For the second year running, Colgate® Optic White® is teaming up with the Country Music Association (CMA) to give fans an insider look at the glamour and excitement around “The 49th Annual CMA Awards” taking place on Wednesday, November 4. To help share that insider story, Colgate Optic White together with two of Country’s brightest stars, Jana Kramer and Cassadee Pope, will share how to look and feel your best whether on or off the red carpet. Starting today, stay in the know on all of the behind the scenes tips and tricks by following @OpticWhite, @CountryMusic, @KramerGirl and @CassadeePope on Twitter.
“When it comes to life’s big moments, the first step to feeling your best is a beautiful smile,” said Kramer. “You can always swap out your shoes or your dress, but your smile is what makes it memorable.”
Colgate Optic White will provide fans with behind the scenes access to Kramer and Pope on their road to the 2015 CMA Awards. Exclusive content and access opportunities include Periscope activations in the weeks leading up to the broadcast and a co-hosted live Twitter chat with Pope on Tuesday, Nov. 3 as well as other surprises. In addition, understanding the importance of social media and fan engagement, @OpticWhite will live-tweet from the red carpet and throughout the CMA Awards, engaging with fans on the brilliant smiles and styles of the night.
To view the multimedia release go to:
http://www.multivu.com/players/English/7566751-colgate-optic-white-cma-awards/
Volvo Cars’ all-new XC90 – which will be revealed in August – will offer the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. The new technologies will take the company a significant step closer to its vision that no one will be killed or seriously injured in a new Volvo car by 2020.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400582-all-new-volvo-XC90-safest-car
Three-time U.S. Olympian Deena Kastor, 41, raced to a first place finish at the 11th Annual More Magazine/Fitness Magazine Women’s Half-Marathon in New York City’s Central Park on Sunday, April 13, 2014. Kastor shattered the previous course record time of 1:13:25.051 set in 2013, running a blazing 1:11:38, setting setting not only a new event record, but also a new U.S. Masters record. Local runners Tsehay Geisto of New York, NY, took second place in 1:15:07, while Aregash Gubae placed third in 1:18:35.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7122751-more-fitness-magazine-us-olympian-deena-kastor-women-s-half-marathon
Volvo Cars, the premium car maker, has announced that the new XC60 SUV – which will be revealed at the Geneva Motor Show – will feature three new advanced driver assistance features aimed at keeping the driver out of trouble.
The new safety features are designed to provide the driver with automatic steering assistance or support – when required – to help avoid potential collisions. Volvo believes that these new features will make the new XC60 one of the safest cars on the road.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8050851-volvo-cars-xc60-suv-automatically-steer/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
Volvo Cars, the premium carmaker, has unveiled the eagerly awaited V90 Cross Country, completing its 90 Series line-up.
Since the introduction of the first Cross Country almost 20 years ago, Volvo Cars has become synonymous with the rugged all-road, all-weather product category, with a growing stable of Cross Country models.
Volvo Cars’ Cross Country models fulfil an increasingly important part of the Swedish automaker’s product portfolio as luxury car buyers seek out a more experienced-based lifestyle that occasionally takes them off the beaten track.
“The V90 Cross Country takes the elegance of the V90 and transforms it into an all-road car that delivers safety, comfort and performance in a capable and adventurous package,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7923351-volvo-reveals-new-v90-cross-country/
Volvo Cars’ all-new XC90 – which will be revealed in August – will offer the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. The new technologies will take the company a significant step closer to its vision that no one will be killed or seriously injured in a new Volvo car by 2020.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400582-all-new-volvo-XC90-safest-car
The recent flooding in Texas means the end of the road for an estimated 7,000 to 10,000 insured vehicles that suffered water damage.
That’s the current estimate from Copart, a company that works on behalf of insurers to handle the vehicles damaged in catastrophes. About 2,500 cars, trucks, motorcycles, RVs and other vehicles have already been towed to one of Copart’s locations, a 200-acre processing facility in Houston.
After a disaster, the National Insurance Crime Bureau (NICB) works with its member companies, law enforcement and companies like Copart to identify the vehicles that have had an insurance claim filed and to process them for sale. All of the cars will be retitled with the Department of Motor Vehicles and the new title will indicate the fact that the vehicle has been flood damaged. Most of the vehicles are sold to parts companies who will dismantle them and re-sell usable parts that were not damaged by the flooding.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7523152-nicb-texas-floods/
Global NCAP, the umbrella body of consumer car safety testing bodies, welcomes the Indian Government’s initiative to launch a New Car Assessment Programme (NCAP) but believes that this positive step should also be accompanied by action to apply the United Nation’s minimum crash tests standards.
India is now the fifth largest producer in the world of passenger cars but new independent crash tests show why the country should use internationally accepted safety standards. Crash tests of Nissan’s Datsun Go and Maruti-Suzuki’s Swift demonstrate a high risk of life-threatening injuries with both cars receiving zero-star safety rating for their adult occupant protection. These risks would be significantly reduced if the cars had to comply with the UN test regulation for frontal and side impact.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762582-nissan-suzuki-safety-test-score/
Toyo Tire U.S.A. Corp. has brought year-round versatility and winter-weather safety together in one with Toyo® Celsius®, the revolutionary new variable-conditions tire. Toyo Tires® created the new segment called “Variable-Conditions” in order to define the unique capabilities of this product.
Built for the varying road conditions that drivers may face, Celsius picks up where all-season tires fall short. It provides better ice and snow traction than a typical all-season tire, yet offers the convenience of year-round use and a 60,000-mile treadwear warranty*. For vehicle owners, this means year-round versatility plus winter-weather safety… all in one tire.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7569251-las-vegas-2015-sema-show-autotrader/
The Makers of the SPAM® brand are taking their gratitude on the road with the return of the popular SPAMERICAN™ Tour, thanking all of the chefs, fanatic fans and military for 79 years of support. Back for another coast-to-coast culinary journey, this year the brand is partnering with Operation Gratitude to bring their letter writing campaign into 16 communities, and supporting its goal of sending the 2 Millionth Care Package in 2018- by pledging a $1 donation for every letter written in-market and online at SPAM.com. Each letter will be included in a care package, assembled by volunteers, and sent to troops deployed overseas, as well as to new recruits, veterans and first-responders here at home.
Food Network Host and US Air Force veteran Sunny Anderson is once again joining the tour, supporting the Operation Gratitude cause and showcasing her new recipe: Operation SPAM® Gravy with Biscuits. Following the launch in New York at the Tribeca Film Festival, the SPAMERICAN™ truck will stop at military bases and popular community events in San Francisco, Dallas, Nashville, Chicago and more.
“We’re honored to partner with Operation Gratitude for the return of the SPAMERICAN™ Tour,” said Jennifer L. Nolander, SPAM® Brand Manager. “The SPAM® brand has a long tradition of supporting our nation’s military at home and abroad beginning with World War II, and we are honored to bring aboard a veteran like Sunny Anderson to help Operation Gratitude achieve its mission by providing an easy way for communities to give back to those who proudly serve us every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7810051-spam-spamerican-food-truck-tour/
