SIRVA Inc., an industry-leading global relocation and moving services provider is delivering a clear message to the Amazon HQ2 evaluation committee: SIRVA Relocation wants Amazon to know that their integrated relocation and moving solution can support all of Amazon's mobility needs throughout an office move and employee group move to their second headquarters location.
With cities around the country going to great lengths to capture the attention of the Amazon HQ2 evaluation committee during the proposal submission process, SIRVA Relocation wanted to get in on the Amazon HQ2 fun.
To view the multimedia release go to:
https://www.multivu.com/players/English/8211851-sirva-relocation-amazon/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Cision, a leading global media intelligence and communications solution provider and portfolio company of GTCR, announced that Kevin Akeroyd has been named global chief executive officer (CEO), effective today. Akeroyd succeeds Peter Granat, who established the company’s position as a global public relations and marketing cloud leader, and will transition to chairman of the Cision Board of Directors.
Akeroyd has more than 25 years of experience in reshaping modern digital, social and mobile marketing globally. Most recently he was general manager and senior vice president at Oracle Marketing Cloud where he orchestrated and executed the industry’s most prolific acquisition strategy, including Marketing Automation, Omni-Channel Campaign Management, Web Personalization, Content Marketing, DMP, Mobile Marketing, Data, and X-Device Orchestration. Under Akeroyd’s leadership, Oracle went from a non-entity to the #2 player in the entire industry in under three years, growing the business in 29 countries globally, and boasting the highest organic growth rate of all the major Marketing Cloud providers rate three years running. Integrating the solutions and the go-to-market, Akeroyd and Oracle created the Enterprise Marketing Platform category and have led it from the onset.
To view the multimedia release go to:
http://www.multivu.com/players/English/7896951-cision-kevin-akeroyd-new-global-ceo/
Since 1941, Dickey’s Barbecue Pit has served authentic, slow-smoked Texas-style barbecue across the nation. Many things have changed at Dickey’s over the past 77 years, but one thing has stayed the same, Dickey’s Legit. Texas. Barbecue.™
“At Dickey’s Barbecue Pit, we handcraft our meals to ensure we are offering our guests the highest quality product," says Trevor Wilson, Vice President of Marketing at Dickey’s Barbecue Restaurant’s, Inc. “Legit. Texas. Barbecue.™ encompasses the dedication each Dickey’s owner across the world has to crafting delicious, Texas-style barbecue.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7992457-dickeys-legit-texas-barbecue/
Noted pediatric heart surgeon Dr. Kristine Guleserian has opened up her OR, and her career to author Mark Oristano to create Surgeon’s Story Inside OR 6 With a top Pediatric Heart Surgeon. Dr. Guleserian’s life, training and work are discussed in detail, framed around the incredibly dramatic story of a heart transplant operation for a two-year old girl whose own heart was rapidly dying. Find out more at- http://surgeonsstory.com/ Media Contact: For a review copy of Surgeon’s Story or to schedule an interviewwith Mark Oristano, contact Scott Lorenz of Westwind Communications Book Marketing, 734 667 2090 scottlorenz@westwindcos.com or http://www.book-marketing-expert.com Medical Non-Fiction
The Thailand Convention and Exhibition Bureau has unveiled 'Thailand CONNECT', a global marketing campaign designed to make it easier for corporate buyers and meetings organisers to sell Thailand as a premier MICE destination.
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
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Siguiendo el éxito de las primeras tres temporadas de “El Señor de los Cielos”, protagonizada por Rafael Amaya, TELEMUNDO lanzó una innovadora campaña de comunicación y marketing rumbo al estreno de la nueva temporada el lunes, 28 de marzo a las 10pm/9c. La campaña incluye un juego de video interactivo de “El Señor de los Cielos” accesible a través de Telemundo.com y Facebook, contenido creativo digital que incluye más de 30 piezas exclusivas y una serie de eventos y activaciones con consumidores en diferentes ciudades del país en donde podrán conocer a los protagonistas de la serie. En esta nueva temporada, Aurelio Casillas (Rafael Amaya), logrará manejar como títeres a sus aliados que ocupan las altas jerarquías en el gobierno para alcanzar al fin el sitio que tanto anheló: la cima del poder. Pero, no será la ley sino su propio cuerpo el que le pondrá límites a sus aspiraciones y una dura enfermedad renal lo obligará a luchar contra su propia sangre para sobrevivir.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7789451-telemundo-senor-de-los-cielos/
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The back-to-school craze is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to bring healthy, savory meals for everyday eating.
“Back to school is a special time for the entire family, and we wanted to offer tips and pork recipes with quality nutrition that could be enjoyed by the entire family,” said Jose de Jesus, director of multicultural marketing at The National Pork Board. “It is important that even with the craze of this season families get to enjoy homemade dishes. Pork is safe, healthy and affordable, making it the perfect protein for any lunch box.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8391951-national-pork-board-back-to-school-meal-planning/
