Marriott Hotels & Resorts and Host Hotels & Resorts, Inc. raise the curtain on Broadway, unveiling a multi-million dollar renovation of the brand’s flagship New York Marriott Marquis in Times Square. At the heart of the extensive renovation is the brand’s reinvented lobby, including two signature restaurants and lounges, where guests can work, socialize, relax, eat and drink. The makeover also encompasses the hotel’s nearly 2,000 guest rooms and a new, high tech 29,000 square foot Broadway Ballroom.
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Today, Krispy Kreme proudly announces the launch of its new Krispy Kreme Signature Coffee Blends at participating U.S. and Canada locations. Three specially crafted coffee blends “WORTHY” of its one-of-a-kind doughnuts. Krispy Kreme will also celebrate the worthiness of its coffee with a “WORTHY” tour in support of local charities, and online opportunities for fans to win tasty prizes.
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Constantine Maroulis, star of Rock of Ages and former finalist on American Idol, joined Fisher-Price®, a subsidiary of Mattel, Inc. (NASDAQ:MAT), and Disney Consumer Products to bring down the house at D23 Expo in Anaheim, Calif. today with a rockin’ concert to introduce the new Rock Star Mickey interactive feature plush. The rocker jammed on stage with Mickey Mouse to show kids and Disney fans classic rock star moves featured in the interactive plush including Rock Star Mickey’s signature move, the Mickety-Split. The two have also teamed up for the Rock Star Mickey TV commercial, which is set to air Sept. 6. With strong pre-sales currently underway, Rock Star Mickey (#RockStarMickey) is expected to be a fan favorite this holiday season.
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J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.
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Marriott International (NYSE: MAR) brought its signature Marriott Hotels & Resorts brand to India’s state of Rajasthan with the opening of the 365-room Jaipur Marriott Hotel. With seven separate food and beverage outlets and 43,000 square feet of meeting space, the contemporary, stylish Jaipur Marriott is now the state’s largest hotel in terms of rooms and event space and is well on its way to becoming a culinary landmark.
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SoBe® is giving adventure-seekers the chance to “Try Everything,” from new flavors and drinks to new experiences with the launch of an immersive marketing campaign that kicks off May 18.
“Try Everything” begins with a television ad featuring Los Angeles Angels of Anaheim pitching ace Jered Weaver who’s inspired by SoBe® Lifewater® flavor, Fuji Apple Pear to try something new on the pitcher’s mound. Instead of firing his signature fastballs, Weaver’s hurling 95-mile-per-hour Fuji apples -- with not so predictable results. Another SoBe spot featuring a staring contest with Sports Illustrated Swimsuit 2011 Rookie of the Year, model Kate Upton will air this summer.
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Michelle Smith, renowned designer of the women’s fashion and accessories label, Milly, brings her sparkling and sophisticated style to Clinique’s newest spring collection – Pretty in Prints. Michelle has teamed up with Clinique to create a limited-edition makeup palette of essential eye, cheek and lip colours for Spring 2011. Exclusive to Clinique, the collection mixes rich browns with sweet pinks and is packaged in a sleek silver compact, adorned with a one-of-a-kind Milly print. The limited-edition Pretty in Prints compact is enclosed in a pouch designed by Michelle to showcase her signature Milly aesthetic.
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This Valentine’s Day Kim Kardashian offers fans a brief glimpse into her fascinating world. Kim presents a short film to accompany her signature fragrance and showcase her magnetic beauty. Titled Naughty, the video reveals a never before seen side of the irresistible icon. Before Naughty launches, Kim will unveil behind the scenes footage of two other looks that were filmed, Sweet and Glam. To view Kim’s exclusive new videos, visit www.pickyourkim.com. Viewers will have the opportunity to enter for the chance to win a picture of themselves and their valentine posted on Kim's Facebook site and blog.
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Nespresso, the pioneer and reference for premium portioned coffee, officially opened its largest boutique in the Southern Hemisphere on December 2nd, 2010. The Sydney boutique, fronting the prestigious redeveloped Pitt Street Mall, is the fifth Nespresso flagship boutique to open this year. With new flagships in Brussels, Miami, New York SoHo, Munich and now Sydney, each flagship combines signature Nespresso style while reflecting the distinct identities of the global cities each serves. More than just a retail space, each flagship and boutique plays a vital role in connecting and energising local Nespresso lovers into a vibrant brand community.
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Two major Dungeons and Dragons franchises meet for the first time in R.A. Salvatore’s Gauntlgrym. The first book in a new trilogy, Gauntlgrym introduces Salvatore’s signature character, Drizzt Do’Urden, to the renowned city of Neverwinter, from the hugely popular D&D video game Neverwinter Nights. Learn more about this book: http://bit.ly/bVHcdE and http://www.DungeonsandDragons.com Learn more about this author: http://www.rasalvatore.com Sci-fi/Fantasy
Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
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In celebration of the network’s fifth birthday, Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, will premiere its first-ever, long-form original series Noodle and Doodle on Saturday, September 25 at 9:00 a.m. ET. Produced by Sprout, this new series (26 x 11’ episodes), featuring arts, crafts and cooking for preschoolers and their families, will debut within the network’s signature, live morning block, The Sunny Side Up Show, which is expanding to include weekends. Noodle and Doodle will air every Saturday and Sunday at 9:00 a.m. and again at 11:30 a.m. ET.
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