Volvo Cars, the premium carmaker, has unveiled the eagerly awaited V90 Cross Country, completing its 90 Series line-up.
Since the introduction of the first Cross Country almost 20 years ago, Volvo Cars has become synonymous with the rugged all-road, all-weather product category, with a growing stable of Cross Country models.
Volvo Cars’ Cross Country models fulfil an increasingly important part of the Swedish automaker’s product portfolio as luxury car buyers seek out a more experienced-based lifestyle that occasionally takes them off the beaten track.
“The V90 Cross Country takes the elegance of the V90 and transforms it into an all-road car that delivers safety, comfort and performance in a capable and adventurous package,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7923351-volvo-reveals-new-v90-cross-country/
Volvo Cars has revealed performance-inspired R-Design models of the new S90 sedan and V90 estate.
Central to the S90 and V90 R-Design is an advanced sport chassis that delivers an energetic, road-hugging drive.
“R-Design delivers an edge to our elegant estate and sedan models in our 90 Series, with a winning combination of a sportier, more responsive, drive with clearly visible performance styling,” said Björn Annwall, Senior Vice President Marketing Sales and Customer Service at Volvo Cars.
Sporting a new front-end design with spoiler-integrated fog lights, the R-Design models come with a unique grille and piano black trim on both front and rear. A new 5-spoke matt black diamond-cut wheel adds to the performance feel.
A wide range of styling cues are included on the inside – from unique deco trim, pedals and mats, to the sporty contour seats and special steering wheel, including a high level interior illumination package that radiates attention to detail.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7866051-volvo-reveals-s90-v90-r-design-models/
Volvo Cars, the premium car maker, and luxury hotel curator Tablet Hotels are launching a Get Away Lodge in Northern Sweden; a peaceful retreat for people wanting to reconnect with their passions in life.
Launched in conjunction with Volvo Cars’ all-weather premium estate, the V90 Cross Country, and part of a bigger campaign promoting work-life balance, the Swedish automaker has teamed up with Tablet Hotels, the original online hotel curator, to offer a one-of–a-kind experience in the snowy serenity of the Swedish mountains.
For an exclusive period of time, people can book the secluded Get Away Lodge, situated just outside the buzzing winter sports village of Åre in Jämtland County, Northern Sweden. The traditional-looking mountain lodge has been newly renovated and carefully furnished with a mix of Scandinavian design and mindfulness.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8034851-volvo-cars-tablet-hotels-get-away-lodge/
Volvo Cars has revealed performance-inspired R-Design models of the new S90 sedan and V90 estate.
Central to the S90 and V90 R-Design is an advanced sport chassis that delivers an energetic, road-hugging drive.
“R-Design delivers an edge to our elegant estate and sedan models in our 90 Series, with a winning combination of a sportier, more responsive, drive with clearly visible performance styling,” said Björn Annwall, Senior Vice President Marketing Sales and Customer Service at Volvo Cars.
Sporting a new front-end design with spoiler-integrated fog lights, the R-Design models come with a unique grille and piano black trim on both front and rear. A new 5-spoke matt black diamond-cut wheel adds to the performance feel.
A wide range of styling cues are included on the inside – from unique deco trim, pedals and mats, to the sporty contour seats and special steering wheel, including a high level interior illumination package that radiates attention to detail.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7866051-volvo-reveals-s90-v90-r-design-models/
One era ends and another begins as Zlatan Ibrahimović says goodbye to Swedish national football team in new Volvo V90 film.
After fifteen years representing Sweden in the national football team, team captain Zlatan Ibrahimović thanked his large fan base and revealed that this was his last match in the yellow jersey. Volvo Cars’ new film captures this moment and Zlatan’s journey back to Sweden.
In the film, Zlatan and his family take an emotional road trip in the new Volvo V90, retracing the highs and lows of his career and ending back where it began in the tough Malmö neighbourhood of Rosengård.
“Making this film was of course emotional, but the time has come for me to hang up my shirt and hand over to the next generation. For me it is all about looking forward, not back. A new journey is starting – both for me and for Volvo.” said Zlatan Ibrahimović.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7867251-zlatan-ibrahimovic-swedish-team-volvo-v90/
Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
The eagerly-awaited Volvo V90 was revealed today in Stockholm, Sweden. The stylish and versatile V90 is the latest in the premium car maker’s top-of-the-line 90 series sitting alongside the award winning XC90 SUV and the recently-launched S90 premium sedan.
Building on Volvo Cars’ indisputable heritage in the estate segment, that began over 60 years ago with the Volvo Duett, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate
“We have a very strong position in the estate segment,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “In many people’s minds we are known as the definitive estate brand. While the Volvo brand today stands for more than estates, we are proud to carry forward this rich heritage with the V90.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7761851-volvo-cars-reveal-stylish-new-v90-estate/
Volvo Cars’ instrumental role in defining the adventurous Cross Country segment is widely acknowledged. With the imminent reveal of the new V90 Cross Country, the Swedish carmaker is set to cement its leading role as the most capable and comfortable premium all-roader on offer and complete its 90 Series line-up.
“Cross Country has become the true expression of a Volvo car in many peoples’ eyes. It was a winning concept from the start, perfect for the tough climate and road conditions that we experience in Sweden,” said Håkan Samuelsson, President & CEO, Volvo Car Group.
Developed in 1996, the first Cross Country estate combined functional flexibility and rugged capability. Today, 20 years later, the Cross Country segment is a familiar sight across the premium car market, providing a capable, yet comfortable driving experience.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7919851-volvo-cars-v90-cross-country/
