blu, the brand which pioneered electronic vaping, will launch a new global brand and marketing campaign, under the tagline “Just You & blu.”
The campaign celebrates the individualistic lifestyles of blu consumers – each representing an independent spirit, carving their own paths in life and enjoying blu along the way. The “Just You & blu” campaign will feature television and cinema commercials, print ads and billboards, as well as digital and social content. “Just You & blu” will premier April 4 in the United States, United Kingdom, Italy and France.
blu has been the innovator in electronic vaping since the brand was introduced in 2009, and continues to evolve as the ultimate consumer vaping experience.
“blu is the most iconic brand in the electronic vaping category,” said John Wardley, Chief Marketing Officer for Fontem Ventures, blu’s parent company. “This campaign will serve to solidify and grow the leadership position blu enjoys in the US and the UK, while introducing the brand to new consumers in our two launch markets, Italy and France.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7801651-just-you-and-blu/
Jewelry Television (JTV) will kick off a 96-hour Black Friday shopping event at 12:00 a.m. EST on November 27. JTV's international buying power enables them to offer gift options at every price point, including a variety of exquisite jewelry and rare gems from around the world.
The 96 Hour Black Friday sale kicks off a series of shopping events spanning the entire holiday season and highlighting discounts on select jewelry and gemstone collections, holiday gifts, watches, Jewel School products, and more.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7372631-jewelry-television/
Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
Nearly beaten to death, months later his mother is shot dead in the kitchen of their home! Years of horrific child abuse so awful that a polygraph test is administered to reveal the truth and the court orders the records sealed! Years later working as a Bounty Hunter and Strong Arm Collector he makes a decision so big that it changes his life forever! As seen on National Television
Today, Esurance announced a partnership with television’s favorite home renovation brothers, Drew and Jonathan Scott. The duo rhyme, rap and dance through home and auto do-it-yourself hacks in a series of music video ditties. Watch the first video here: www.esurance.com/scottbrothers.
Each funny and wildly-entertaining video features and parodies its own music genre, all the while offering a variety of valuable tips – from determining when to replace car tires to keeping a rug from slipping on wood floors.
To view the multimedia release go to:
https://www.multivu.com/players/English/8062052-esurance-drew-jonathan-diy-ditties/
Things defying gravity and floating away into the sky, people flying and unimaginable objects gliding around have all fascinated us forever. Our television and films have routinely offered us computer-generated treats that seem astonishingly real. While theatre and Live entertainment slowly regains our attention, There is a need to have this same magic of flight recreated on stage. Live. There’s a need to have dancers perform in thin air, of cars ‘driving’ up the sides of buildings, of a superstar ‘flying’ onto the stage in front of our very eyes. And there is a crying need for doing all this with utmost safety.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400522-natura-aerial-rigging-flying-safe-and-effortless
The all-new HGTV.com is the ultimate online destination for anyone who loves making their home a better place to live. The site’s marquee feature is the HGTV Photo Library, a new curated resource that serves up livable design inspiration with stunning room photos.
To view the Multimedia News Resource, go to: http://www.multivu.com/players/English/7355851-hgtv-unveils-reimagined-home-and-lifestyle-online-portal-photo-library-debut/
The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
This Oceanfast 123’ motoryacht carries 4 staterooms with an on-deck master. Having undergone a major refit in 2012 including a complete paint job she shows in excellent condition and ready to go cruising. Powered by twin MTU 8V396 TE94 with the W5's completed in 2012. Perseverance II offers the interior volume and exterior space comparable to much larger yachts. Niad stabilizers, KVH V-Sat television, on-deck master, sky-lounge, tender garage and spacious sun-deck, Perseverance II stands alone in her class. Under the present ownership, she has spent a considerable amount of time cruising the East Coast, Caribbean and Great Lakes.
The National Inventors Hall of Fame (NIHF), in partnership with the United States Patent and Trademark Office (USPTO), announced today the 2015 Hall of Fame Inductees, all of whom have changed the world through human, social and/or economic progress.
Among this year’s class of Inductees is Nobel Prize winner Shuji Nakamura, responsible for the blue light-emitting diode (LED) which enabled the white LED, and the blue laser diode; Jaap Haartsen, the inventor of Bluetooth® technology, now used in 2.7 billion devices and growing; George Alcorn, who furthered deep space exploration with his X-ray spectrometer; Kristina M. Johnson and Gary Sharp, pioneers in display technology related to rear projection television and 3D applications; and duo Ioannis Yannas and John Burke, who have saved the lives of many burn victims with their invention of Artificial Skin.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7430151-nihf-inductees-2015/
ZUMANITY, The Sensual Side of Cirque du Soleil at New York-New York Hotel & Casino welcomes television personality and actress NeNe Leakes for an exclusive 10-show engagement in celebration of the show’s 10th anniversary year June 27 – July 1. Leakes’ guest appearance as the “Mistress of Sensuality” marks the first time Cirque du Soleil will integrate a celebrity into one of its shows in the company’s 30- year history. Tickets and VIP meet-and-greet experiences are available at the ZUMANITY ticket office or by calling 866-606-7111.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7248151-nene-leakes-zumanity-sensual-side-cirque-du-soleil-first-emcee-june-23/
Curious culinarian and James Beard Award–winning chef Andrew Zimmern continues his search for the most interesting dishes across the globe in the new original series “Bizarre Foods: Delicious Destinations,” premiering with back–to–back episodes on Monday, January 26 at 9:00 p.m & 9:30 p.m. ET/PT. The 13–episode series, an extension of the popular “Bizarre Foods” franchise, takes viewers on an international journey to iconic cities around the world for a taste of their quintessential, not–to–be missed dishes. From melt in your mouth chocolate in Zurich to decadent gelato in Florence, savory paella in Barcelona to creamy clam chowder in Boston, the half–hour weekly series is an exploration of iconic foods, where they came from, how they are made, and the right way to eat them.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7038059-travel-channel-bizarre-foods-delicious-destinations-andrew-zimmern/
