In its 150th anniversary year, Bacardi celebrates another historic milestone with consumers around the world. The legendary original Cuba Libre, more commonly called a “BACARDÍ and Coke®,” turns 112 years old this month. Since its inspiration and creation in Havana, Cuba, in 1900, this classic cocktail has become the most ordered cocktail in the world with seventy BACARDÍ Cuba Libre drinks enjoyed every second, every day around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53410-bacardi-rum-150-anniversary-cuba-libre-cocktail-gold-coke-112-cola
Dunkin’ Donuts® packaged coffee, available where you buy groceries, has announced an exciting new promotion! Dunkin’ Donuts Coffee lovers can “Mug Up” and share a photo of their smiling face and favorite mug of coffee for the chance to win exciting prizes including a $10,000 Grocery Gift Card, one-year supply of Dunkin’ Donuts packaged coffee and an extra-large Dunkin’ Donuts branded mug.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56185-dunkin-donuts-coffee-at-grocery-mug-up/
Bacardi, the company that revolutionized the spirits world in 1862 with the creation of the world’s first smooth, light bodied, mixable rum—BACARDI—builds on its 150-year legacy of innovation with new category entries, new premium spirits with unique tastes, and fresh ways to enjoy great-tasting spirits and cocktails. This milestone anniversary marks the second greatest year of innovation for the Company in the past century and a half since Don Facundo Bacardí Massó forever changed the spirits world with BACARDI rum. Forty new products join the iconic Bacardi portfolio to meet growing consumer demand for drinks that make their lives more enjoyable, convenient and tasty.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53409-bacardi-innovation-new-products-quality-spirits-flavor-rum-150-anniversary
How do you keep your family healthy? Brooklyn, N.Y. mom Barbie Rodriguez encourages her family to drink water. Last year, she joined the Nestlé® Pure Life® Hydration Movement and pledged to swap one sugared beverage a day with water for a year. Life as a mom with eight active kids can get hectic, and keeping them healthy needs to stay top-of-mind. Inspired by her commitment, Nestlé Pure Life surprised Barbie’s family with a year’s supply of bottled water and made an extra donation of bottled water to her daughter’s after-school drama class to help inspire others in her community.
To view Multimedia News Release, go to https://www.multivu.com/mnr/56523-nestle-pure-life-hydration-movement-drink-water
The duty free and travel retail community assembled last month for the most important event in the industry’s history in the Asia Pacific region. TFWA Asia Pacific & GATE ONE2ONE, the annual conference and exhibition event in Singapore for stakeholders in the industry in the dynamic Asia Pacific region, was larger and better attended than at any time in its 17 year history, evidence of the growth potential of the trade in the dynamic Asia Pacific region.
Revenue from the global duty free and travel retail industry, and other non-aeronautical revenue streams such as advertising, food & beverage and car parking, is of immense importance to airports and to airlines. It not only provides vital funds for the maintenance and development of the airport facilities, its contribution to an airport’s coffers means that airport charges can be held down for airlines and consequently passenger fares can be kept down. It is estimated that 50% of an international airport’s revenue is derived from duty free, travel retail and other non-aviation activity. At Paris Charles de Gaulle airport, for example, commercial activities generate 60% of total revenues for the airport.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53836-tfwa
GREY GOOSE®, the World’s Best Tasting Vodka, announces the launch of its first new flavor in five years, GREY GOOSE Cherry Noir. GREY GOOSE Cherry Noir is a masterful blend of GREY GOOSE Vodka and the finest cherries including rare black cherries handpicked in French Basque Country.
GREY GOOSE Cherry Noir Flavored Vodka has already caught the attention of celebrities and influencers from a series of exclusive previews throughout the 2012 Hollywood awards season. After sampling at marquee events surrounding such milestones as the E! Entertainment backstage lounge at the 69th Annual Golden Globes, the Sundance Film Festival, The GRAMMY Awards, NBA All-Star weekend and The Oscars, GREY GOOSE Cherry Noir Flavored Vodka is now available nationwide to consumers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55587-grey-goose-cherry-noir-flavored-vodka
Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
Marriott International (NYSE: MAR) brought its signature Marriott Hotels & Resorts brand to India’s state of Rajasthan with the opening of the 365-room Jaipur Marriott Hotel. With seven separate food and beverage outlets and 43,000 square feet of meeting space, the contemporary, stylish Jaipur Marriott is now the state’s largest hotel in terms of rooms and event space and is well on its way to becoming a culinary landmark.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/51005/
This summer PepsiCo’s (NYSE: PEP) Mountain Dew® (DEW) is celebrating the permanent return of Mountain Dew Throwback® – retro DEW made with real sugar – with an online “Throwback Shack” designed to immerse consumers in the vintage brand. The Shack was created to provide an interactive experience representative of the home of Willy, the 1960s animated Mountain Dew pitchman. As part of this digital experience, Willy will share his favorite DEW® collectibles from over the years with all the brand’s fans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50933-mountain-dew-throwback-shack
Joint Juice, Inc., a leading San Francisco-based joint health beverage company, and legendary quarterback, Joe Montana, today announce a partnership – the Joint Juice challenge. To celebrate turning 55 this year, Joe Montana is encouraging Americans to join him in focusing on their joint health so they can get back to doing the activities that they love to do. To kick off the partnership, Joint Juice, Inc. and the former professional football player launch a contest: “Do What You Love with Joe Montana.” Americans who share their empowering joint health success stories will be entered to win an all-expenses paid trip to spend an afternoon doing their favorite activity with the legendary football star plus $5,000 in cash.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jointjuice/49553/
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Responding to consumer demand for products made with natural ingredients, Pepsi-Cola North America Beverages announced today that it was transforming Sierra Mist, its popular lemon-lime soda, into Sierra Mist Natural. A recent study by the Hartman Group confirmed the demand for natural, revealing that the majority of Americans say natural is an important driver of food and beverage choices they make for themselves and their families.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sierramist/46243/
