For the second straight year, Accenture (NYSE: ACN) is collaborating with Code.org to support Hour of Code, a global educational movement that reaches tens of millions of students through a one-hour introduction to computer science and computer programming.
As part of Accenture’s commitment to inspire and expand the opportunities for students to learn coding and computer science skills, Accenture employees in more than 200 cities across 55 countries have pledged to complete more than 10,000 Hours of Code during Computer Science Education Week December 5-11. This includes more than 2,000 hours pledged by Accenture employees to lead local events or volunteer at schools in their communities by working with teachers and Code.org to help students learn the basics of coding through online tutorials that inspire students to continue learning.
To view the multimedia release go to:
http://www.multivu.com/players/English/7993351-accenture-hour-of-code/
Breast cancer now represents one in four of all cancers in women worldwide and touches lives every day. While experiences with the disease may vary, the desire to defeat breast cancer is universal. This year, in honor of a shared vision for a world without this disease, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.” The 2016 BCA Campaign invites women, men and families to draw inspiration from one another and unite in action on BCAcampaign.com and social media, while supporting lifesaving breast cancer research.
Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation® (BCRF), has been a leading voice for breast cancer awareness around the world, igniting a global movement that has helped save millions of lives and fund innovative breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than $65 million to support global research, education and medical services, with more than $50 million funding 200 BCRF medical research grants worldwide over the past 22 years. These funds help accelerate critical research across wide-ranging areas such as tumor biology, heredity and ethnicity, lifestyle and prevention, treatment, survivorship and metastasis. Around the world, The BCA Campaign partners with more than 60 breast cancer organizations focused on breast cancer research, education and medical services. This year, The BCA Campaign is committed to raising $6 million in support of its mission to defeat breast cancer through education and medical research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7935851-estee-lauder-bca-campaign-2016/
University of St. Augustine for Health Sciences (USAHS), a leading graduate institution that emphasizes health and rehabilitative sciences education through innovative classroom education, is pleased to announce the installation of SafeGait 360° Balance and Mobility Trainer® on its Austin, Texas campus. The device, which was designed in collaboration with experts in physical therapy (PT) and occupational therapy (OT), works to mitigate the risk of injury from falls, protecting both the patient and therapist. In addition, SafeGait 360°’s dynamic fall protection (DFP) distinguishes between a patient’s intentional downward movement and when a patient is actually falling, which allows therapists to easily modify fall protection sensitivity to accommodate and challenge patients at varying stages of independence.
USAHS is one of the first higher education institutions in the nation to install this innovative body-weight support and fall protection system. In addition to conducting ground breaking research with patients and students, faculty members with extensive experience in body-weight treatments aim to open a clinic which will provide new treatment options to patients in the Austin community, and will begin seeing patients in October of this year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7743851-usahs-safegait-360-physical-therapy/
WE invites Americans to tune in to the second annual US national broadcast of WE Day on August 28, 2016 at 7 pm/6 pm CT.
Charlize Theron, Demi Lovato, Seth Rogen and Lauren Miller Rogen, Selena Gomez, Natalie Portman, Common, Big Sean, Jennifer Hudson, Ciara, Jacob Tremblay, Zooey Deschanel, Tyrese Gibson, Joe Jonas, Nick Jonas, Paula Abdul, Hannah Simone, Rico & Raini Rodriguez, Kermit the Frog along with other Muppets and more will come together to lend their voices to WE Day, part of the WE Movement that brings people together and gives them the tools to change the world locally and globally, achieving transformative outcomes for themselves and others.
To view the multimedia release go to:
http://www.multivu.com/players/English/7903351-we-org-we-day-movement/
With 830 women dying every day from preventable causes related to pregnancy and childbirth, and over 16,000 children under age five dying daily, Bayer and the White Ribbon Alliance today released critical policy recommendations and launched community programs to support the reduction and prevention of maternal, newborn and child mortality in two developing countries.1,2
Established through a three-year $1.3 million commitment from Bayer, these programs will expand work conducted by White Ribbon Alliance in Bangladesh and Zimbabwe to support the United Nations Secretary General’s Every Woman Every Child movement.
This announcement comes at the one-year anniversary of the Bayer/White Ribbon Alliance commitment in support of the Every Woman Every Child movement and will contribute to the success of the Sustainable Development Goals.
To view the multimedia release go to:
http://www.multivu.com/players/English/77126510-bayer-white-ribbon-alliance-self-care/
Chocolate milk brand YUP! and digital media company Onion, Inc. are rallying teens and young adults across the nation to join the ‘Nothing Hour’ movement.
The beverage brand is shaking up the chocolate milk market by bringing an unconventional twist to a familiar category, using social marketing to appeal to young adults and teens rather than the usual mom and kid target.
To view the multimedia release go to:
http://www.multivu.com/players/English/7862951-the-onion-yup-nothing-hour/
Jennie-O is on a mission to prove that eating well shouldn’t have to come at the cost of taste. Since 2010, Jennie-O has been encouraging Americans to Make The Switch®. And to date, millions have given turkey a shot. In 2016, the company is celebrating this burgeoning movement with a five-city tour, designed to capture genuine reactions to the challenge: Can America’s favorites – burgers, tacos, meatballs and chili – taste just as great made with turkey?
The Make The Switch® tour kicked off in Los Angeles and made stops in Miami and Denver. From June 3-5, the tasting booth will be in the biggest venue of all — New York City, where thousands of people will taste Italian turkey meatballs, then have their authentic reactions captured in real time, shared on social media and showcased on a billboard in Times Square for all to see. The tour wraps up in Seattle.
To view the multimedia release go to:
http://www.multivu.com/players/English/7846451-jennie-o-make-the-switch-tour/
John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.
To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez/
Mary Murphy partners with Osteo Bi-Flex®
The GUINNESS WORLD RECORDS™ Title for the ‘Largest merengue lesson’ has officially been set as of Friday, April 15, by none other than joint supplement Osteo Bi-Flex. Led by celebrity choreographer Mary Murphy, ballroom dancing champion, at the Fremont Street Experience, the lesson involved more than 250 participants who gathered to learn and perform the high-energy, Latin-inspired merengue.
Record attempt participants stepped in time throughout the half-hour lesson, under the expert direction of celebrity dancer and choreographer Mary Murphy.
The joint support supplement’s record-breaking feat was held as a celebration of movement, encouraging folks to be active and to continue enjoying the activities that make them happy at any age.
“Osteo Bi-Flex is leading the call for movement and enabling individuals to continue participating in the activities they love by facilitating joint comfort, flexibility and movement,” said Derek Bowen, Senior Vice President for Osteo Bi-Flex. “Our product has been helping people for years, so to have our name down in the record books for getting people moving is a perfect fit with our brand! From our standpoint, stillness is the new smoking. Taking Osteo Bi-Flex will help people feel more comfortable within 7 days of taking it.*”
To view the multimedia release go to:
http://www.multivu.com/players/English/7796951-osteo-bi-flex-guinness-world-record/
The Martell House unveiled yesterday a new electrifying limited edition: La French Touch by Martell, at the famous Wellington Private Members Club, London, in presence of Etienne de Crécy, pioneer and emblematic figure of the House music cult movement and creator of the limited edition.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7757351-martell-la-french-touch-etienne-de-crecy/
Snack bar maker Larabar is launching a movement inspired by the brand’s foundational belief to make simple and wholesome food accessible for all and joining Feeding America® in the fight to end hunger along the way. The partnership is part of a larger integrated marketing campaign titled “Food Made From Food” that challenges consumer misperceptions of packaged food.
According to a recent survey commissioned by Larabar, 72 percent of participants responded that there is a difference between packaged food and real food. However, the majority also believe that primary Larabar ingredients fruits and nuts are real food at 90 and 78 percent, respectively. By highlighting the whole, simple ingredients within each bar, Larabar aims to show consumers just how easy it can be to choose real food.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
Actresses Shay Mitchell and Nina Dobrev are giving back this holiday season by starring in a month-long global philanthropic advertising campaign powered by IPG Mediabrands in support of Free The Children’s WE Are Stronger Together campaign. With the purchase of a $10 Rafiki bracelet, handmade with love by women in Kenya, a gift of impact is unlocked – water, healthcare, school supplies, healthy meals – helping to break the cycle of poverty and create a brighter future for Free The Children partner communities in Kenya, India, Ecuador, Haiti, Sierra Leone, Tanzania, Nicaragua and rural China.
By wearing a Rafiki bracelet, available at we.org and select retail stores including Walgreens, PacSun and Nordstrom, North Americans have the opportunity to join Shay Mitchell and Nina Dobrev in making a statement that they are part of the WE movement – a generation who believes that together WE can change the world. Each Rafiki purchased has a unique code for consumers to enter online at trackyourimpact.com so they can track exactly in what Free The Children community a life-changing gift was given.
To view the multimedia release go to:
http://www.multivu.com/players/English/7722251-free-the-children-we-are-stronger-together/
