“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
On Thursday, February 5th, John Frieda® Hair Care hosted New York’s hottest indoor beach party at The Garage in honor of the return of its iconic Beach Blonde™ line. Event Creative Director and quintessential California blonde Lauren Conrad hosted the exclusive cocktail party along with fellow beach blonde lover Lo Bosworth, and top influencers like AnnaSophia Robb, Martha Hunt, Charlotte McKinney, and Olivia Culpo.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7427551-john-frieda-beach-blonde/
Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299651-jockey-unveils-new-men-s-marketing-campaign-supporting-greatness-ruth-aldrin-patton/
Inspired by kids and their unfiltered honesty, the iconic Jell-O brand is introducing a new product line to the family: Jell-O Simply Good. Jell-O Simply Good pudding mixes are made with real ingredients like banana, cocoa and vanilla bean and the gelatin mixes are flavored with real fruit juices. Jell-O Simply Good contains no artificial flavors, dyes or preservatives.
“Jell-O Simply Good was inspired by real kids who surprised us with their honest, unprompted feedback about artificial ingredients,” said Nicole Kulwicki, Head of Marketing for Jell-O. “Our goal with the new line is to provide a choice for parents and kids who are looking for products with simpler ingredients. What we’re most excited about is that we’re still delivering the delicious and fun, colorful flavors that have made Jell-O a part of families’ memories for generations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7926051-jell-o-simply-good/
Chocolate-lovers beware! Zombies in search of their next victim haunt Jean Philippe Pâtisserie at Bellagio and ARIA with Halloween-themed displays at both iconic pastry shop locations. From gory and gruesome body parts to whimsical cakes and pastries, the displays cater to every guest, no matter how they prefer to celebrate the holiday. Executive Pastry Chef Claude Escamilla and his talented team worked diligently for eight months to create more than 45 festive showpieces that place the undead at center stage. With a year of planning, countless sketches and hundreds of ideas from skilled pastry artists, the final display showcases their hard work through a cake closely resembling human flesh, tombstones straight out of a horror movie and many more hair-raising pieces.
“I was very much inspired by my favorite TV program, “The Walking Dead,” said Escamilla. “When I was watching the show, I kept thinking about how I could take the characters and turn them into life-size creations for the holiday.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7934451-jean-philippe-patisserie-bellagio-aria/
The 2012 Campari Calendar, entitled It’s the end of the world, baby!, was unveiled in Milan today.
Now in its 13th edition, this year\'s iconic Campari Calendar is inspired by the many prophesies that in 2012 the world will see a global transformation leading to the end of the world as we currently know it. With nothing but a blur of unknown possibilities, Campari takes a positive look at intriguing theories, and presents their vision in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich.
To ivew Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/campari/52149/
Global internet sensation Joseph Griffin made his triumphant return to Las Vegas on Thursday, Nov. 19, to properly capture the sights and sounds of the iconic Las Vegas Strip. This time, he filmed a few familiar places from his original ‘selfie’ video paired with additional only in Vegas experiences.
Griffin garnered the attention of more than 7 million YouTube views with his GoPro goof – as he documented his very first trip to Las Vegas with the camera pointed directly at his face in selfie mode. This time, Las Vegas created a double-sided GoPro for Griffin to capture the imagery while simultaneously providing his colorful commentary.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7266355-lvcva-las-vegas-redo/
Cole Haan, the iconic American lifestyle brand and retailer, is excited to announce the launch of its dual-gender ZERØGRAND All-Day Trainer which combines the styling you expect from a dress shoe and the performance you deserve from an athletic trainer.
For Spring 2019, Cole Haan continues to push boundaries by introducing their first shoe designed to seamlessly transition from work to workout, and everything in between. The ZERØGRAND All-Day Trainer was created to ensure durability and endurance during workouts, proving the shoe’s ability to stabilize the foot and provide adequate cushioning throughout your whole day.
To view the multimedia release go to:
https://www.multivu.com/players/English/8452251-cole-haan-zerogrand-all-day-trainer-launch/
KitchenAid, long known for the power, durability and eye-catching design of its iconic countertop appliances, is introducing the most powerful blender in the market.
Scheduled for availability in May, the new KitchenAid® Pro Line® Series Blender will be offered in two models launching exclusively at Williams-Sonoma. Both models feature a 3.5 Peak HP motor, a self-cleaning cycle and a 10-year warranty. The upgraded models provide the added convenience of a dual-wall Thermal Control jar that quickly heats blended ingredients in as little as four minutes, stays cool to the touch, and retains the temperature for hot soups and sauces. They also feature three pre-set Adapti-Blend™ recipe programs for Soup, Juices and Smoothies.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766752-kitchenaid-pro-line-series-blender/
Coty Inc. announces the launch of Reveal by Halle Berry, an alluring new fragrance that speaks to the iconic beauty’s glamour and confidence while revealing the intriguing complexity of a woman.
To view Multimedia news Release, go to http://multivu.prnewswire.com/mnr/coty/48362/
The swell of the wave you’ve been waiting for just before it breaks. The thrill of exploring uncharted territory. The energy of whipping wind catching your sail. Nautica Aqua Rush embodies the spirit of nautical adventure—the anticipation, exhilaration and triumph that comes with taking to the high seas and going full speed ahead.
Nautica’s latest fragrance for him, Aqua Rush, captures the nautical heritage of the iconic brand, immersing the wearer in the exhilarating experience of braving the waves. Bold, masculine and powerful, the fragrance evokes the steadfast character of the classic seafarer. At once spicy and fresh, crisp and woody, Aqua Rush epitomizes what it means to be a man without limits.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53875-coty-nautica-aqua-rush-fragrance
Denny’s and Stoopid Buddy Stoodios, the studio behind “Robot Chicken™,” have joined forces to create a new animated web series, “The Grand Slams.” Starring a delicious cast of characters – Egg, Pancake, Sausage and Bacon – based on the brand’s most iconic dish, The Grand Slam™, the series follows the diner gang on their everyday adventures at the booth and beyond.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7338951-denny-s-stoopid-buddy-stoodios-the-grand-slams-web-series/
