Today, Colgate-Palmolive, in partnership with the Hispanic Dental Association (HDA), kicked off its annual Oral Health Month campaign with a special launch event at Los Angeles’s Plaza Mexico. To help raise awareness about the importance of a healthy smile, the Colgate Bright Smiles, Bright Futures® mobile dental van was on-site to provide bilingual learning materials and free dental screenings to children. Families in attendance also enjoyed a mariachi flash mob, live music and giveaways from local radio station, Univision 1020 AM.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7531451-colgate-oral-health-month/
Eight–time Grammy Award–winning megastar Usher and Buzz the Bee, the iconic Honey Nut Cheerios™ character, are using dance to spread the word that being healthy can be fun and delicious. Starting today, the two new friends are asking people to celebrate and share healthy and happy moments, like dancing to Usher’s new single “She Came to Give it to You” and enjoying a heart–healthy breakfast with Honey Nut Cheerios. With health issues like heart disease on the rise, Buzz wants to get people buzzing about the importance of physical activity and healthy food choices as part of a healthy lifestyle.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7303651-usher-joins-honey-nut-cheerios-bee-happy-and-healthy/
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For families who have a dependent with special needs, financial planning often takes a back seat to the necessities of daily life; but it also bears an increased importance.
“April’s Autism Awareness Month offers a great opportunity to emphasize the importance of planning for families who are caring for a dependent child, sibling or spouse with special needs,” said Ruthann Driscoll, JD, CLU, CFP®, director of advanced planning at Northwestern Mutual. “Crafting a comprehensive plan that addresses the needs of the dependent with special needs — for today and for tomorrow — and balancing that with the needs of the rest of the family is essential to achieving lifelong financial security.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422151-northwestern-mutual-autism-awareness/
Back-to-school is around the corner, and Primrose Schools, a family of accredited, early education and care schools, is accepting enrollment for Fall 2014. With more than 280 schools in 20 states across the country, Primrose provides high-quality education and care to more than 60,000 children ages 6-weeks to 6-years-old.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7124851-primrose-schools-first-five-years-early-education/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
In celebration of National Adopt a Shelter Pet Day, radio host and entertainer Lance Bass and his husband Michael Turchin have joined The Shelter Pet Project in two new videos to share the love and joy that their adopted pets bring to their lives.
Bass, Turchin, and their rescued dogs, Lily, Foster and Dingo, are the stars of a new online video in the “Meet My Shelter Pet” series from The Shelter Pet Project. The Shelter Pet Project is a national public service campaign developed by the Ad Council, The Humane Society of the United States and Maddie’s Fund®. Its videos showcase the unique bonds between shelter pets and their owners, and direct viewers to their local shelter and rescue groups, where they can find amazing dogs and cats available for adoption. A second video, narrated by Bass, highlights the importance of shelter pet adoption and provides viewers with more information on how to adopt, while also addressing several misconceptions about the adoption process.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7513951-ad-council-shelter-pet-project/
The Ad Council and the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) announced the launch of a new public service advertisement (PSA) to raise awareness about the importance of being prepared for emergencies. While the PSA targets all communities, We Prepare Every Day is the first in a series of videos that aim to deliver a strong preparedness message by showing people with disabilities taking charge to prepare themselves and their families for emergencies.
The PSA provides equal access to all viewers and includes open captioning, a certified deaf interpreter, and audio description for viewers who are blind or have low vision.
The launch of the PSA coincides with the 25th anniversary of the Americans with Disabilities Act (ADA) on July 26, 2015. The ADA prohibits discrimination and ensures equal opportunity for people with disabilities in employment, state and local government services, public accommodations, commercial facilities, transportation and telecommunications. The ADA guarantees the civil rights of more than 56 million Americans.
To view the multimedia news release visit http://www.multivu.com/players/English/7576951-fema-ad-council-emergency-preparedness/
In an agreement announced today at Chicagoland Speedway, Aspen Dental Management, Inc. (ADMI) has extended its partnership with Danica Patrick and Stewart Haas Racing (SHR), doubling the number of races in which Aspen Dental serves as primary sponsor. The deal means that Patrick will be behind the wheel of the blue-and-white No. 10 Aspen Dental Chevrolet SS for four races annually beginning with the 2016 NASCAR Sprint Cup Series season, with associate sponsorship status for Patrick in all other Sprint Cup races.
“Working with Aspen Dental dentists has been a real pleasure,” Patrick said. “I love partnering with organizations that care about people, and teaming up with an organization that has such an important mission – breaking down barriers and helping patients get the dental care they need – is very rewarding. Aspen Dental dentists raise awareness about the importance of oral health every day, and I look forward to shining a spotlight on the great work they do.”
Aspen Dental practices are one of the largest and fastest-growing networks of independent dental care providers in the United States, with more than 500 locations across 32 states. In the past two years, Patrick has served as an ambassador for Aspen Dental practices across a multitude of channels, from launching Aspen Dental’s Healthy Mouth Movement, a community-giving initiative to deliver free dental care and oral health education to people in need, to appearing in A Taste of the Future, a hidden camera video designed to raise awareness about the long-term consequences of delaying dental care.
To view the multimedia release go to:
http://www.multivu.com/players/English/7629351-aspen-dental-shr-partnership/
WTF or WHAT THE FLUSH! The makers of the Stealth® ultra-high efficiency toilet and Bravo’s “Flipping Out” Star Jenni Pulos want to see more people saving both water and precious dollars when they flush.
On average, 27 percent of water consumption in the home comes from flushing it right down the toilet, which is completely avoidable – that’s not even mentioning the water lost by old or deteriorated flappers that leak. Niagara Conservation Corp. created the Stealth Toilet which uses less than one gallon of water per flush (0.8 gallons per flush to be exact) relative to the average toilet that uses 3.5 to 5 gallons per flush.
“As a California resident, I feel the gravity and importance of water conservation. That’s why I’m asking America to stop this invisible drain on our planet,” said Pulos. “With the Stealth Toilet we can do our part to save water and money with every flush. So join the cause for water conservation and say it with me – #WhatTheFlush!"
To view the multimedia release go to:
http://www.multivu.com/players/English/7789051-niagara-conservation-whattheflush/