The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
Desde el momento en que nacen, cada uno de los animales de nuestro planeta comienza la misma travesía con un objetivo final: sobrevivir y asegurar la descendencia. Al igual que los humanos, los animales tienen que enfrentar difíciles obstáculos en cada etapa de sus vidas, ya sea el medioambiente, sus enemigos o hasta la propia familia. Esta cautivadora y visualmente espectacular serie muestra el comportamiento de varias especies y los desafíos a los que se enfrentan. SOBREVIVIR (#Sobrevivir) se estrena en Discovery en Español el 18 de octubre a las 8PM E/ 5PM P, y se transmitirá los domingos a esa misma hora.
Narrada por el actor mexicano Enrique Rocha, la serie captura las historias individuales de varios animales, desde su perspectiva y en su hábitat natural, mostrando en cámara cómo dan sus primeros pasos, aprenden a adaptarse a la vida sin sus padres, se refugian de sus enemigos, ganan una posición de poder en su mundo, encuentran pareja y procrean una nueva generación.
“No había tenido la fortuna de narrar una serie y ha sido una gran experiencia poder contar esta increíble historia sobre la vida con la visión y credibilidad de Discovery en Español. ‘Sobrevivir’ le da acceso exclusivo a los televidentes y les ofrece ser testigos del maravilloso y muchas veces difícil ciclo de la vida”, comentó Enrique Rocha.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7641051-discovery-en-espanol-sobrevivir/
Every spring, allergies take control of the lives of millions of Americans, affecting their work, their family time and even how well they sleep at night. Something else affects those millions of allergy sufferers, according to a new survey: big misconceptions about allergies that may keep people from getting needed relief.
To help put those misconceptions about allergies to rest, Sanofi is teaming up with science educator and television personality Adam Savage, along with allergist Dr. Neeta Ogden, to dispel them with credible information. The goal: help the 50 million allergy sufferers in America get the facts they need to understand and treat their allergies and take back control of their lives.
To view the multimedia release go to:
https://www.multivu.com/players/English/8255452-sanofi-allergy-misconceptions-facts-adam-savage/
UNCF and the Ad Council are joining Paramount Pictures to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film SELMA and original music written for the film by Common and John Legend. The :30 television spot, created pro bono by Paramount Pictures, will air on television stations in donated media around the country starting this week.
The PSAs are an extension of UNCF and Ad Council’s Better Futures campaign which aims to help African American students get to and through college by demonstrating how an investment in young people is an investment in all our futures. The campaign is a focused effort to remind Americans that their investments in education can change the life of a well-deserving student, and more importantly, the lives of generations to come.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7390751-uncf-ad-council-join-paramount-pictures-to-close-the-african-american-college-completion-gap/
Today, WebMD released My Abuelita Told Me, a new five-part video series developed in partnership with Dr. Juan Rivera (“Dr. Juan”), a board-certified internist and cardiologist, who is well-known for his best-selling books and regular appearances on broadcast television. My Abuelita Told Me explores the reliability of the various home remedies, beliefs and established practices that beloved abuelitas (a.k.a. grandmas) have passed down through the generations, and Dr. Juan clarifies what is or isn’t accurate using medical science.
To view the multimedia release go to:
https://www.multivu.com/players/English/7579758-webmd-my-abuelita-told-me-bilingual-video-series/
MundoFox anunció el día de hoy el estreno de la telenovela, “¿Quién Mató a Patricia Soler?”, una producción original protagonizada por la actriz mexicana Itatí Cantoral y el actor español Miguel de Miguel. “¿Quién Mató a Patricia Soler?” marca el esperado regreso de Cantoral a la televisión. La novela se transmitirá exclusivamente por MundoFox de lunes a viernes a las 9PM/8c a partir del 9 de febrero.
Disfrute aquí de la versión interactiva en formato de comunicado de prensa multimedia: http://www.multivu.com/players/Spanish/7406051-mundofox-patricia-soler/
In response to the devastation wrought by Saturday’s earthquake and powerful aftershocks in Nepal, the Ad Council has joined the U.S. Agency for International Development’s Center for International Disaster Information (USAID CIDI) to launch a series of television, print and digital public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit CIDI.org/NepalRelief, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the earthquake.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7512851-ad-council-nepal-earthquake-relief/
This year, Bioré® Skincare is proud to announce that award-winning actress Shay Mitchell is their newest Brand Ambassador. Shay will serve as the face of the Bioré® brand for 2016, and will be featured in upcoming campaigns for the brand’s new Baking Soda cleansers hitting shelves early this year.
A renowned actress, author and blogger, Shay has been featured in modeling campaigns from Bangkok to Barcelona. She has starred in hit television series, is the co-author of a novel about a trio of young Hollywood hopefuls, and the co-founder of a popular lifestyle website and blog.
As the new face of Bioré® Skincare, Shay Mitchell will help the brand introduce the launch of two new Baking Soda cleansers. The Bioré® Baking Soda Pore Cleanser is a dual-action liquid cleanser that deep cleans and exfoliates, leaving skin feeling soft, clean and smooth. The Bioré® Baking Soda Cleansing Scrub is an ingenious concentrated powder cleanser that foams up on contact with water, leaving skin 2.5 times as clean as a basic cleanser. Harnessing the cleansing power of baking soda, Bioré® Skincare’s new Baking Soda cleansers work to powerfully deep clean dirt and oil from pores, while gently exfoliating dry flaky skin--- making both cleansers ideal for combination skin.
To view the multimedia release go to:
http://www.multivu.com/players/English/7793151-biore-ambassador-shay-mitchell/
Your reservation is confirmed! On Tuesday, October 7, Travel Channel premieres two original series featuring two hotel experts, on one new night. “Resort Rescue,” a new 13 episode one-hour original series, features New Zealand-born hospitality expert Shane Green. Using strategically placed hidden cameras, Green travels across the country on a mission to help ailing hotel and resort owners figure out what’s going wrong inside their establishments, and how to turn things around. Now on a new night, “hotel fixer” Anthony Melchiorri returns for a fifth season of the popular series “Hotel Impossible.” Melchiorri is as relentless as ever as he travels around the world helping struggling hotels get back on their feet and on the path to success.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7038058-travel-channel-resort-rescue-hotel-impossible-shane-green-anthony-melchiorri/
In December 2012, we posted an OnSafety blog, warning of furniture, television and appliance-related tip-over incidents. At that time, CPSC reported nearly 350 deaths, most involving young children. Since then, more than 80 people have died when a dresser, TV, bookcase, table, appliance or other large item tipped over and fell on them. A new report from our staff indicates that 430 tragic deaths occurred between 2000 and 2013, and an estimated 38,000 annual injuries, many of which were serious, from 2011 through 2013.
In most of the incidents, a child was crushed by the product or struck on the head by the product. What is remarkable is the number of families who have turned tragedy into advocacy. Jackie Collas, a Philadelphia-area resident, is using social media to honor her son, Curren, and encourage parents to anchor their furniture. Lisa Seifert of Chicago created Shane’s Foundation to honor her precious son and to increase awareness, education and safety.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7085251-cpsc-reports-430-tip-over-deaths-anchor-it-and-protect-a-child/
DIY Network’s Blog Cabin, the first-ever interactive home-building television series, is returning for its seventh season this Monday, July 29 at 9:30 p.m. ET. The popular primetime program, hosted by Chris Grundy, invites viewers and fans to design the 2013 Blog Cabin in hopes of winning the finished product, an exclusively-designed vacation home situated on the “Crystal Coast” of North Carolina. Viewers can enter the sweepstakes for a chance to win this beachfront cottage on DIYNetwork.com/BlogCabin from Monday, July 29 to Friday, Sept. 13.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/60772-diy-blog-cabin
Meineke Car Care Centers, part of the Driven Brands family of automotive companies, today announced the launch of its brand repositioning based on a radical new attitude about customer service and advertising with a campaign featuring SoulPancake’s viral sensation Robby Novak, “Kid President,” as the Meineke “Kid Mechanic.” The new positioning, “Drive A Little Smarter,” is supported by television, outdoor and digital executions designed to take the mystery out of simple car care by presenting it in a fun and understandable way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63077-meineke-car-care-centers-national-brand-overhaul-drive-a-little-smarter
