(RED) today announced the launch of The Lazarus Effect Campaign, a multi-platform campaign across TV, online and print, including an HBO documentary airing on May 24, that will help raise awareness of the transformative effect of antiretroviral medicine for those living with HIV in Africa. Launching April 29 on HBO, the awareness campaign will roll out across various TV and online networks in the coming weeks. The campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day\'s worth of life transforming antiretroviral medication./nTo view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/red/43843/
The Ad Council, the Humane Society of the United States and Maddie's Fund launch first national PSA campaign to encourage pet adoption from shelters.
To view Multimedia News Release, go to http://www.prnewswire.com/mnr/adcouncil/40171/
To coincide with the upcoming 50th anniversary of the Selma March (March 7–25, 1965), the Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign. First announced in February, the digital–first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7459751-ad-council-love-has-no-labels-psa/
HomeAway, Inc. – the world’s leading online vacation rental marketplace – today announced details of its new national marketing campaign, which officially debuts on Feb. 6, 2011, with a 30-second spot during the broadcast of Super Bowl XLV and features a fully customizable experience at http://detourism.homeaway.com in which viewers insert photos of themselves and/or their properties into a commercial.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/43506/
During flu season, when fever, aches, and chills hit, it is easy to forget one’s manners. A recent survey of more than 1,000 Americans found that nearly two-thirds (64%) of those who had influenza in the past three years admit to being “That Guy,” who despite experiencing flu symptoms, continues to go about his/her daily activities.
As part of its “Are You That Guy?” influenza education campaign, the National Foundation for Infectious Diseases (NFID) is partnering with the Emily Post Institute to remind Americans to do the responsible thing during flu season and practice behavior that will help limit the spread of influenza, a highly contagious virus. The campaign also reminds Americans to see a doctor quickly if flu strikes. The campaign offers flu etiquette tips for managing common situations where the flu virus might be shared from one person to another, such as shaking hands during a business meeting, over a family dinner, or when faced with a fellow airplane traveler who is showing signs of flu.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53536-nfid-emily-post-institute-educate-about-spreading-manners-not-influenza
Cities all over Europe will be invited to embrace electric driving and encourage their communities to support Nissan’s campaign – ‘The Big Turn On’ – in a bid to win 30 quick chargers from Nissan.
The quick chargers are part of a wider initiative from Nissan to get one million consumers switched onto electric driving, in just 100 days. The basis of ‘The Big Turn On’ campaign is to engage the public and support their cities’ bid to win a new electric driving infrastructure from Nissan.
These chargers improve the speed of charging electric cars and help improve the infrastructure for a new zero-emissions future. A quick charger, which complies with the international CHAdeMO standard, can recharge an empty battery to 80 per cent capacity in just 30 minutes, as opposed to the standard charger type, which takes approximately eight hours.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nissan/53798/
Six Flags Hurricane Harbor marks the official first day of summer by celebrating the grand opening of its newest slide complex, Big Wave Racer, in support of New Jersey’s “Stronger Than the Storm” campaign. Proceeds from this event will benefit the Jersey Shore Convention and Visitor’s Bureau to aid in the rebuilding of area businesses impacted by Superstorm Sandy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62102-six-flags-hurricane-harbor-big-wave-racer-stronger-than-the-storm-campaign
On the eve of National Adopt-A-Dog Month, the network is getting into some heavy petting. That’s when dogs and cats will invade the channel to launch MTV2’s #Down2Adopt, an on-air and online campaign to make shelters and rescue groups the go-to choice when looking for your new best friend. MTV2 will showcase adoptable shelter and rescue pets during the year-long campaign as they join forces with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund®.
#Down2Adopt launches with a series of video pet biographies featuring the voices of Kristen Bell, MTV2’s Charlamagne Tha God and MTV2’s Carly Aquilino comically narrating stories of how some dogs and cats found themselves in shelters. It will be all paws on deck when the #Down2Adopt pet bios premiere during an all new episode of MTV2’s “Uncommon Sense with Charlamagne” tonight, Wednesday, September 30, at 11pm ET. Charlamagne and guests including Vinny Guadagnino will share why they’re down to adopt shelter pets and will hang with Charm, an adoptable puppy from St. Hubert’s Animal Welfare Center in New Jersey.
To view the multimedia release go to:
http://www.multivu.com/players/English/7606951-ad-council-mtv2-adopt-a-dog-month/
Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
This holiday season, Whole Foods Market along with its shoppers and supplier partners will help end child hunger by donating to Share Our Strength’s No Kid Hungry® Campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49709-whole-foods-market-raise-awareness-funds-share-our-strengths-no-kid-hungry
The Ad Council, in partnership with The Humane Society of the United States and Maddie’s Fund, today announced the launch of a second series of public service advertisements (PSAs) for The Shelter Pet Project, a campaign that has helped change the landscape of shelter pet adoption and reduce the euthanasia of shelter pets by 10 percent since its launch in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52065-ad-council-humane-society-maddie-s-fund-pet-adoption-reduce-euthanasia
