Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
https://youtu.be/ZEFQPyV8vt4 Technology poses challenges to just about every industry. This includes things such as the newspaper industry coping with a shift from print to digital products, or the music industry moving to web-based distribution models, versus the now-antiquated record store. Make no mistake: new technology is a great thing that generally makes life easier. But it’s also important to remember that these new innovations aren’t always problem-free.
The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
To motivate parents and their children to spend more time in nature together, the U.S. Forest Service and the Ad Council today launched a new public service advertisement (PSA) campaign urging families to experience the many wonders of nature close to home together.
The PSAs, created in partnership with The Foundry, Time Inc.’s state-of-the-art creative lab and content studio, focus on family time in nearby forested environments, reminding parents that having a nature experience with their children is not only easy and local, but also fun and full of learning opportunities and benefits. This is the first time that the Ad Council has worked with the creative division of a media company that has iconic roots in publishing on a large-scale production on behalf of one of its PSA campaigns. A range of Time Inc. properties are also donating print and digital advertising space in support of this campaign.
To view the multimedia release go to:
https://www.multivu.com/players/English/8171051-new-ad-council-u-s-forest-services-discover-the-forest-psa/
Epson America, Inc., a leading provider of superior performing printing solutions, today announced its newest additions to the Supertank line of cartridge-free EcoTank® printers, including three new Expression® EcoTank home models and two new WorkForce® EcoTank printers for the small medium business market. Additionally, Epson introduced two new printers to its EcoTank portfolio – Expression Premium – which offer a five-color ink system for improved photo and document print quality. All seven models offer a new industrial design featuring integrated ink tanks with uniquely keyed auto-stop ink bottles for easy filling of each color.
The integrated ink tanks are positioned in the front of each EcoTank printer rather than on the side for a simpler user experience and improved design, delivering cartridge-free printing with easy-to-fill, supersized ink tanks. The new auto-stop ink bottles feature a unique spout and inlet design for each color to prevent misfiling, and stops automatically when the tank is full. The EcoTank printers include up to two years of ink in the box1, equivalent to about 30 ink cartridge sets2.
“Supertank Printers revolutionized the printing experience when we first introduced the concept two years ago,” said Nils Madden, marketing director, Consumer Marketing, Epson America. “We have taken customer feedback into account and improved the hardware design, and added new features such as the uniquely keyed auto-stop ink bottles and the option for borderless printing to our new EcoTank printers. By enhancing performance and improving the customer experience, Epson continues to innovate and provide hassle-free printing at home and in the workplace.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7820755-epson-ecotank-cartridge-free-printers/
The Honda Accord, Volvo XC60 and the Lincoln Navigator were crowned as the winners of the 2018 North American Car, Utility and Truck of the Year (NACTOY) awards today at the North American International Auto Show.
The awards are among the most prestigious in the industry because they are chosen by a panel of more than 60 jurors from print, online and broadcast media across the United States and Canada. Votes were tallied confidentially by Deloitte LLP and remained sealed until they were announced today by NACTOY officers, President Mark Phelan, Vice President Matt DeLorenzo and Secretary-Treasurer Lauren Fix at Cobo Center in Detroit.
To view the multimedia release go to:
https://www.multivu.com/players/English/8244251-north-american-car-truck-utility-vehicle-2018/
Today, Brother International Corporation, the leader in laser printing in the small office, home office market, announced its newest line of monochrome laser printers and all-in-ones. From work-from-home-warriors and small-office-heroes to trusted school administrators and busy medical practices, Brother has a proven track record of providing the most reliable printer solutions on the market, and today the best got even better.
The new lineup includes five printers and four all-in-ones to address the evolving needs of the busy home or small office, including the first Brother XL Extended Print laser models that include up to two years of toner in the box. Printers in the new lineup offer fastest-in-class print speeds, high-quality prints, and superb reliability, all while keeping budget in mind.
To view the multimedia release go to:
https://www.multivu.com/players/English/8253851-brother-monochrome-laser-printers-all-in-one/
OFRA Cosmetics is splashing into 2019 with an all-new collaboration with Master Makeup Artist, Francesca Tolot. Known for her unique color combinations, this marks Francesca’s first signature collection. While for OFRA it was the perfect collab to blend together its history in the Pro MUA world and its crossover to social media darling with the support of influencers like NikkieTutorials and KathleenLights.
Francesca has created electrifying looks for performers and actresses from Cher to Beyonce to Cindy Crawford and has had her work featured in print, music videos, TV, and film worldwide.
See her work here and follow her journey @francescatolot and @ofracosmetics.
To view the multimedia release go to:
https://www.multivu.com/players/English/8342153-ofra-cosmetics-collaboration-makeup-artist-francesca-tolot-muxeffect/
After hundreds of hours of test drives, research and evaluation by independent jurors, the Genesis G70, Hyundai Kona/Kona EV and Ram 1500 were revealed as the winners of the 2019 North American Car, Utility and Truck of the Year (NACTOY) awards presented today at the North American International Auto Show in Detroit.
Chosen by a panel of 54 respected jurors from print, online, radio and broadcast media across the U.S. and Canada – rather than a single publication or media outlet – the awards are among the most prestigious and unique in the industry.
To view the multimedia release go to:
https://www.multivu.com/players/English/8467551-2019-north-american-car-utility-truck-awards/
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We will special order paper not listed.
https://www.takachpaper.com/
Takach Paper Company LLC offers incredibly low prices on Printmaking Paper, Water Color and Decorative paper. That is our specialty. We also can special order other papers as well. We offer Wholesale pricing Worldwide to Artists, Contract Print Shops, Colleges, Universities and more….
www.takachpaper.com
