Spending 30 minutes on a treadmill or an elliptical machine a few times each week is not the key to a healthy lifestyle. What’s more important is getting out of your chair, or off the couch, and moving throughout the day – preferably at least once an hour. That’s the logic behind Anytime Fitness’ new “Every Step Counts” campaign – which features reserved parking spots for its members as far away as possible from the gym, in the far corners of the parking lot.
“We care what you do outside the gym every bit as much as when you’re inside one of our facilities,” said Chuck Runyon, CEO and co-founder of Anytime Fitness. “Three hours of rigorous exercise a week is great. But what you do during the other 165 hours each week will really determine whether you’re healthy or not. If you sit in a chair and stare at a computer screen for eight hours a day, without moving every hour or so, then research* shows you’re much more likely to develop a long list of preventable chronic diseases. Sitting too much is the new smoking.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7942951-anytime-fitness-every-step-counts/
Girl Scouts of the USA (GSUSA), today on Giving Tuesday, is dispelling stereotypes about female leadership and demonstrating the importance of investing in girls who make a difference in the world. A newly unveiled Girl Scout PSA and anthem bring to life the unique Girl Scout programming that enables girls—from kindergarten through high school—to practice leadership. This new campaign effort is revealed alongside preliminary data that, for the first time, articulates what girls are doing on a daily basis to take the lead and make the world a better place. The Girl Scout program encourages girls to be leaders at every age, and a donation to Girl Scouts on Giving Tuesday goes further than the Girl Scout organization—it is an investment in girls who, in turn, invest their time, talents, and leadership in the present and future well-being of our world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7914751-girl-scouts-of-the-usa-giving-tuesday/
At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, to Carolus Jr. and Bob Nolet today, each of the 11 generations of Nolet family distillers is tasked with upholding a legacy of distilling excellence. Some may consider the Nolets a little obsessive, but those individuals just don’t understand. Everything must be done with meticulous attention to detail, because the family name is riding on every bottle of Ketel One Vodka.
“We take our work very seriously, not ourselves,” said Carl Nolet Jr., 11th Generation Nolet Family Distillery. “The stories we tell are all true and based on family events, beliefs and the pressure of upholding 11 generations of legacy for generations to come.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7975151-ketel-one-vodka
Every 23 seconds, someone in the United States is diagnosed with diabetes. It's estimated that one in 11 Americans has the disease—more than 29 million people—and another 86 million have prediabetes and are at risk for developing type 2 diabetes. The numbers alone are staggering, and the people affected by the disease include those who have diabetes and their friends, family, caregivers and communities.
American Diabetes Month®, observed by the American Diabetes Association® (Association) every November, is a time to focus the nation's attention on the many people who are affected by diabetes and to raise the urgency about the need to address diabetes. To help spark a national conversation, the Association is asking people to share their stories about what it truly means to live with diabetes with a new campaign, This Is Diabetes™.
http://www.multivu.com/players/English/7711431-american-diabetes-month-thisisdiabetes/
In celebration of the National Dog Show Presented by Purina and the Thanksgiving holiday, Purina invites dog lovers across the world to share why they are thankful for their four-legged friends and how they show their thankfulness through its #DogThanking initiative.
Dog owners are encouraged to log onto Facebook, Twitter or Instagram to post photos or videos showing how they thank their beloved dogs by using the hashtag #DogThanking. For every original post submitted through November 27 using the hashtag and tagging @Purina, Purina will donate one dollar to the Canine Health Foundation—up to $50,000—to help further pet health research. Submitted videos, photos and posts may be featured during the National Dog Show Presented by Purina on Thanksgiving Day.
To view the multimedia release go to:
http://www.multivu.com/players/English/7971751-purina-thanksgiving-national-dog-show-dogthanking/
Cheetos today unveiled the brand’s first-ever online store, featuring a never-before-seen collection of luxury items to meet the desires of every grown-up on your holiday list who needs a special dash of Cheetos fun. From the finest loungewear and paw-shaped furniture to Cheetos-hued bronzing crème, the Cheetos Store offers fans an exclusive collection of the most magnificent and lavish holiday gifts at www.CheetosStore.com.
Each year, holiday catalogs and gift gurus share their most unique and coveted gift items of the year. Cheetos is joining this illustrious group with the release of a legendary holiday book showcasing an assortment of this season’s must-have gifts. Each item is inspired by the Cheetos essence of exceptionally spectacular fun and puts the true meaning of opulence into the holidays.
“Chester Cheetah’s exquisite ‘paw-manship’ is on display throughout the seriously stylish, seriously for sale, collection that will wow your friends and family with gifts they didn’t even realize they have to have - until now.” said Jeannie Cho, vice president of marketing, Frito-Lay.
To view the multimedia release go to:
http://www.multivu.com/players/English/7976051-cheetos-luxury-holiday-book/
Volvo Cars, the premium car maker, is promising that you will never have to stop at a petrol station, go to a car wash or even take your car in for service ever again, with the launch of a range of concierge services that will become an integrated part of the Volvo On Call mobile platform.
Volvo is announcing the roll-out of a pilot program in San Francisco, targeting Volvo owners driving the new XC90 SUV and S90 luxury sedan. In an effort to make their customers’ lives easier, Volvo has dug deep into consumer research to deliver on their customers’ unmet needs. The pilot is due to start in November and will ramp up to include around 300 Volvo owners.
“Imagine parking your car in the morning at work and when you head home your car has been serviced, cleaned and refuelled. These are the kind of services we want to deliver to our customers. Our research shows that people spend hours every week doing these small errands – we want to give that time back to Volvo drivers, so they can do something more valuable instead,” said Björn Annwall, Senior Vice President, Global Consumer Experience at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7983651-volvo-cars-concierge-service/
More than 40 million Americans are family caregivers, taking care of parents, spouses, partners, and other adult loved ones. To help caregivers get the support they need to take care of themselves and their loved ones, AARP and the Ad Council are continuing their successful Caregiver Assistance campaign with new PSAs, created pro bono by agency Spike DDB, designed to reach the underserved African-American caregiver population.
“Many people will spend more of their time and resources caring for their aging parents than they did raising their own children,” said AARP CEO Jo Ann Jenkins. “African-American caregivers are disproportionately affected as most are much younger than their white counterparts and often leave the workforce to provide care on a full-time basis. These new PSAs will help create greater awareness for caregivers who tackle tough issues every day, and provide information on the many resources that are available to help them meet their needs and those of their loved ones.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7980451-ad-council-aarp-caregiver-assistance-campaign/
Kelley Blue Book www.kbb.com, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, today announces the winners of the 2017 Kelley Blue Book Best Buy Awards, honoring the top new model-year vehicle choices available in the U.S. market. The 2017 Honda Civic is named Kelley Blue Book’s Overall Best Buy of 2017, alongside Best Buy Award winners in 12 major vehicle categories.
The Kelley Blue Book Best Buy Awards are designed to provide a significant service to new-car buyers by identifying the cream of the crop of all available 2017 model-year vehicles. The awards are the culmination of a year-long regimen of expert vehicle evaluation and testing of nearly every new vehicle available in America, along with analysis of a broad swath of vehicle-related data, including vehicle pricing/transaction prices, 5-Year Cost to Own data (which includes depreciation, insurance, maintenance, financing, fuel, fees and taxes for new cars), consumer reviews and ratings, and vehicle sales/retail sales information. Of more than 300 new-car models available for 2017, Kelley Blue Book’s expert editors initially narrowed the field to a few dozen Best Buy Award contenders in 12 major vehicle categories and then spent several weeks testing and evaluating all of the finalists head-to-head to ultimately determine the winners.
To view the multimedia release go to:
http://www.multivu.com/players/English/7952451-kelley-blue-book-2017-best-buy-awards/
Council Connections, a leading national group purchasing organization (GPO), today revealed its new brand including a modernized company name, logo and website. With a nod to its nearly 40-year legacy, combined with a link to the future, Council Connections becomes CNECT (“connect”) with a tagline of Every Link Stronger.
“CNECT embodies our history of service excellence while better describing the undeniable link and connection that exist between us and our members,” says Henry Tuttle, president and board chair of CNECT. “We believe organizations can better focus on their customers if they are connected to a group purchasing organization that offloads the heavy lifting, helping them improve operational efficiencies, while reducing costs through contracts, collaboration and supply chain strategies.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7958451-council-connections-rebrands-as-cnect/
Every 23 seconds, someone in the United States is diagnosed with diabetes. It's estimated that one in 11 Americans has the disease—more than 29 million people—and another 86 million have prediabetes and are at risk for developing type 2 diabetes. The numbers alone are staggering, and the people affected by the disease include those who have diabetes and their friends, family, caregivers and communities.
American Diabetes Month®, observed by the American Diabetes Association® (Association) every November, is a time to focus the nation's attention on the many people who are affected by diabetes and to raise the urgency about the need to address diabetes. To help spark a national conversation, the Association is asking people to share their stories about what it truly means to live with diabetes with a new campaign, This Is Diabetes™.
To view the multimedia release go to:
http://www.multivu.com/players/English/7711431-american-diabetes-month-thisisdiabetes/
Money 20/20 Conference – Broadridge Customer Communications, North America’s premier customer communications company and part of Broadridge Financial Solutions, today launched the Broadridge Communications Cloud℠ at Money 20/20. Using patented technology and analytics, the Broadridge Communications Cloud connects Broadridge’s current network of more than 900 brands, 138 million recipient households, and five billion annual communications, to a network of 10 digital channels consumers already use, including Amazon, Dropbox and Evernote.
Companies in banking, brokerage, credit card, healthcare, insurance, mutual fund, telecommunications, utilities and other consumer-facing industries can use the Broadridge Communications Cloud to distribute essential customer communications. These forms of communications include bills, statements, healthcare explanations of benefits, regulatory and tax documents, and can now be shared through any of 10 digital channels, based on consumer preference.
To view the multimedia release go to:
http://www.multivu.com/players/English/7950951-broadridge-communications-cloud/
