The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
Today, WebMD released In Their Own Words: Moving Beyond Migraine with Robin Roberts, a new five-part video series that sheds light on the debilitating nature of migraine and the impact it has on all aspects of a sufferer’s personal and professional life.
To learn more about treatments and the individuals featured in In Their Own Words: Moving Beyond Migraine with Robin Roberts, visit: to www.webmd.com/insidemigraines.
Moving Beyond Migraine follows the lives of Jennifer, a public school administrator who has lived with intense migraine headaches for over 20 years; Kate, a 20-year-old college student with debilitating migraines that have run in her family for generations; Melanie, whose intense migraine condition has altered the dynamics of her nine year marriage; and Lynn, who after suffering from migraine for 50 years, shares how a clinical trial for a new treatment called CGRP targeted therapy is finally providing her with some relief.
To view the multimedia release go to:
https://www.multivu.com/players/English/7579759-robin-roberts-moving-beyond-migraine/
After much speculation and hype, Helper’s iconic white glove, Lefty, dropped his first mixtape today, featuring five original tracks and two music videos. Initial reports: it’s lit. Collaborating with Twin Cities hip hop artists and a group of young, hungry up-and-comers, Lefty stays true to the streets in creating a soundscape that’s both authentic and hilarious.
Seriously, this isn’t a joke. You can listen to the greatest mixtape of all time about Helper here and watch the music videos below.
Helper collaborated with McNally Smith College of Music students, along with Twin Cities artists, Dequexatron X000 (DJ Tiiiiiiiiiip & Bobby Raps), and Twitter, Vine and Snapchat rising star, Retro Spectro, to produce rhymes and beats that encapsulate Helper’s cunningly entertaining and relatable brand. The Helper mixtape, titled Watch the Stove, gives up-and-coming artists like the students at McNally Smith a platform to share their original music.
To view the multimedia release go to:
http://www.multivu.com/players/English/7769951-general-mills-helper-lefty-mixtape/
Algebra has often been referred to as the “gateway” course with research showing the positive correlation between the early mastering of algebra and college graduation and employment income.
Kumon, the world’s largest after-school math and reading program, understands the importance of advanced study and discovering the true potential of children. As a learning program based on ability rather than age or grade, it is common to see children in Kumon Centers studying math and/or reading material two to three years above their school grade level.
To view the multimedia release go to:
https://www.multivu.com/players/English/7970151-kumon-inaugural-student-conference-disney/
As National Manufacturing Month begins, Whirlpool Corporation is celebrating its history and embracing progress in the manufacturing industry. Whirlpool Corporation is proud to be a Gold Supporter of Manufacturing Day 2017 and will be marking the day with a series of events in the local communities of its manufacturing plants across the country.
Whirlpool Corporation will invite select groups of high school and college students as well as community leaders to take part in a variety of activities at its U.S. plants. Programming will include: tours of the facilities, video presentations, and question-and-answer sessions. Whirlpool Corporation will also visit area schools, and employees will be involved with collaborative manufacturing-related class projects designed to educate students on the industry. Events are planned in the following cities: Amana, IA; Fall River, MA; Clyde, OH; Greenville, OH; Marion, OH; Ottawa, OH; Findlay, OH; Tulsa, OK; Cleveland, TN.
To view the multimedia release go to:
https://www.multivu.com/players/English/8182251-whirlpool-national-manufacturing-day-2017/
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International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
The Brown Mackie College system of schools (“Brown Mackie College”), a college of Education Management Corporation (NASDAQ:EDMC), is adopting technology into education, converting students at its 28 schools nationwide to 100 percent e-textbooks and Apple iPad technology. Through the college’s Student Advantage Program, each incoming student will receive an iPad with the applications and textbooks necessary to make the technology a key part of their overall educational experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59095-brown-mackie-college-system-conversion-to-e-textbooks-ipad-nationwide
Higher Education Summit - The Higher Education Summit is an annual conference that explores issues in post-secondary education and the steps that must be taken to produce the leading-edge workforce of tomorrow. The conference wraps up with the presentation of the Premier's Awards for outstanding college graduates.
As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
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