Today, HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children.
The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing dad jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives. The ads direct fathers to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids.
To view the multimedia release go to:
https://www.multivu.com/players/English/8156551-ad-council-fatherhood-dad-jokes/
Still searching for the perfect gift to give to a generous dad this Father’s Day? Look no further – Crown Royal is giving dads the royal treatment and enabling you to “Crown Your Father,” this month, creating a unique digital portrait that you can share with dad on social. Now through June 19th, sons, daughters and spouses who are 21+ can visit www.CrownYourFather.com to create a portrait of their dads, husbands or father-like figures as a regal, shareable gift, honoring the generous spirit of fathers everywhere.
Users can choose from five different royal backgrounds, each specially created for the “Crown Your Father” experience, that depict dad in kingly poses – standing atop a cliff next to a lion or relaxing on a throne with a glass of Crown Royal in hand.
To view the multimedia release go to:
https://www.multivu.com/players/English/8116851-crown-royal-fathers-day-crown-your-father/
Avon Products, Inc. today announced that Los Angeles Clippers basketball star Chris Paul will be joining the company’s team as the face of a new men’s fragrance, Untouchable. A legend in the making, Paul –husband, proud father of two and founder of the CP3 Foundation – represents the future of basketball and the power of the will to win. The new scent will capture the thrill of hitting the court when the crowd is going wild, sinking the game-winning shot and bringing home victory.
“The drive to win is what gets me out of bed every morning,” explains Paul. “This new scent with Avon will capture the competitive attitude that motivates me to play my best on and off the court.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/59630-avon-new-fragrance-untouchable-chris-paul-basketball-all-star
Baume & Mercier released today a short film that brings to life the beauty of the age-old saying, “it is better to give, than it is to receive.” “Celebrate Dad,” is slated to launch today on http://www.baume-et-mercier.com and the brand’s social media platforms.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7230451-baume-mercier-celebrates-father-s-day-with-moving-short-film
Perfumes are all about dreams—and about the power of scents to make our dreams come true. At Bond No. 9, the New York-centric perfumery, we the scent-makers had an ongoing dream of our own ever since our business got started in 2003. That dream was of a New York neighborhood where absolutely everyone wore fragrance—executives ... professionals ... careerists ... bon vivants ... singles ... marrieds ... mothers and fathers ... shopkeepers ... bank tellers ... doormen ... postmen ... taxi drivers ... bus drivers ... even the pizza delivery guys.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63549-bond-number-9-perfumista-avenue-10-anniversary-fragrance-new-york-fantasy
On May 8, 1945 the world celebrated the end of World War II in Europe, but for some young American children it represented the beginning of a lifetime without their fathers. It’s estimated that more than 180,000 American children were left fatherless after the war. “War always leaves behind dead soldiers, grieving widows, grieving parents and children, who have suffered a loss over which they have no control,” said Geraldine Conway Morenski, whose father is buried in Netherlands American Cemetery.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7062154-netherlands-american-cemetery/
This Sunday, June 19th, as we celebrate fathers across the nation, new research finds that contemporary norms of fatherhood emphasize men’s involvement with their children in addition to the traditional role of financial provider. Further, the number of hours that fathers work is not strongly related to fathers’ involvement with their children. Rather, “new fathers” appear to be cutting back on, or incorporating their children into, their leisure time.
“Over the past two decades, fathers have become more involved in all aspects of their children’s lives,” says Kenneth Braswell, National Responsible Fatherhood Clearinghouse (NRFC) Director. “Fathers continue to feel strongly about providing for their children while taking a more active role in other key activities such as meal preparation, bathing, and bedtime routines.”
Further, the Pew Research Center notes that six-in-ten Americans (58 percent) say it is “extremely important” for a father to provide values and morals to his children and roughly half say it is extremely important for a dad to provide emotional support (52 percent).
To view the multimedia release go to:
http://www.multivu.com/players/English/7858651-ad-council-nrfc-makeamoment-fatherhood-psa/
