Eisai Inc. today announced the launch of a new national television advertising campaign for BELVIQ® (lorcaserin HCl) CIV, an FDA-approved prescription therapy for chronic weight management. The advertisement will air on numerous channels including Lifetime, Oxygen and AMC.
The spot illustrates the struggles many people face when they are trying to lose or control their weight. BELVIQ is presented as a targeted approach to weight loss, that, when combined with diet and increased activity, may help some patients lose weight and keep it off.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7161051-eisai-launches-national-television-campaign-belviq-lorcaserin-hcl-civ
Booking.com, the world’s number one accommodation site, today announces the launch of the Booking Now app for the Apple Watch. Booking Now, which draws from Booking.com’s vast selection of over 625,000 properties in more than 75,000 unique destinations, is the first and only travel app to enable users to book a stay directly from their Watch, and in just one touch. Through the use of Apple’s new pressure sensitive ‘force touch’ technology, spontaneous travelers are now able to choose and book the nearest relevant hotel in one simple gesture.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7504251-booking-travel-app-for-apple-watch/
Novo Nordisk today announces the launch of ‘Cities Changing Diabetes’, an ambitious new partnership programme to fight the urban diabetes challenge. The ‘Cities Changing Diabetes’ programme will first be launched in Mexico City with other cities in North America, Europe and Asia soon to follow.
“The global diabetes epidemic is an emergency in slow motion,
Jewelry Television (JTV) recently launched a series of broadcast and web-based content aimed to educate women on wearing colorful jewelry and clothing with confidence. Hosted by Emmy award-winning stylist and color expert, David Zyla, women now have the opportunity to understand the theory of color and how to incorporate it into their own personal styles.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63089-jewelry-television-launches-color-me-stylish-with-david-zyla
Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
Today marks the start of a new era for the electronic vapor category - a day where adult smokers and vapers will no longer have to settle and can truly enjoy vaping without compromise. blu, a leader in the electronic cigarette industry and trusted consumer choice, is announcing the newest addition to its esteemed product lineup: myblu™. The introduction of this highly anticipated e-vapor device will provide the utmost satisfying vaping experience available on the market today. myblu™ addresses a void that adult smokers and vapers have long been seeking to fill, by delivering strong performance in a sleek and compact closed system - with none of the hassle.
To view the multimedia release go to:
https://www.multivu.com/players/English/8243551-my-blu-electronic-vaping-device/
Allergan plc (NYSE:AGN), a global leader in eye care for nearly 70 years, today unveiled #EyePic, an exciting new online awareness campaign as part of the See America initiative to fight preventable blindness and visual impairment in the United States. #EyePic will use the power of social media to broaden awareness of preventable blindness, promote discussion around eye health and ultimately encourage all Americans to visit their eye doctors for comprehensive eye exams.
To view the multimedia release go to:
https://www.multivu.com/players/English/8134051-allergan-see-america-eyepic-campaign/
BloodCenter of Wisconsin’s Diagnostic Laboratories today announced the availability of a comprehensive cancer mutation HemeOnc Panel using next generation sequencing (NGS) technology. The NGS panel developed by BloodCenter of Wisconsin is designed to detect variants in 30 genes that are either prognostic or diagnostic for 10 different myeloid hematologic malignancies.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7363151-bloodcenter-of-wisconsin-launches-next-generation-sequencing-hemeonc-panel/
CVS Health (NYSE:CVS), the nation’s largest pharmacy innovation company, today announced Be The First, a five-year $50 million initiative to help deliver the nation’s first tobacco-free generation. Through this initiative, which is funded through CVS Health and the CVS Health Foundation, the company is extending its commitment to help people lead tobacco-free lives. Recognizing that tobacco use is the leading preventable cause of disease and death in the United States and that youth use of some tobacco products is on the rise, Be The First comprises comprehensive education, advocacy, tobacco control and healthy behavior programming in partnership with organizations uniquely positioned to tackle this public health challenge.
“We are at a critical moment in our nation’s efforts to end the epidemic of tobacco use that continues to kill more people than any other preventable cause of death, and threatens the health and well-being of our next generation,” said Troyen A. Brennan, M.D., M.P.H., and Chief Medical Officer for CVS Health. “Ensuring our youth stay tobacco-free requires increased education and awareness of healthy behaviors. We’re partnering with experts across the public health community who have established best practices to help prevent tobacco use. And, by establishing more public-private partnerships to implement these strategies more aggressively, we can help increase the number of people leading tobacco-free lives and move us one step closer to delivering the first tobacco-free generation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7775151-cvs-health-be-the-first/
Calphalon, the leader in premium cookware and kitchenware, today announced the launch of KnifeSkills.com, a dynamic, inspirational, and instructional website featuring videos that showcase cutlery tips and best practices. These videos highlight the key benefit of new Calphalon Self-Sharpening Cutlery - knives that automatically sharpen every time you use them.
KnifeSkills.com features five professional chefs demonstrating dynamic and superior cutting techniques using a variety of Calphalon Self-Sharpening knives. The 50 short videos educate and inspire home cooks and include a huge array of how-to content, including - but not limited to - dicing mango, mincing ginger, butterflying pork tenderloin, filleting salmon, julienning celery root, chopping papaya, and even preparing squid three ways!
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7512431-calphalon-self-sharpening-cutlery/
Later this year, Hyundai will be the first mainstream automaker to launch an augmented reality owner's manual app. The Hyundai Virtual Guide app is the brand's modern take on the traditional owner's manual, allowing consumers to use their smartphone or tablet computer to get how-to information for repairs, maintenance and vehicle features.
At launch, the Hyundai Virtual Guide is compatible with the 2015 Sonata model, and will soon become available for additional models. The new app recognizes more than 45 major features of the Sonata and is available for free download on the Apple App store and Google Play.
Hyundai used quality consumer survey results to determine the top difficult-to-use features to incorporate into the Virtual Guide. The app also contains 82 how-to videos, six 3D overlay images that appear once users scan areas of their vehicle like the engine bay and more than 50 informational guides.
To view the multimedia release go to:
http://www.multivu.com/players/English/7506058-hyundai-virtual-guide-app/
Understanding the burden of metastatic breast cancer (MBC), and the toll it takes on patients and their loved ones, Eisai Inc. announced today the launch of mbcInfoCenter.com, a new online portal designed to provide important resources that may help women with MBC manage their disease and focus on their health and wellness.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7342251-eisai-launches-mbc-infocenter-for-women-with-metastatic-breast-cancer/
