The banana is transported by plane, eggs by refrigerated trucks and yogurt can be found in open fridges, so to speak – the bottom line: In order to maintain a certain standard in a supermarket you are forced to use a lot of energy. An increasing number of supermarket owners have recognized responsibility and have started saving energy. For example, the Swiss cooperative Coop has set itself the goal of having all of their supermarkets being carbon-neutral by the year 2023.
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The Advertising Council joined today with Lumina Foundation and the American Council on Education (ACE) to launch a new series of public service advertisements (PSAs) on behalf of their national KnowHow2GO campaign designed to encourage low-income and first-generation students to take the steps necessary to prepare for college.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/49236/
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PickAPowder.com, the friendly rivalry campaign between Trace Adkins and Richard Petty, is giving fans a chance to not only fight tough pain but also help children fighting for their lives and injured service members fighting for our country. Fans of BC and Goody\'s powders will notice new packages on the shelves branded with familiar faces and charity logos.The new packaging showcases the support of two charities personally selected by country music superstar Trace Adkins and racing legend and NASCAR Hall of Famer Richard Petty. With each purchase made between January 1 and March 31 of these specially marked boxes of BC or Goody\'s, fans of Richard Petty and Trace Adkins will be helping to give back to the organization affiliated with each man and each brand. To donate to these causes, visit www.victoryjunction.org or woundedwarriorproject.org.
The crime is inhumanly cruel with horrific consequences both unthinkable and inevitable. During a service at a cathedral in Cologne, Germany, a band of armed intruders dressed in monk’s robes unleashes a nightmare of blood and terror, ruthlessly gunning down worshippers and clergy alike. The killers haven’t come for the church’s gold and valuable artwork, but for a priceless treasure secreted within: the preserved bones of the Three Magi who once came to pay homage to a newborn savior. As they flee the carnage they have wrought, they carry a prize that could reshape the world. Learn about the book here http://bit.ly/MapofBones Learn about the author here http://bit.ly/JamesRollins2 Thriller, Suspense, Mystery
The National Campaign to Prevent Teen and Unplanned Pregnancy is joining the Ad Council to debut a groundbreaking first-ever national multimedia public service campaign designed to reduce the rates of unplanned pregnancy among unmarried young adults in the U.S. The three-year campaign directs sexually active women ages 18-24 to Bedsider.org, a new comprehensive online and mobile program, to help them find the right birth control method for them and use it carefully and consistently in an effort to prevent unplanned pregnancy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53114-ad-council-tnc-bedsider-org-unplanned-pregnancy-tools-advice-english
Approximately 7,000 high school students drop out every school day – that’s one every 26 seconds. In an effort to raise awareness about the dropout crisis and inspire individuals to “Boost” (support) students in their communities, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs), created pro bono by advertising agency Publicis New York.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52064-ad-council-boostup-high-school-dropout-prevention-campaign
Virgin America, the California-based airline that is reinventing domestic travel, announces it will bring its low-fare, upscale service to Philadelphia International Airport (PHL) later this year, with tickets on sale today for three daily nonstop flights from Los Angeles International Airport (LAX) starting April 4, 2012, and two daily nonstop flights from San Francisco International Airport (SFO) starting April 10, 2012. Known for its outstanding guest service, beautifully-designed cabins and unparalleled in-flight entertainment, Virgin America has swept the major travel awards since its launch in August 2007. Most recently, the airline took top honors as “Best U.S. Airline” in both Condé Nast Traveler Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards. In honor of its newest city, Virgin America is also launching a system-wide “The City of Brotherly Love: Just Got Lovelier” fare sale, with PHL-LAX fares from $129 and PHL-SFO fares from $149 (restrictions, taxes and fees applying). Tickets are available for purchase now at www.virginamerica.com and at 1.877.FLY.VIRGIN.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54209-virgin-america-launches-non-stop-service-from-philadelphia
Walmart is giving physical DVD/Blu-ray collections across the country a second life by turning them into digital movies. The nation’s largest home entertainment retailer is the first to announce an exclusive in-store disc-to-digital service which gives movie lovers the freedom to watch their DVD/Blu-ray collections from Internet-connected devices, including televisions, tablets, smartphones, gaming consoles and more. The service is powered by VUDU, the industry-leading video streaming service.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54832-walmart-exclusive-new-disc-to-digital-service-by-vudu-access-to-movies
Fluke Corporation, the global leader in portable electronic test and measurement technology, introduces the new Fluke® 62 Max and 62 Max+ Infrared Thermometers. These rugged, accurate, easy-to-use test tools are dust, water and drop resistant, making them ideal for the harsh conditions faced by technicians in electrical, service, HVAC, process, industrial and facilities maintenance applications.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56193-new-fluke-62-max-infrared-thermometers-dust-water-and-drop-protection
Every two years specialists from the hotel business and food service industry as well as from the food sector meet in Düsseldorf at the trade fairs hogatec and the freshness trio InterMopro, InterCool and InterMeat. On the opening day prominent visitors from France awaited the visitors!
