This holiday season, “Sons of Anarchy” star Kim Coates is teaming up with the USO to tell Americans how they can give a gift that gives twice through the USO Wishbook, the alternative giving catalog designed to support our deployed troops, military families, wounded warriors and their families and families of the fallen.
A USO tour veteran, Coates learned first-hand on his 2010 USO tour, with fellow cast members Theo Rossi, Mark Boone Junior and Dayton Callie, how tough deployments can be for our troops and their families. His experience is one of the reasons he’s once again decided to partner with the USO and help spread the word about USO Wishbook.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59381-uso-wishbook-adds-new-wounded-warrior-gifts
Two-thirds of children living in poverty have no books at home, according to the 2010 RIF study. That's why Kellogg's® has teamed up with Scholastic as well as dad, children's book author and actor Taye Diggs to give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities. There are two ways to help:
1. Collect Kellogg's Great Starts Great Stories codes from participating Kellogg's products to receive a free book or
Northwestern Mutual will debut new, financial planning themed advertising during the January 1 broadcast of the Rose Bowl Game on ABC.
The spots, created by Olson in Minneapolis, Minn., are the latest iteration in Northwestern Mutual’s successful “Columns” campaign. Running since 2010, the ads showcase visually distinctive imagery that conveys the company’s financial strength and the importance of financial security to its current and prospective clients.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59534-northwestern-mutual-financial-planning-ad-rose-ball-game-abc
New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
Shell today pledged an additional $6 million to the Global Alliance for Clean Cookstoves, which aims to save lives and protect the environment through the use of improved cookstoves and fuels. This follows $6 million of Shell funding announced in 2010, and the secondment of a Shell employee to the Alliance. Shell is the single largest private-sector contributor to the Alliance.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63456-shell-supports-global-alliance-clean-cookstove
