On the eve of National Adopt-A-Dog Month, the network is getting into some heavy petting. That’s when dogs and cats will invade the channel to launch MTV2’s #Down2Adopt, an on-air and online campaign to make shelters and rescue groups the go-to choice when looking for your new best friend. MTV2 will showcase adoptable shelter and rescue pets during the year-long campaign as they join forces with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund®.
#Down2Adopt launches with a series of video pet biographies featuring the voices of Kristen Bell, MTV2’s Charlamagne Tha God and MTV2’s Carly Aquilino comically narrating stories of how some dogs and cats found themselves in shelters. It will be all paws on deck when the #Down2Adopt pet bios premiere during an all new episode of MTV2’s “Uncommon Sense with Charlamagne” tonight, Wednesday, September 30, at 11pm ET. Charlamagne and guests including Vinny Guadagnino will share why they’re down to adopt shelter pets and will hang with Charm, an adoptable puppy from St. Hubert’s Animal Welfare Center in New Jersey.
To view the multimedia release go to:
http://www.multivu.com/players/English/7606951-ad-council-mtv2-adopt-a-dog-month/
Third single of Mister E album by Breck Stewart, music by Fafnir Rockson. Directed by Breck Stewart, first AD Mario Beauchesne and Stevy Turmel DP produced by MoonDaze Productions. Featuring Bony D. St-Jean as Para, St�phanie Tremblay as Dox, Jorge Briceno as Vesto and Mario Beauchesne as Vixo.
The video was recorded on location at Sky Pub Club in Montreal, Canada. The term Mister E is a reference to the drug MDMA commonly known as Ecstasy which is very popular in clubs. All the songs on Mister E are about the danger of Ecstasy and how it can have a devastating effect on the human brain.
The video was shot and edited with original source 30p HD 1920X1080 then reduced to 1280X720 (hd720) for maximum compatibility with most net settings and web sites.
The ad depicts a man walking through a city on a series of red wires and closes with the strap line "Let your mind wander". Each wire represents a thought inspired by reading The Economist and the journey is a metaphor for the pleasure of connecting different ideas. Gradually, he climbs higher and higher as his mind elevates him.
The Ad Council, in partnership with The Humane Society of the United States and Maddie’s Fund, today announced the launch of a second series of public service advertisements (PSAs) for The Shelter Pet Project, a campaign that has helped change the landscape of shelter pet adoption and reduce the euthanasia of shelter pets by 10 percent since its launch in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52065-ad-council-humane-society-maddie-s-fund-pet-adoption-reduce-euthanasia
Scandal’s First Lady Mellie Grant won’t let anything get in the way of her ambition, but the actress behind Mellie, Bellamy Young, has a big soft spot for shelter pets.
Young, her rescued cat, Sadie, and dog, Bean, are the stars of a new online video in the “Meet My Shelter Pet” series from The Shelter Pet Project. A campaign of The Ad Council, The Humane Society of the United States, and Maddie’s Fund®, The Shelter Pet Project showcases the unique bonds between shelter pets and their adoptive owners, and reminds viewers there are thousands of amazing shelter pets ready to meet them.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7432451-ad-council-shelter-pet-project/
