ChildObesity180 today launched a new initiative, the Active Schools Acceleration Project (ASAP), in the continuing effort toward reversing the trend of childhood obesity. Because of their strong support for Let’s Move!, her initiative to solve the problem of childhood obesity within a generation, First Lady Michelle Obama encouraged participation in the competition with a new video message.
ASAP, in a commitment with The Partnership for a Healthier America (PHA), is conducting a national competition to identify and reward the most creative, impactful, and scalable school-based programs and technological innovations that promote physical activity for children. The contest will award a total of $500,000 in prizes, with individual awards of up to $100,000. In addition to monetary awards, top winners will advance to participate in funded pilot studies aimed at expanding both reach and impact.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54594-childobesity180-innovation-in-physical-activity-competition-for-let-s-move
Think you’re the only one who has been faced with a one-sie suddenly becoming a “two-sie” from your child’s morning “up the back,” a “heave-hello” from a sick kid, or a bathroom “dumpster diving” mission for your phone? You are not alone. That is why The Clorox® Company is partnering with award-winning writer, comedian and mom, Carol Leifer, who has written for shows such as Modern Family and Seinfeld, to launch the Clorox® Ick-tionary, a wiki-style dictionary of everyday ick that parents everywhere and others are all-too familiar with.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60925-clorox-ick-tionary-learn-the-new-language-of-mess
Charlotte-based Belk, Inc., the nation’s largest privately run mainline department store, has partnered with NFL quarterback Cam Newton to launch an exclusive line of men’s apparel. This exclusive collection, MADE Cam Newton, will offer fashion-forward, versatile, professional apparel options for men, and in fall 2013, will also include accessories and shoes.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58225-belk-cam-newton-made-mens-fashion/
A glamorous soirée in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss watchmaker TAG Heuer and its Hollywood brand ambassadors Cameron Diaz and Leonardo DiCaprio.
The exclusive event, held below the dramatic glass-cubed planetarium sphere in the American Museum of Natural History, brought together NY and Hollywood celebrities, business, fashion and media leaders from around the world and key figures of the international jet-set for a double-pronged charity push: to raise funds for the victims of Hurricane Sandy, and raise awareness for gender equality and the empowerment of women worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59044-tag-heuer-cameron-diaz-leonard-dicaprio-hurricane-sandy-relief-effort
Skype today announced the launch of International Technology Upgrade Week (ITUW), a global initiative joined by Norton by Symantec and TomTom to encourage consumers to regularly download free software updates to their computers, smartphones and tablets and other portable devices, like GPS units. The prime focus of International Technology Upgrade Week is to directly address consumers’ concerns and educate them on the value of keeping their software up to date, especially when many updates are free.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56965-skype-norton-tomtom-invite-consumers-to-update-software-for-free
The air freight industry is benefiting from a breakthrough new online and real-time rate management and distribution product, following the successful launch of OAG Cargo’s enhanced and upgraded AFRA Air Freight Rates application.
The optimized AFRA product is expected to become the standard for air freight rate management by airlines and their customers, and is the culmination of a three-year development project with significant investment by OAG Cargo, embracing the company’s eight years of acquired knowledge in air freight rate management, pre-transport decision-making and analysis.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53582-oag-cargo-afra-air-freight-rates
As part of an ongoing effort to help inspire high school students who do not think that college is in their future, the College Board today announced the launch of YouCanGo!, an interactive web experience designed specifically to engage those students for whom college seems out of reach. YouCanGo! offers a variety of simple and interactive tools that aim to inspire students to think of college as an option that is available to them.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52249-college-board-launches-youcango-resource-for-students-considering-college
Baskin-Robbins now has something new and exciting for guests in California alongside its world-famous ice cream, frozen treats, and custom ice cream cakes. Baskin-Robbins, the world’s largest chain of ice cream specialty shops, announced that beginning today participating Baskin-Robbins shops in California will offer Dunkin’ Donuts K-Cup® packs, making “America’s Favorite Coffee” available in California for the very first time for use with Keurig® single cup brewing systems. Both Dunkin’ Donuts and Baskin-Robbins are part of the Dunkin’ Brands Group, Inc.’s family of brands.
As part of Baskin-Robbins’ launch of Dunkin’ K-Cup® packs in California, the company is celebrating with the “Baskin-Robbins $1K Giveaway,” in which today through October 11, Baskin-Robbins will randomly surprise a total of six guests at its restaurants throughout the state with a check for $1,000, a Keurig® K-Cup® brewing system and a year’s supply of Dunkin’ K-Cup® packs. Please visit www.baskinrobbins.com/sweepstakes for official rules.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58389-dunkin-donuts-k-cup-packs-available-california-exclusively-baskin-robbins
Melissa d’Arabian – celebrity chef, TV host and busy mother of four – and Dr. William Castelli – renowned cardiovascular specialist and former Director of the Framingham Heart study – announced today the launch of Get Real About Seafood, an educational campaign to raise awareness about the heart and brain health benefits of seafood and provide resources to help people eat a seafood-rich diet. On average, Americans eat about half the recommended 2 to 3 seafood servings each week due to a lack of understanding about health benefits and lack of confidence in selecting or preparing seafood.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55945-melissa-d-arabian-and-doctor-william-castelli-get-real-about-seafood
LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced Touch Magic™, a new line of interactive toys that encourage learning and exploration through intuitive touch technology. These unique touch-enabled toys bring colorful graphics and popular kid themes together to deliver a fun, interactive experience. Developed with LeapFrog’s highly experienced team of learning experts to ensure the curriculum is age-appropriate for preschoolers, the Touch Magic line introduces early literacy, musical creativity, numbers and early vocabulary. The launch portfolio includes Touch Magic Learning Bus, Touch Magic Rockin’ Guitar, Touch Magic Counting Train and Touch Magic Discovery Town.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54820-leapfrog-announces-new-touch-magic-toy-line
Take a musical journey into space. Picture yourself as an astronaut being driven to the launch pad; taking the elevator to the top. Then crossing the catwalk to your ship. The hatch is sealed and you\'re left alone with your thoughts. The engines rumble to life and in seconds you are hurtling out in to space, out \
