Lindsey Vonn is joining Tweezerman as the brand’s first ever brand ambassador for North America. Ms. Vonn is collaborating with Tweezerman, the beauty tool experts, and will participate in various marketing activities throughout the year, including Tweezerman’s very first television commercial and a comprehensive digital campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60036-tweezerman-beauty-tool-experts-announces-brand-ambassador-lindsey-vonn
Actresses Shay Mitchell and Nina Dobrev are giving back this holiday season by starring in a month-long global philanthropic advertising campaign powered by IPG Mediabrands in support of Free The Children’s WE Are Stronger Together campaign. With the purchase of a $10 Rafiki bracelet, handmade with love by women in Kenya, a gift of impact is unlocked – water, healthcare, school supplies, healthy meals – helping to break the cycle of poverty and create a brighter future for Free The Children partner communities in Kenya, India, Ecuador, Haiti, Sierra Leone, Tanzania, Nicaragua and rural China.
By wearing a Rafiki bracelet, available at we.org and select retail stores including Walgreens, PacSun and Nordstrom, North Americans have the opportunity to join Shay Mitchell and Nina Dobrev in making a statement that they are part of the WE movement – a generation who believes that together WE can change the world. Each Rafiki purchased has a unique code for consumers to enter online at trackyourimpact.com so they can track exactly in what Free The Children community a life-changing gift was given.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722251-free-the-children-we-are-stronger-together/
For nearly a week beginning March 11, fans of Goody\'s and BC Powders can help choose a race car paint scheme designed by wounded hero from Wounded Warrior Project, Cory Collins, and Victory Junction camper, Eleanor Bolton, with the assistance of renowned motorsports artist Sam Bass. The designs will be showcased on a race car during pre-race ceremonies on April 3 at the Goody\'s Fast Relief 500 at Martinsville Speedway in Virginia.
As part of the Pick A Powder campaign (www.pickapowder.com), country music superstar Trace Adkins and racing legend Richard Petty have a friendly rivalry to see which pain relief powder -- BC or Goody\'s - is toughest on pain. One thing the stars do agree on is giving back to causes near to their heart - Wounded Warrior Project for Adkins and Victory Junction for Petty. Goody\'s and BC are making both philanthropic organizations a pivotal aspect of the Goody\'s Fast Relief 500.
Did you witness a movement that spread across European capital cities? Did you relate to this unprecedented protest against the approaching rainy autumn? Are you now dying to know the origins of the Movement for More Summer? It was born in the streets, relayed by the Internet and raced across social networks with dazzling speed, generating reactions and sharing of experience by over 20 000 Internet users, notably on Facebook and Twitter.
The Moroccan National Tourist Office originated this movement in an attempt to make Europeans, who are getting depressed at the idea of being stuck at work during endless working days, smile again. The MNTO has decided to launch a widespread, humorous and unexpected campaign through the whole of Europe to protest against the end of summer and defeat “back to work” gloominess. The Movement was thus launched in September using various phases in the approach, combining digital and event initiatives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56633-moroccan-national-tourist-office
The National Cyber Security Alliance (NCSA), a 501 (c)(3) nonprofit organization, has collaborated with the Department of Homeland Security to launch a new PSA campaign in October to educate the American public in conjunction with National Cyber Security Awareness Month. An extension of the national cybersecurity education and awareness effort, STOP. THINK. CONNECT., the new PSAs provide helpful advice about being more vigilant and practicing safe online habits.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7312051-stop-think-connect-online-safety-psa-s/
Scandal’s First Lady Mellie Grant won’t let anything get in the way of her ambition, but the actress behind Mellie, Bellamy Young, has a big soft spot for shelter pets.
Young, her rescued cat, Sadie, and dog, Bean, are the stars of a new online video in the “Meet My Shelter Pet” series from The Shelter Pet Project. A campaign of The Ad Council, The Humane Society of the United States, and Maddie’s Fund®, The Shelter Pet Project showcases the unique bonds between shelter pets and their adoptive owners, and reminds viewers there are thousands of amazing shelter pets ready to meet them.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7432451-ad-council-shelter-pet-project/
Do you have an idea that would make your community a better place to live, and would $25,000 be a game-changer? State Farm is here with the assist. From Feb. 13 through March 6, people from the United States and Canada can submit a cause for a chance to win a $25,000 State Farm Neighborhood Assist™ grant.
To view Multimedia News Release, go to http://www.multivu.com/players/English/60144-state-farm-neighborhood-assist/
New York photographer Chadwick Tyler directs these cool ads evoking the classical American rock style & a romantic sense of the city, shot beautifully in black & white with models Josh Beech & Meghan Collison.
Introducing Wild Essence Halle Berry, a new fragrance that captures the sensual essence of a women in nature … beautiful, modern, sexy, yet always desirable.
“The essence of a woman is in body and soul and becomes more sensual in nature,” says Halle Berry, “so with my newest fragrance I wanted to go deep into the rainforest where I could capture the primal richness of nature in an effortless scent.” “I love the idea of creating a fragrance that will allow women to connect with nature, through perfume.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7296257-coty-new-women-fragrance-halle-berry-wild-essence/
If diagnosed early enough 90% of melanoma cases can be treated effectively. An exclusive study carried out by Ipsos for La Roche-Posay in 23 countries across all continents looks into the different attitudes to the sun and general knowledge of the risks associated with exposure. A massive 88% of those questioned are aware of the risks of developing skin cancer when exposed without protection to the sun. However, just 1 in 2 of those questioned have ever consulted a dermatologist for a mole screening and 1 in 4 of them have never even checked their own moles on their body.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7438251-la-roche-posay-become-skin-checker/
