See America, Allergan’s initiative to fight against preventable blindness in the United States, today unveiled a powerful video featuring award-winning actor and hip-hop artist Common, that urges Americans to “stand in the way of darkness”.
The video harnesses Common’s striking spoken word ability, calling on Americans to fight against vision loss and prioritize their vision. Common highlights the 61 million Americans at-risk of severe vision loss, and challenges us all to imagine a life without sight.
“I'm proud to join Allergan in the fight against preventable blindness,” said Common. “Sight is something that far too many of us take for granted. I hope our message resonates with people across the country, no matter what age or background.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8057551-common-joins-allergan-see-america-against-preventable-blindness/
A speaker for student or adult audiences, Joan Marie Galat delivers talks (in person or via
Skype) based on her award-winning books. She promotes literacy, science, dark skies, and
environmental appreciation. Joan encourages writers with talks on publishing and motivates
with keynotes based on her book: Give Yourself a Pep Talk. Find out more at www.moondotmedia.com Non-fiction/business/teaching/parents
Hotwire.com®, a leading discount travel site, today unveiled a new brand centered on the happiness all types of travelers experience when scoring a fantastic deal. Along with a new logo and the new “Hotels. Deals. Happiness.™” tagline, the travel site has also launched two distinct TV campaigns—one of which was directed by award-winning documentarian Errol Morris. The campaigns, which are inspired by hundreds of real travelers’ feedback, have their own distinct narrative to illustrate how any traveler, seasoned Hotwire® customers and new users alike, can reap the joyous benefits of discounted travel through the site. In conjunction with the brand rollout, Hotwire has launched re-designs of its website and suite of mobile apps for iOS and Android.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7050451-hotwire-celebrates-power-of-deal-in-new-brand-campaign-with-errol-morris
Through his career, 14-time World Swimming Champion and 11-time Olympic Medalist, Ryan Lochte would spend hours shaving his body before his most important swim meets. Typically, competitive swimmers shave to reduce drag in the pool, a drag that translates to added seconds, meaning the difference between placing in a heat and medaling in a competitive meet. But this year, things are different. Ryan has put down the razor to become global brand ambassador for Syneron Candela’s Gentle Laser Hair Removal system, the #1 professional Laser that permanently reduces unwanted hair.
Syneron Medical Ltd. a global leader in aesthetic medical devices, today announced Ryan Lochte, World Champion Swimmer, will serve as brand ambassador for Syneron Candela’s award-winning, Gentle Laser Hair Removal systems in a series of international print and digital advertisements. Creative assets for the campaign, developed by McCann Erickson, will appear across print, digital and social channels. Lois Paul and Partners, working in tandem with Fleishman Hillard, will lead public relations and content creation for the campaign.
To view the multimedia release go to:
http://www.multivu.com/players/English/7781151-ryan-lochte-ambassador-syneron-candela/
Today, the Ad Council in partnership with the U.S. Department of Health and Human Services, AdoptUSKids, and KBS launched new public service advertisements (PSAs) for the award-winning Adoption from Foster Care campaign. The new television and radio PSAs encourage the adoption of older youth from foster care.
Of the 428,000 youth under the age of 18 in the U.S. foster care system, 112,000 are currently waiting for adoptive families, according to the most recent Adoption and Foster Care Analysis and Reporting System (AFCARS) data. Since the project’s launch in 2002, more than 26,000 children who were once photo listed on the AdoptUSKids website have been placed with permanent families. However, older youth and teens have lower adoption rates than younger children, and they often wait longer to be adopted. Currently, of the 5,560 youth photo-listed on the website as available for adoption, 43% are between the ages of 15 and 18 years old.
To view the multimedia release go to:
http://www.multivu.com/players/English/7979251-ad-council-adoptuskids-adopt-from-foster-care/
Retired Marine Corps Lieutenant Colonel, actor and comedian Rob Riggle stars in the third installment of Easter Seals Dixon Center’s award-winning PSA series. Released today to coincide with Memorial Day, “What to Wear” uses light humor to highlight the strengths of returning veterans while reinforcing the valuable contribution they make in America’s workforce.
“Changing the conversation about how Americans perceive veterans is really important,” says Riggle, with 20+ years of military service. “These are hardworking, dedicated, innovative people who deserve quality employment when they return home from their military service.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7172752-easter-seals-dixon-center-psa-riggle/
Today, the award-winning Adoption from Foster Care campaign from the U.S. Department of Health and Human Services, AdoptUSKids and the Ad Council unveiled a new series of public service advertisements (PSAs) that aim to encourage the adoption of older youth from foster care.
Of the 415,000 children in the U.S. foster care system, 108,000 children under the age of 18 are currently waiting for adoptive families, according to the Adoption and Foster Care Analysis and Reporting System (AFCARS). Since the AdoptUSKids project began in 2002, 25,000 children who were once photo listed on adoptuskids.org are now with their adoptive families and nearly 38,000 families have registered to adopt through AdoptUSKids. 41 percent of the approximately 5,360 youth listed on the website are aged between 15 and 18 years old.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7673451-ad-council-national-adoption-campaign/
LG Electronics USA today celebrates the launch of the highly anticipated LG TWIN Wash™ laundry pair with SideKick™ pedestal washer with an all-day, Broadway-inspired event in the heart of New York’s Theater District.
Aptly titled “LG TWIN Wash presents: Divide & Conquer on Broadway,” the launch event features six performances from 9 a.m. until 5 p.m. taking place in Father Duffy Square and stars LG’s newest laundry innovation – with the help of world-class puppeteers, performers and an award-winning choreographer. The new LG laundry pair designed to make laundry a breeze will be available nationwide Dec. 20.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7671151-lg-electronics-twin-wash-launch/
GSK Consumer Healthcare and FLONASE® Sensimist™ Allergy Relief, along with Emmy® Award-winning choreographer and entertainer Derek Hough, today announced the launch of the 2017 Greater American Road Trip featuring social media’s favorite family, the Eh Bees. On Thursday, March 16, the Eh Bee family will begin their coast-to-coast journey to rethink allergy treatment and leave each city a little bit greater than they found it.
Derek, along with Eh Bee family members Mama Bee and her son Mr. Monkey, all suffer from allergies, but are determined to be greater than their itchy, watery eyesi and congested noses with the help of new FLONASE Sensimist. After kicking off the journey together in Los Angeles, Derek will challenge the Eh Bees and their allergies as they partner with local organizations throughout some of the worst allergy cities in the country.
To view the multimedia release go to:
https://www.multivu.com/players/English/8061451-flonase-greater-american-road-trip-derek-hough-eh-bee/
Linksys®, a leader in home and business networking solutions and Rivet Networks, makers of the award winning line of high-performance Killer™ Networking products for desktop and notebook PCs, today announced at Gamescom in Cologne, Germany, the upcoming availability of the new Linksys WRT™ gaming edition router – the WRT32X. This first of its kind collaboration, Linksys and Rivet Networks teamed to incorporate the Killer Prioritization Engine (KPE) to provide serious online gamers the only router optimized for high-speed gaming for users with Killer-enabled gaming PCs. The KPE optimizes traffic for low latency and less lag and ensures that the Killer-enabled PC’s gaming, audio, and video is fast and smooth, while simultaneously managing other online traffic in the home to ensure other devices and activities are not compromised. The new firmware and graphical user interface (GUI) was also custom-built from the ground up with a focus on monitoring and controlling gaming network traffic. The Linksys WRT32X is available for pre-order starting today and plans to ship starting in September 2017.
The global gaming market of more than 2.2 billion gamers are expected to generate $109 billion dollars of revenue this year of which 27% is from PC Gamers and 31% from Console Gamers or combined 58% according to the latest Global Gaming Market Report from Newszoo. “Serious gamers are spending money on game play and expect to have technology that provides significant advantages to beat their opponents”, said Vince La Duca, global product manager at Linksys. “The Linksys WRT32X provides advantages that no other routers have – and that is the Killer Prioritization Engine. The router, when paired with a Killer-enabled PC –from makers such as Alienware®, Gigabyte®, MSI® or Razer®, and others provides a powerful end-to-end connection to prioritize gaming traffic to reduce peak ping times up to 77%*, providing a real advantage for faster kills over opponents that use regular “so-called” gaming routers.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7650553-linksys-wrt-32x-gaming-router/
Merck (NYSE: MRK), known as MSD outside the United States and Canada, and the American Diabetes Association today revealed common challenges affecting the millions of Americans living with type 2 diabetes as part of the program America’s Diabetes Challenge: Get to Your Goals. Last year, award-winning artist Tim McGraw, renowned actress S. Epatha Merkerson and Chef Leticia Moreinos Schwartz called on patients and their loved ones to share their stories – from inspirational successes to daily struggles. Thousands of people from across the country responded, and revealed common challenges like eating healthy, exercising, sticking to a treatment plan and coping with the disease.
“Type 2 diabetes has affected my family, friends and fans, so I’ve learned it can be challenging to manage. It was great to hear from so many people, and I’m impressed by everyone’s dedication to their health,” said McGraw. “The stories we received shed an important light on the similar hardships people in the community face as they work toward achieving their blood sugar goals.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7988751-merck-americas-diabetes-challenge-tim-mcgraw-s-epatha-merkerson-chef-leticia-moreinos-schwartz/
Today, Cision announced the launch of its integrated platform, the Cision Communication Cloud™.
This new offering is the first of its kind in the UK and European communications industry to bring the power of the cloud to earned media and incorporates many of Cision’s award-winning technologies, including Gorkana and PR Newswire products and services, into a single integrated platform, providing an effective way to connect, scale and accurately measure the impact of earned media communications.
Jeremy Thompson, CEO (EMEA & India), Cision/PR Newswire, said: “At Cision, we appreciate that PRs and communicators are busier than ever before, as the power and importance of reputation grows. We have set out to help our users assert control by integrating the essential communications data sets and tools they need at their fingertips in one place.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7961251-cision-communication-cloud/
