The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of rare blood and lung cancer survivors.
The newest video in the collection features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.
The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and so much more. Thanks to advancements in CML treatments, today she maintains her sense of humor and imparts an infectious joy on those who meet her.
Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7738431-phrma-from-hope-to-cures/
In honor of its 50-year legacy at the center of the Las Vegas Strip, the iconic Caesars Palace celebrated its golden anniversary with an opulent birthday pool party, featuring a five-tier cake, champagne toast and a 10 minute fireworks extravaganza hosted by award-winning chef Gordon Ramsay. The anniversary festivities continued on Saturday, Aug. 6 with a once in a lifetime gala headlined by world-renowned entertainers Tony Bennett, Jennifer Lopez, Howie Mandel, Wayne Newton, Donny & Marie Osmond, Matt Goss and The Righteous Brothers. Special Icon Awards were also presented to honorees that have helped shape Caesars Palace’s rich history, including Calvin Harris, Gordon Ramsay, Celine Dion, Elton John, Jerry Seinfeld and more.
“During the past five decades, Caesars Palace has set the standard for the Las Vegas experience,” said Mark Frissora, President and CEO of Caesars Entertainment. “Tonight not only do we thank our great entertainers and world-renowned chefs but we say a special thank you to our customers, employees and community partners for helping to shape our rich history and our bright future.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7895751-caesars-palace-50th-anniversary/
UWC International Patron, Shelby M.C. Davis and Anand Mahindra, Governor of UWC Mahindra College and Chairman of India’s Mahindra Group, today announced that together they will provide major new support for the UWC movement. Jointly, they are committing a total of US$12.5 million scholarship funding over the next five years.
Shelby Davis and Anand Mahindra said: “The world needs extraordinary leadership to navigate today’s complex challenges, tensions and conflicts, as well as to make the most of new opportunities. The UWC movement is ideally suited to provide such leaders and we are privileged to support it.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762531-Davis-Mahindra-scholarship/
This fall, GUESS goes back to its roots with a strong emphasis on denim through innovative designs and new washes in classic and updated silhouettes. To celebrate all things denim, GUESS has partnered with four top fashion bloggers to create GUESS Denim Diaries; a series of photos, videos and styling tips chronicling each blogger’s individual style by challenging them to create five unique looks using GUESS’ Fall 2013 collection. Each girl was shot in street-style photos in Manhattan’s picturesque Soho neighborhood or breathtaking Venice Beach, California. The GUESS Denim Diaries campaign launches on August 12, 2013, where fans can shop the blogger’s looks or enter to win the Denim Diaries sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62871-guess-denim-diaries-fashion-bloggers-photos-videos-styling-tips-fall-2013
Top of the mountain, five percent battery remaining, no outlet in sight. Decision time: go back or keep going? Adventurers can now go further in almost any condition with FRĒ Power from LifeProof, doubling the battery life of iPhone 6.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7525051-lifeproof-announces-fre-power/
Cardinal Health, which provides medical products and services to many of America’s most prestigious medical institutions, today announced the launch of the Hospital Quality at Home™ brand, a new line of hospital-quality products available over the counter to help loved ones and caregivers transition care from the hospital to home. The product line provides a full assortment of hospital-quality products for consumers categorized as Advanced Wound Care, First Aid, Personal Care, and Home Healthcare which help provide comfort and independence, while helping to promote healing.
When leaving the hospital after childbirth, injury or surgery, the care you provide for yourself or a loved one is important. Each year, hospitals discharge 35.1 million patients1 with 65 percent of those discharged to the home setting for care.2 Effective post-hospital care is critical to avoid re-admission as one in five patients are readmitted within 30 days of discharge.2 With rising health care costs3 the Hospital Quality at Home™ line of products can provide patients, loved ones, and caregivers effective and cost-efficient ways to manage care at home.
To view the multimedia release go to:
http://www.multivu.com/players/English/7622451-cardinal-health-hospital-quality-at-home/
Bare bums are on display as Fitzy &
Wippa parody Pharrell Williams' 'Happy'. Over five weeks, Fitzy &
Wippa set up hidden cameras to capture the ultimate Summer holiday
game.
Bloomberg Government's "The Digital Trust: Securing Commerce," a five-city tour underwritten by Visa Inc., culminates in Washington, DC on March 26. Business leaders and government officials join Bloomberg Government to discuss ideas and principles learned in this cross-country conversation--redefining the bonds of trust and cooperation between retailers, regulators, Congress and consumers in a new era of digital commerce.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7371431-bloomberg-visa-the-digital-trust-securingcommerce/
The new edition of the Habanos Festival will feature an outstanding international musical line-up. For five whole days, from the 29th of February to the 4th of March, this annual event dedicated to Habano cigars will gather more than 1,500 attendees from over 50 countries that will discover this year’s major launches in an exclusive and inspiring setting.
The Welcome Event, dedicated to the Hoyo de Monterrey Reserva Cosecha 2012, will have Alexander Abreu, renowned trumpet player, composer and winner of a Latin Grammy, and his group Havana D’Primera to close the evening. On the other hand, the Gala Evening, in tribute to Cohiba on its 50th Anniversary, will feature performances by such distinguished artists as Chucho Valdés, the Cuban pianist and composer, winner of five Grammys and three Latin Grammys; Estrella Morente, the Spanish Flamenco singer; or Jorge Drexler, the Uruguayan singer and songwriter, winner of an Oscar and two Latin Grammys. They will share the stage with rising popular international names in Cuban music such as Alain Pérez, Geidi Chapman and Cucu Diamantes.
Talent will also be enjoyed at the International Habanosommelier contest, that this year celebrates its 15th anniversary, and will bring together the world’s best “Habanosommeliers”, the winners of all the previous editions, with the challenge of finding the “Maestro de Maestros” of Habanos pairings with the most famous drinks and cocktails.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7767951-top-music-artists-to-play-habanos-festival/
Millennials have replaced Boomers as America’s most populous and most influential generation, with more than 75.4 million in the US alone. Ranging from 21-34, some of our country’s most important technological, creative, and economic advancements can be directly attributed to this age group. Yet the very people who are changing the face of the nation are ineligible to hold the nation’s highest political office.
Today, Captain Morgan announced a petition for Article II, Section I of the United States Constitution to be changed, which states that “neither shall any person be eligible to [the office of President] who shall not have attained to the age of thirty-five years.” True to its namesake’s pioneering and adventurous spirit, the Captain Morgan brand will unite everyone to bring a new voice to the election, in an attempt to pave a way for Under 35s to be President of the United States.
More than half (52%) of 21-34 year olds say lowering the presidential age requirement would be beneficial for the country, and a clear majority of those polled – 56% - say they would be willing to act on this idea by supporting an amendment to lower the age requirement.*
To view the multimedia release go to:
http://www.multivu.com/players/English/7878051-captain-morgan-under-35s-potus-petition/
In 2005 Johnson Controls stood with Tulane University to rebuild and resume classes within five months after Hurricane Katrina's devastation. Ten years later, the university and New Orleans residents are building a better future one project at a time. Johnson Controls is proud to help the Tulane City Center, a non-profit organization founded by the Tulane School of Architecture, rejuvenate the community.
“Tulane needed help then, and New Orleans continues to need help today. We proudly have committed $1 million to help revitalize the community with projects that advance the lives of Louisiana residents and their families,” says Bill Jackson, president, Building Efficiency, Johnson Controls.
To view the multimedia release go to:
http://www.multivu.com/players/English/7604631-johnson-controls-tulane-univ-hurricane-katrina/
International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
