Beringer Vineyards, one of the most acclaimed producers in Napa Valley, announces the launch of Better Beckons, its 2016 multichannel advertising campaign inspired by hand-holding, Instagram sensations Murad and Nataly Osmann. Known for shooting breathtaking photographs of his wife leading him all over the world, Murad has captured the brand’s promise to “bring the better” to consumers in a series of campaign visuals that evoke Beringer’s authentic American heritage.
Beringer Vineyards was founded in 1876 by two brothers from Germany, Jacob and Frederick Beringer, who built their legacy on the pioneering belief that great wine could be made in Napa. Today, one of California’s most iconic wineries known for quality at a variety of price points, Beringer’s storied heritage is rooted in the spirit of American optimism - the belief that the best has yet to come.
“Better Beckons is a natural extension of my photography style, as it invites viewers to experience authentic and unique moments,” observed Osmann, creative director behind the campaign. “Photographing material from a first-person perspective is ideal to capture one’s own sense of curiosity and create an optimistic view that suggests there is more to be seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7643251-beringer-better-beckons-murad-osmann/
Kraton Performance Polymers, Inc. (NYSE: “KRA”), a leading global producer of styrenic block copolymers and other engineered polymers will present a paper and exhibit at Techtextil, June 11-13 in Frankfurt, Germany highlighting NEXAR™ polymer coatings. Kraton will be located in Hall 3.1 booth number J33. Dr. Richard Blackwell, Senior Scientist with Kraton Polymers will host a technical presentation entitled “New Selectively Sulfonated Pentablock Copolymer Imparts Cooling Comfort to Textiles and Nonwovens.” The presentation is scheduled for Wednesday, June 12th at 12:20 pm – 12:45 pm.
To view Multimedia News Release, go to http://www.multivu.com/mnr/45712-kraton-techtextil-frankfurt-2013-nexar-cooling-technology
On World Mental Health Day, Janssen has announced the results of a pan-European research project: ‘Talking About Treatment in Schizophrenia: A Patient and Carer Survey’. The survey of 166 adults living with schizophrenia and 468 carers was conducted by the independent market research agency, Fieldwork International (part of Ipsos MORI), and explored awareness, feelings and preferences regarding treatment.
The survey, conducted across 12 countries in Europe (Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Russia, Spain, Sweden, Switzerland and the UK), highlighted key factors affecting the peace of mind for carers, such as the impact of the condition on day‑to-day life, potential relapse/hospitalisation and getting support beyond medication. 94% stated they reminded the person they care for to take their medication and for 49% this happens often.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7947151-janssen-survey-carers-adults-schizophrenia/
More and more work is being done using personal mobile devices and employees expect employers to keep personal information privateMobileIron on those devices, according to new research from MobileIron (NASDAQ: MOBL). The 2015 MobileIron Trust Gap Survey, released today, examines the privacy expectations workers have when using a mobile device for work. TheMobileIron online research conducted by Harris PollMobileIron on behalf of MobileIron surveyed more than 3,500 employed adults who use a mobile device for work in France, Germany, Japan, Spain, the UK, and the US (“workers”).
“Mobile workers, especially younger workers, have an expectation of privacy when using mobile devices for work. Many would leave their jobs if their employer could see personal informationMobileIron on their device,” said Ojas Rege, Vice President, Strategy, MobileIron. “In a world where smartphones contain increasing amounts of sensitive personal data, CIOs must remember that every device is a mixed-use device and must protect employee privacy as fiercely as corporate security.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7423152-mobileiron-survey-mobile-device-privacy/
