New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
For one Grand Prize winner, the chance to discover a Decade of Kissimmee Memories with ten vacations to Central Florida’s premier vacation destination now awaits at www.decadeofmemories.com.
To enter the contest, eligible entrants are invited to write a story about how he or she would spend a decade of vacations in Kissimmee. Experience Kissimmee, the tourism marketing arm of Osceola County, Florida, will then select 25 semi-finalist entrants to bring their story to life with the destination’s Memory Maker Starter Kit containing a video camera and props from area attractions. Five finalist videos will be posted on Experience Kissimmee’s Facebook Page where the public will vote for their favorite entrant to win the Grand Prize – ten Kissimmee vacations with airfare, vacation villa accommodations at Westgate Resorts, and a rental car for the winner and up to five guests.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59410-decade-of-kissimmee-memories/
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The Dodge brand is targeting multicultural millennials1 with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters his signature “¡Dale!” (“Let’s do this!”) phrase in the spots, also composed original instrumental music called “Drop 2 the Bottom” for the commercials: “How to Change Cars Forever” and “How to Break Through and Succeed.” The campaign reflects the Dodge brand’s focus on targeting multicultural millennials for the compact car segment.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62466-dodge-targets-multicultural-millennials-2013-dodge-dart-campaign-pitbull
A new national marketing campaign starring Wallace & Gromit, is setting out to inspire Britons to take a holiday at home this year. Led by VisitEngland and supported by the home nation tourist boards of Scotland, Wales and Northern Ireland, ‘Great Adventure’ is focused on a television advertisement encouraging consumers to book through their local travel agent.
Now, the national tourist board has released some cracking behind the scenes footage with Wallace & Gromit offering a peek at how the ad was made.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61919-visitengland-ad-campaign-wallace-gromit
Mind Candy today announces the global launch of Moshi Monsters Village™ now available on the App Store for iPhone, iPad and iPod touch. Having launched in the UK on iOS before Christmas, this fun and imaginative game has already proved it’s a hit with fans by reaching number two in the iTunes app charts during December and achieving over 250k downloads with no marketing spend within the first two weeks of the UK launch alone. So far there have been over 12,500 reviews in the app store averaging at 4.6 out of 5.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64992-moshi-monsters-comes-to-mobile-and-tablet
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Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that’s the best argument for attending this year’s content-rich ad:tech 2012. Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56601-adtech-london-digital-questions
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