If diagnosed early enough 90% of melanoma cases can be treated effectively. An exclusive study carried out by Ipsos for La Roche-Posay in 23 countries across all continents looks into the different attitudes to the sun and general knowledge of the risks associated with exposure. A massive 88% of those questioned are aware of the risks of developing skin cancer when exposed without protection to the sun. However, just 1 in 2 of those questioned have ever consulted a dermatologist for a mole screening and 1 in 4 of them have never even checked their own moles on their body.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7438251-la-roche-posay-become-skin-checker/
Bimbo Bakeries USA celebrates the nationwide launch of its new premium bread line, Healthfull®, by unveiling “Love, Your Bread,” a fully integrated marketing campaign that brings to life how whole grain bread has the power to love you back in deliciously fun and unexpected ways. The Healthfull® line will live within the Arnold®, Brownberry® and Oroweat® brands’ portfolio of products.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7404454-bimbo-bakeries-healthfull-bread/
When Daisy is called to a fire scene, she knows that work comes first and socializing with fire fighters comes second. It can be tough for her, especially when everyone tells her she is so beautiful and talented but thankfully her partner keeps her focused on her job. She is a fire investigator´s dream and an arsonist´s worst nightmare. Daisy is an accelerant detection canine and along with her partner, John Peters, work for the Westchester County Police Department in New York. Both were trained through the State Farm Arson Dog Program to locate trace amounts of ignitable liquids such as gasoline or kerosene that may have been used to start a fire. That is why Daisy and many other accelerant detection canine teams are being recognized during National Arson Awareness Week, May 3–9, 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72928516-state-farm-arson-dog-program/
Six Flags New England today launched the first hybrid coaster to hit the East Coast – the Wicked Cyclone. The Coaster Capital of New England is proud to bring the latest in ride technology and innovation to Massachusetts. The Wicked Cyclone offers the ultimate in thrills and adrenaline by combining the extreme characteristics of both steel and wood. Meteorology students from Western Connecticut State University and celebrity storm chaser Reed Timmer from Discovery Channel’s “Storm Chasers” are among the inaugural riders.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7524651-six-flags-new-england-wicked-cyclone/
In celebration of Adopt a Cat Month, beloved animated cat and international icon Garfield has joined The Shelter Pet Project in several new videos and sharable graphics to show the love and joy that shelter pets bring to their owners’ lives. In the new public service ads (PSAs), characters Garfield and Odie encourage audiences to visit TheShelterPetProject.org to meet cats and dogs available for adoption at local shelters and rescue groups.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537351-ad-council-shelter-pet-project/
The LINQ Hotel & Casino, Las Vegas’ newest resort, has now completed its full resort renovation. Designed with the millennial traveler in mind, the resort offers 2,253 newly renovated guest rooms, the result of a close partnership between Caesars Entertainment Corporation and Elkus Manfredi Architects, including 244 suites, two unique urban loft-style penthouses and 25 first-of-its-kind poolside cabana guest rooms. Guests are also offered a chance to be social, playful and interactive through a completely renovated welcome experience built around a signature lobby bar, new retail and spa amenities and a dynamic pool deck.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7570151-the-linq-hotel-casino-reopening/
Each generation of tablet PCs and projectors seems to offer an ever-widening range of applications. Many of this year’s devices are cordless, water and impact resistant. This is great news for consumers. They are getting products that are more versatile and better at coping with the challenges of everyday life as well as extreme work environments.
