More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
No conversation is more top-of-mind for today’s business and marketing leaders than the impact of social media on the changing face of business in this tough economy.
Simon Mainwaring, author of the New York Times, Wall Street Journal, and Amazon bestseller “We First: How Brands and Consumers use Social Media to Build a Better World”, is at the forefront of this discussion, as he proposes a vision for the re-purposing of the private sector that he characterizes as a shift from “Me-First” to “We-First” capitalism. So timely is his proposal that Amazon named it a Top 10 Business Book for 2011, and strategy+business named it their best Marketing Book of 2011, stating, “We First is that rare marketing book that is truly visionary.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51616-we-first-social-branding-seminar-simon-mainwaring
The Black Out Crew put a Donk on it for charity ! To thank volunteers running their studio, the Blackout Crew agreed to add some bounce, beats and their infamous Donk to 'We are the Vs', a song to launch the Vinspired awards.
Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
WDIV's 'Live in the D' take a fall color tour in a hot air balloon with Scott Lorenz of Weswind Balloon Co of Plymouth, Michigan. The flight covered Milford, Brighton and South Lyon Michigan in a glorious flight over the country side. Sights included the GM Proving Grounds, Horses in pastures, the bird sanctuary in Kensington Park, the gun range at Island Lake State Park and the Huron River. To schedule a flight visit: http://www.westwindcos.com/balloon or call 734-667-2098.
These Two Men Will Be Fighting Each Other On 5th May 2010 At The Reid Park Bandstand In Forfar. For Months They Have Been Miscalling Each Other On Facebook,Bebo,Tagged And Myearbook. Wazza Goes Into Training For This Fight. Davy Laing's Time Has Come.
Wateraid - Dig Toilets Not Graves.
Wateraid chases Londoners with this remote controlled poo to demonstrate the plight of the 2.6 billion people globally who don't have access to a toilet. The victims of WaterAid's poo can escape -- but billions of people across the world can't.
Living without proper toilets means people have to go wherever they can. This causes deadly diarrhoea, which kills 4,000 children a day. Help make it stop. Sign our petition at http://digtoilets.org/poo/
One in three adolescents has been hit, harassed, emotionally abused or digitally stalked by a romantic partner. Be Smart. Be Well. asked 15 middle school, high school and college students about their experiences with abusive relationships on-camera. The resulting video, Teens Start Talking, now available on BeSmartBeWell.com, is an honest and courageous look at the risks of being young and in love in today’s fast-paced technological world.
Teens Start Talking explores teens’ views of dating abuse and provides tips–straight from teens–for how young people can escape an abusive relationship or help a friend who is in one. Produced in collaboration with LoveisRespect.org, the video is a frank and hopeful discussion of teen abuse from the teen perspective.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50832-be-smart-be-well-abusive-relationships-straight-talk-from-teens
When families gather for the holidays, talk may not naturally turn to long-term care and financial documents, but it should, say experts featured on BeSmartBeWell.com/Caregiving. Too often, families don’t discuss financial matters and healthcare wishes of aging relatives until there is a crisis, and then it may be too late. The holidays – when family members are all gathered in one place – are a good time to talk to aging parents about planning for the future.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50840-be-smart-be-well-the-caregiving-talk-aging-parents
When Detective Stevie Mazzetti learns that her ex-partner was dirty, she’s determined to put the past to rights, even when she becomes a target.Former Marine Clay Maynard’s mission is to keep Stevie alive. That is, if he can stay ahead of a killer with everything to lose – and something terrifying to hide. Learn more about this book and author http://www.karenrosebooks.com Romantic Thriller
When Detective Stevie Mazzetti learns that her ex-partner was dirty, she’s determined to put the past to rights, even when she becomes a target. Former Marine Clay Maynard’s mission is to keep Stevie alive. That is, if he can stay ahead of a killer with everything to lose—and something terrifying to hide. Learn more about this book http://bit.ly/WatchYourBackUK and author http://www.karenrosebooks.com Romantic Thriller
No.36 -- Dr Van Winkleton investigates why 86yr old Stan consistently tops the leaderboard of Tuborg's Beat The Intro. Keep watching, or visit www.tuborg.co.uk/festivals, for the chance to win tickets to Hard Rock Calling, Lovebox Weekender, Leeds/Reading and Bestival.
