What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54644-lexus-gs-sports-illustrated-swimsuit-tori-500
THINK: A decade of iconic beauty with Rimmel London and Kate Moss.
WHAT IT IS: Kate Moss’s supermodel style, captured in a bold lipstick collection. In honor of Kate Moss’ ten years as the face of Rimmel London, the brand presents five Lasting Finish Lipsticks created exclusively by Kate Moss. Each lipstick is housed in a chic matte black bullet, reflective of Kate Moss’s signature rocker style, and bears the supermodel’s signature in bold red for elegance with an edge.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53874-rimmel-london-kate-moss-lasting-finish-lipstick-collection
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General Motors’ climate control engineers call him The Iceman – a high-tech top gun whose team created a way to make vehicle passengers feel much warmer or cooler than the cabin temperature in which they are seated. The result: more-precise comfort control on the 2012 GMC Terrain.
The Iceman – his real name is Jeff Bozeman – says an instinctive sense of frugality drives him to find ways to make heating and cooling systems more efficient.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53864-gm-bozeman-virtual-hot-cold-comfort-gmc-terrain
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
WebMD Health Corp. (Nasdaq: WBMD), the leading source of health information announced today its new WebMD Baby App for iPhone and iPod touch, a free mobile application for parents of infants and toddlers. WebMD Baby gives new parents quick and reliable access to pediatrician-approved baby health and wellness information anywhere, anytime. WebMD Baby content was created exclusively for the app and is personalized for a baby’s specific age, helping to ensure new parents are one step ahead of their baby’s growth and development.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54138-webmd-baby-app-iphone-ipod
http://therealphilanthropist.com/ The Real Philanthropist was created as a unique platform to promote extraordinary people whose most important mission is to promote the good and well-being of others. The Real Philanthropist promotes these incredible, giving individuals regardless of whether they are a celebrity, an entrepreneur, a millionaire or the neighbor next door. All of these people share a passion for giving. The Real Philanthropist is a community portal. Its content is updated by contributors who admire the work of The Real Philanthropist and its featured philanthropic individuals.
Revellers across the world will be able to see for themselves why there’s nothing like celebrating New Year’s Eve in Sydney, thanks to Tourism Australia’s latest digital and social media campaign.
Tourism Australia has created a short film overnight featuring footage downloaded by Sydney revellers sharing their New Year’s Eve experience via an iPhone app created specially to mark the year-end celebrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53880-tourism-australia-new-year-s-eve-in-sydney-project-12-fireworks-video
New York Times bestselling authors, Brian Herbert and Kevin J. Anderson have created characters and adventures expanding the epic DUNE novels of Frank Herbert that have been acclaimed by critics and readers alike. SISTERHOOD OF DUNE, a fascinating novel about the formation of the DUNE universe, and especially the Bene Gesserit, is the newest addition to this amazing legacy. Learn more about this book here, http://bit.ly/SisterhoodDune and its authors here, http://bit.ly/DuneNovels Science Fiction
