In what may become the largest-ever food sampling event, on July 21 Applebee’s Neighborhood Grill & Bar® will offer free sampler plates of its popular new Sriracha Shrimp and Churro S’Mores appetizers to guests.
Applebee’s anticipates serving about two million plates of Sriracha Shrimp and Churro S’Mores during “Taste The Change Day” at nearly 2,000 restaurants across the country. The offer is available to dine-in guests all day, with the option of adding other new appetizers at low sampler prices.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428056-applebee-s-taste-the-change/
Popular tradition gives vinegar many healthful benefits, both through topical and internal use: it is antiseptic, antioxidant, purifying, soothing, protective, and toning.
This new interest motivated hair colouring pioneer Christophe Robin to study the cosmetic properties linked to vinegar, and research formulas inspired by traditional recipes to create a product that meets the current needs of both men and women.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7560651-christophe-robins-botanical-vinegars/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of two new fragrances and the return of three favorites in its popular limited edition Man Candles collection. Just in time for Father’s Day, Camouflage and On Tap™ join last year’s introduction MMM, Bacon!™ and original Man Candles Man Town™ and Riding Mower™. The Man Candles collection, which was an instant hit when it debuted in 2012, was created uniquely for men to enjoy in their “man town,” wherever that may be in the house. These limited edition fragrances are available now at Yankee Candle’s over 500 retail stores, at www.yankeecandle.com and select specialty retailers and gift shops. Yankee Candle is launching a series of social media contests offering consumers the chance to win samples of the Man Candles III collection!
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7221651-yankee-candle-heads-outdoors-new-man-candles-fragrances
LG SIGNATURE is continuing to increase its global reach and visibility by partnering with prominent figures in fashion and design. LG SIGNATURE has teamed up with well-known personalities in one of the world's most acknowledged style capitals, Milan, Italy, to highlight the lineup's design credentials and natural relationship with high-end couture and luxury goods.
LG SIGNATURE's campaign in Italy is composed of different activities focused on design. Popular TV and cinema personality Federica Fontana - a former model, TV presenter and actress - will be involved in a product placement activity aimed to create social buzz about LG SIGNATURE products through social media postings. Moreover, in order to communicate the products' many benefits, LG will ask the opinion of Marco Bocci, one of Italy's most popular actors and director, about LG SIGNATURE OLED TV's unrivalled performance and refined aesthetics.
To view the multimedia release go to:
https://www.multivu.com/players/English/8464351-lg-signature-fashion-design-partners/
Bahama Breeze Island Grille is kicking off Viva la ‘Rita 2016 on National Margarita Day, February 22, introducing six new handcrafted margaritas that take tequila’s exotic flavor to daring new levels of sassy and spicy goodness.
Some say that margaritas are the most popular cocktail, with Americans consuming an average of 185,000 margaritas per hour (Brown-Forman, 2008). As if going out for margaritas wasn’t an adventure already, Bahama Breeze invites guests to escape to the Islands for a brand-new Caribbean-twist on the classic cocktail, featuring six authentic island flavors. This year, to add to the Viva la ‘Rita fun, Bahama Breeze has brought Margarita Mondays to the mix. Guests can make Mondays during Viva la ‘Rita the best day of the week with $20 pitchers of all of the new margaritas. Viva la ‘Rita kicks off its first Margarita Monday celebration on National Margarita Day on Monday, February 22 and the event runs through April 10.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749051-bahama-breeze-viva-la-rita/
Over 50 PR agencies and in-house PR departments came together to witness the first PR Pressure conference, which took place on Wednesday, 25 May 2016, at the Dusit Thani, Dubai. The event, organised by Secret PR, marks the first of an annual series of conferences that address the struggles faced by PR professionals in the Middle East. Leading up to the next conference, Secret PR will be taking proactive steps towards providing pragmatic solutions for the issues raised at the event.
One of the highlights from the conference was a series of open discussions surrounding opinions on the media and the PR industry. Inspired by a popular hashtag, #UAEPR, the event offered an open and professional approach to the shortcomings of both industries in order to encourage better practice amongst journalists and PR professionals. These sessions were headed by speakers from PR agencies and media, including Nick Rego, Senior Editor at tbreak.com, Sudeshna Ghosh, a consulting editor and freelance writer, Shereen Shabnam, Consultant Head of PR for octOpus and MTE Studios, and Louay Al-Sammarai, Joint Managing Director and Co-Founder of Active (Digital. Marketing. Communications).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7852351-pr-pressure-conference/
More than 33 years after the popular American TV show Knight Rider showed David ‘The Hoff’ Hasselhoff talking to his car KITT, Volvo and Microsoft are launching a wearable-enabled voice control system.
Volvo owners will be able to talk to their car via their Microsoft Band 2, allowing them to instruct their vehicle to perform tasks including, setting the navigation, starting the heater, locking the doors, flashing the lights or sounding the horn via Volvo’s mobile app Volvo on Call and the connected wearable device.
In November 2015 Volvo and Microsoft announced their high-profile collaboration with the first automotive application of HoloLens technology. HoloLens is the world’s first fully untethered holographic computer, which could be used in future to redefine how customers first encounter, explore and even buy car. Now the two companies are delivering remote voice control for Volvo cars via the Microsoft Band 2 as another proof-point in their ambition to jointly develop next generation automotive technologies.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7717752-volvo-cars-microsoft-enable-people-to-talk/
This year, Bioré® Skincare is proud to announce that award-winning actress Shay Mitchell is their newest Brand Ambassador. Shay will serve as the face of the Bioré® brand for 2016, and will be featured in upcoming campaigns for the brand’s new Baking Soda cleansers hitting shelves early this year.
A renowned actress, author and blogger, Shay has been featured in modeling campaigns from Bangkok to Barcelona. She has starred in hit television series, is the co-author of a novel about a trio of young Hollywood hopefuls, and the co-founder of a popular lifestyle website and blog.
As the new face of Bioré® Skincare, Shay Mitchell will help the brand introduce the launch of two new Baking Soda cleansers. The Bioré® Baking Soda Pore Cleanser is a dual-action liquid cleanser that deep cleans and exfoliates, leaving skin feeling soft, clean and smooth. The Bioré® Baking Soda Cleansing Scrub is an ingenious concentrated powder cleanser that foams up on contact with water, leaving skin 2.5 times as clean as a basic cleanser. Harnessing the cleansing power of baking soda, Bioré® Skincare’s new Baking Soda cleansers work to powerfully deep clean dirt and oil from pores, while gently exfoliating dry flaky skin--- making both cleansers ideal for combination skin.
To view the multimedia release go to:
http://www.multivu.com/players/English/7793151-biore-ambassador-shay-mitchell/
Crystal Farms®, one of the nation’s favorite cheese brands, today announced a new line of shredded cheeses that will help make cooking authentic Hispanic dishes more approachable for consumers.
The new line features four cheese varieties popular for their versatility and melting capabilities important in Hispanic cooking:
Quesadilla – Rich and creamy, Quesadilla cheese can be used in most recipes that call for melting cheese.
Oaxaca – Named after a region in Mexico, Oaxaca melts effortlessly into casseroles, refried beans and soups.
Asadero – A rich Mexican-style melting cheese, Asadero is ideal for adding buttery flavor to queso, enchiladas and your favorite Mexican fare.
Muenster – Though not a traditional Hispanic cheese, Muenster has been adapted to authentic dishes because of its mild flavor and high melting factor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7916651-crystal-farms-hispanic-shredded-cheeses/
Your reservation is confirmed! On Tuesday, October 7, Travel Channel premieres two original series featuring two hotel experts, on one new night. “Resort Rescue,” a new 13 episode one-hour original series, features New Zealand-born hospitality expert Shane Green. Using strategically placed hidden cameras, Green travels across the country on a mission to help ailing hotel and resort owners figure out what’s going wrong inside their establishments, and how to turn things around. Now on a new night, “hotel fixer” Anthony Melchiorri returns for a fifth season of the popular series “Hotel Impossible.” Melchiorri is as relentless as ever as he travels around the world helping struggling hotels get back on their feet and on the path to success.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7038058-travel-channel-resort-rescue-hotel-impossible-shane-green-anthony-melchiorri/
DIY Network’s Blog Cabin, the first-ever interactive home-building television series, is returning for its seventh season this Monday, July 29 at 9:30 p.m. ET. The popular primetime program, hosted by Chris Grundy, invites viewers and fans to design the 2013 Blog Cabin in hopes of winning the finished product, an exclusively-designed vacation home situated on the “Crystal Coast” of North Carolina. Viewers can enter the sweepstakes for a chance to win this beachfront cottage on DIYNetwork.com/BlogCabin from Monday, July 29 to Friday, Sept. 13.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/60772-diy-blog-cabin
As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
