Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
CEOs remain optimistic about prospects for the economy as well as the outlook for their own firm’s performance in the midst of persistent economic and political uncertainties. The Vistage CEO Confidence Index was 105.1 in the 1st quarter 2012 survey, up from 98.8 in Q4 and 83.5 in Q3 of last year. Confidence is at its highest level since 105.2 was recorded at the start of 2011. Expected economic gains have prompted CEOs to continue to slowly expand employment in anticipation of higher sales; nonetheless, 84% of the CEOs surveyed said they’ve learned to be more productive with fewer employees. The Q1 2012 results reflect the sentiments of 1,854 small business CEOs surveyed from March 5-16, 2012.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vistage/51157/
This is Opera Australia's most ambitious project ever, costing $11.5m with over 130 performers, 240 Opera Australia staff and 60 volunteers. Staged under the night sky and against the spectacular backdrop of the Sydney skyline, performers and audiences alike will be lit up nightly by this sparkling opera production complete with fireworks on five barges. Featuring Mardi-Gras-inspired costumes, the world's largest Chesterfield and a live orchestra housed on the water line, Handa Opera on Sydney Harbour is more than opera, it's an event. Already called the 'world-wide number #1 opera event of 2012' by The Guardian, it's set to dazzle 3000 people nightly, over its 3 week season. Directed by renowned US director Francesca Zambello and starring Australian sopranos Emma Matthews and Rachelle Durkin alternating in the role of Violetta, with two of the world's leading tenors, Italian, Gianluca Terranova and Korean, Ji-Min Park alternating as Alfredo. Handa Opera on Sydney Harbour: La Traviata opens 24 March 2012 with tickets from $85. www.operaonsydneyharbour.com.au
To view Multimedia News Release, go to http://www.multivu.com/players/English/54816-opera-australia-on-sydney-harbour/
What makes the Chevy Volt run? Find out during DESIGN West, March 26-29, when UBM Electronics, the daily source of essential business and technical information for the electronics industry’s decision makers, and Avnet Express, the e-Commerce engine for Avnet, Inc. (NYSE: AVT), reveal the design secrets behind the Volt following their Drive for Innovation’s Teardown of the vehicle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54859-drive-for-innovation-general-motors-chevrolet-volt-teardown-design-west
In the afternoon of Wednesday 21 March, Mrs Anna Komorowska, First Lady of Poland, will open the Keukenhof International Flower Exhibition in Lisse accompanied by Her Royal Highness Princess Margriet of The Netherlands.
In the period from 22 March to 20 May 2012, a colourful tribute will be paid to Poland, an important export market for flowering bulbs. Poland-Heart of Europe is the theme for Keukenhof 2012. Highlights this year are the exhibition Surprising Poland, the flowering bulb mosaic of Frederic Chopin and a special theme route.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53795-keukenhof
With about one out of every three children in this country obese or overweight, it’s more important than ever to focus on healthy choices and changes that families can make together. Throughout March, which is National Nutrition Month, BeSmartBeWell.com shares stories of real families like Cindy and her children, who got healthier by cutting out junk food and exercising more.
“We lost over 200 pounds together as a family,” says Cindy in a video on Be Smart. Be Well. “After going back through and looking at pictures of where we were to where we’ve come, it’s just absolutely amazing!”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childhoodobesity/50831
The St. Patrick’s Festival is one of the highlights of Ireland’s cultural calendar — a week-long celebration of music, dance, outdoor spectaculars and of course, on March 17th, the stunning St. Patrick’s Day parade through the historic streets of Dublin. The festival is the traditional starting point of the holiday season and what a year 2012 is going to be.
2012 is the year when Northern Ireland will take center stage with a series of spectacular occasions. Titanic Belfast, the largest Titanic visitor experience in the world, will open its doors in April. The new visitors centre at the UNESCO world heritage site at the Giant’s Causeway will open in the fall and the European Tour’s Irish Open golf tournament will return to Royal Portrush in June. These events and many more come under the banner ‘Northern Ireland 2012 –Your time, our place.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/55131-tourism-ireland-st-patrick-s-day-dublin-the-gathering-welcome-vacation
Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
An extraordinary line-up of performers from across the arts community ushered in a new era of culture as they graced the stage for the opening of The Smith Center for the Performing Arts in Las Vegas on March 10. Led by quintessential host and award-winning actor, Neil Patrick Harris, the evening featured performances by the who’s who of music and Broadway’s brightest stars.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55042-smith-center-for-the-performing-arts-las-vegas-opening-night-performance
Reese Witherspoon, Avon Global Ambassador & Honorary Chairman of the Avon Foundation for Women, today launches the new Empowerment “Circle of Support” Necklace in recognition of International Women’s Day on March 8th. The necklace is the latest Avon fund-raising product that raises life-saving funds for the Avon Speak Out Against Domestic Violence program, which has donated nearly $40 million to end the epidemic of violence against women globally.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52893-avon-empowerment-necklace-reese-witherspoon-international-women-s-day
Filmed by Change for Balance Productions, Creative Makers and Best Coast Productions.
Edited by Andrew L. Anthony.
Directed by Marley D Williams and Change for Balance Productions.
New triple disc album PEACE OF MIND available now. Includes full length Acoustic and Dub album versions.
43 Date headlining tour around the USA Jan-March 2012.
Sydney Gay and Lesbian Mardi Gras and strategic partner Destination NSW have announced they are thrilled with the phenomenal success of this year’s Sydney Mardi Gras Festival, Parade and Party, Saturday, March 3rd 2012.
The 2012 Mardi Gras Parade can be viewed at www.mardigrastv.org.au courtesy of Sydney Gay and Lesbian Mardi Gras digital partner Optus.
Marriage equality crusader Shelly Argent OAM was this year’s Chief of Parade and there were more than 9100 participants and 134 floats working their way up the parade route to the thunderous applause and cheers of the hundreds of thousands of people lining the streets.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54773-sydney-gay-and-lesbian-mardi-gras-parade-and-party-an-outstanding-success
