As part of its focus on delivering solutions that serve the emerging areas of opportunity for GroupM clients and beyond, GroupM Search announced today the launch of GMS Local. GMS Local is a holistic digital solution that allows national brands to connect with consumers in the neighborhoods where they live, work and play.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51294-groupm-search-launches-gms-local
This week Chobani, America’s #1 Greek yogurt brand, debuted their first national advertising push, “Real Love Stories.” The multi-faceted campaign, developed by Chobani and their advertising agency, Gotham, Inc., includes two national television commercials along with digital and out-of-home (OOH) ads.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chobani/48717/
Chic Outlet Shopping® has worked with internationally known digital influencers from China, Korea, Russia, Brazil, Spain, USA/UK, Italy, France and Germany to offer a multi-lingual festive video under the campaign ‘The Charm of Christmas’. Throughout the year Chic Outlet Shopping® has worked with key bloggers and this is a small way to thank some of them for their collaboration. Chic Outlet Shopping® is committed to supporting new emerging talent alongside well established players in the digital arena.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58668-Charm-of-Christmas-blogger-video
Lithium Technologies today announced the winners of the fifth annual Lithium Digital Customer Excellence Awards, affectionately known as the Lithys. This year’s awards set a new record for submissions with 66 entries from 17 countries across four continents and representing 47 brands. The 2015 Lithys also had a big impact on Lithium’s own community, generating more than 21,000 page views and 9,000 visits—and adding 4,000 community members during the voting period. Winners were determined by community votes, outside judges Nate Elliott from Forrester Research and Jim Storer of The Community Roundtable, and Lithium executives.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7522751-lithy-2015-winners/
Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], today announced the launch of the new Chase Ultimate RewardsSM website developed to meet the changing needs of Chase cardholders and deliver a more personalized experience. According to a recent survey Chase conducted in partnership with Mercator Advisory Group, 35 percent of consumers surveyed ranked an attractive rewards program ahead of other factors like interest rates and credit line when selecting which credit card to use most. Additionally, the survey found that 55 percent of consumers surveyed said that, as a rule, they try to use a credit card with rewards that are relevant to them.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7328251-chase-launches-new-website-offering-enhanced-personalized-rewards/
The CeBIT show is receiving some high-ranking visitors. Among them is German Chancellor
Angela Merkel, who has taken a tour of fair’s top digital innovations from around the world. Dr. Merkel made time to talk to the exhibitors and learn about their new technologies.
The official opening of CeBIT 2016 was attended by many VIPs. Among them were German Vice Chancellor Sigmar Gabriel and EU Digital Economy Commissioner Günther Oettinger. Proof that CeBIT is a key platform for high-level political dialogue.
We have been at the CeBIT in Hanover. Germany’s chancellor Angela Merkel and the Brazilian president Dilma Rousseff opened the worldwide most important event for the digital industries. A robot has been presented, which should help elderly people in daily life and visitors could have a test drive with Formel-1 pilot Jenson Button.
The world of gaming is going three-dimensional; IBM's Watson supercomputer is poised to revolutionize the health sector; and 3D holographic video conferencing technology is turning Star Wars fiction into reality: this year, as always, CeBIT features a wealth of groundbreaking IT innovations. Media representatives were invited to take a tour of the digital world of tomorrow ahead of the ICT fair's March-the-1st opening date.
Cars.com, the premier online resource for buying and selling new and used vehicles, will add drama to this year’s Big Game to launch its all-new advertising campaign. Today, the site released print, digital and social teasers that pose the question “why drama?” Until the big reveal of Cars.com’s first new commercial, which will air during the first quarter of the game, fans can get a taste for drama by visiting www.cars.com/whydrama.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59238-cars-com-campaign/
In another first for the travel industry, Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced it is launching OceanView – the world’s first over the top (OTT) digital streaming channel from a travel provider for completely free access on land and at sea to compelling, immersive and experiential travel content for viewers across the globe.
To view the multimedia release go to:
https://www.multivu.com/players/English/8180951-carnival-corporation-streaming-channel-oceanview/
