. Now through June 19th, sons, daughters and spouses who are 21+ can visit www.CrownYourFather.com to create a portrait of their dads, husbands or father-like figures as a regal, shareable gift, honoring the generous spirit of fathers everywhere.
Users can choose from five different royal backgrounds, each specially created for the “Crown Your Father” experience, that depict dad in kingly poses – standing atop a cliff next to a lion or relaxing on a throne with a glass of Crown Royal in hand.
To view the multimedia release go to:
https://www.multivu.com/players/English/8116851-crown-royal-fathers-day-crown-your-father/
